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Storylane

Storylane

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    Jason S.

Great UI and really positive customer feedback!

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
As of now, we use Storylane to help cascade training to thousands of managers across our customer base and have received amazing feedback from our customers. In the last 2 months, we've had thousands of views and have delivered hundreds of hours of training. The Chrome plugin makes using Storylane very easy.
What do you dislike about the product?
The only downside is to add the audio, you need to click on each text box and add them one-by-one. But there are plenty of voices to choose from to keep it interesting for users.
What problems is the product solving and how is that benefiting you?
We do the first phase of training to new customers, but then relied on them to cascade training and continue training for newbies. So I bought Storylane to give us control of the step-by-step, structured training to thousands of users of our solution.


    Higher Education

Quality demos to showcase the value of your products

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
Storylane is easy to use and share. I love the ability to build a demo, share it with prospects and see if they viewed the demo or not. This is enabling us to show many sides of our product in a seamless way that is often not that easy to show.
What do you dislike about the product?
Not much to say here, small challenges of building a demo.
What problems is the product solving and how is that benefiting you?
Demos, showing our product's behind-the-scenes.


    Computer Software

The best Tour building application I've ever used

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
The ease of use to create guided product tours is unparalleled. I've used many other tools to attempt to create tours but none has worked as easy (and effectively) as Storylane. The AI assistant that automatically creates talking points and voiceovers within tours is simply game changing.
Anyone who's looking for a tool to create guided product tours should look no further than Storylane.
What do you dislike about the product?
So far- I have no issues or dislikes about Storylane.
What problems is the product solving and how is that benefiting you?
Often, prospects and customers want to get exposed to parts of our platform prior to after we perform demos. Previously, the only way we could do this was by sharing product pages on our website or sending videos showcasing the platform. The problem is that people rarely watch videos in its entirety so the ability to create guided product tours quickly will only help our prospects and customers learn about the part of the platform they're trying to understand, quickly. I believe a click-through tour is a much more effective way to highlight key parts of our platform than a basic demo video.


    Michael C.

SO easy to use

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
Storylane is remarkably easy! We were shocked. You can create useful demos in minutes that are even easier to publish.
What do you dislike about the product?
There are no downsides, the software has been outstanding
What problems is the product solving and how is that benefiting you?
We wanted to find ways to focus our marketing more on our actual product. Screenshots and descriptions are not enough. Allowing both existing users (for support assistance) as well as prospective customers (for exploration and trial) more access to our product through interactive demos has been invaluable.


    Peter R.

Fantastic tutorial tool!

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
It’s incredibly easy to use, and lets you create clear, informative tutorials in no time so your audience can learn exactly what they need, when they need it. It also offers a high level of customization and powerful functionality, so you can tailor the content to fit your organization’s needs. Plus, it embeds seamlessly into our Help Center and product courses, making it easy to share with our audience.
What do you dislike about the product?
I wish you could include multiple hotspot dots and even number them so you can show multiple things in one step
What problems is the product solving and how is that benefiting you?
Our product can be complex, and some elements take time to learn. Storylane makes that easier by offering simple, step-by-step tutorials that let users see the tool in action. It adds another layer to our enablement content beyond videos and articles and it's much faster to create than either.


    Antonio N.

An absolute must to drive engagement for SaaS companies

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
Storylane helps convey your product to customers in a very tailored and interactive way that copy just couldn’t do alone.
What do you dislike about the product?
I’ve used Storylane across a few different companies now and haven’t had many things to complain about. I think having a “brand guidelines” setup right from the initial start up would be great.
What problems is the product solving and how is that benefiting you?
We use Storylane for demo automation and interactive tours of our overall product, product updates and releases, and showing existing customers how to use the products and solve problems without relying on a sandbox. We’ve integrated Storylane into our homepage and have had huge success with how many views and interactions we’ve had with the tours.


    Jamie B.

Storyboard Your Product Capabilities and Future Use-cases with Ease

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
The ability to be able to take a product and demonstrate its core functionality to a variety of audiences without having to continuously keep capturing the same screenshots and emailing over the same 'how-to' steps every time someone asks 'how does this work'? Or 'what happens when I change this'?
What do you dislike about the product?
It is hard to say, as it has brought about so many efficiencies to my working life. In terms of feature improvement, I would love to be able to have multiple guides in the same step, as well as the ability to add sub-chapters to the product guided tour feature.
What problems is the product solving and how is that benefiting you?
Being able to visually represent our products both internally and externally, in a way that resonates with audiences of all levels of experience - both new and seasoned users of the software can take away meaningful value from the same interactive storyboards.


    Thomas G.

Pretty good tool to generate AQL from Ads campaigns

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
UX and ease of use, any marketer can use it and deliver interactive experiences
What do you dislike about the product?
sometimes, the web integration can be tricky.
Pricing point moving from 50$ to like +500$ for just a connector... ends up in drasticaly limitating the use and value delivered.
What problems is the product solving and how is that benefiting you?
Bringing demo environment when product teams cannot and improving our ability to drive very qualified leads to sales


    Alexis M.

Easy to use and saves time

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
Using Storylane was a super easy process compared to other demo/tour generation platforms I've used in the past. The platform is very user friendly and I was able to create new demos in no time. It's been a real time saver since we switched over. The integration with HubSpot is also a plus!
What do you dislike about the product?
You can only pull the last 6 months of data when exporting reports. It would be nice to be able to export more data at once, but it's not a deal breaker for me.
What problems is the product solving and how is that benefiting you?
They make demo generation simple and easy, saving me time I can spend elsewhere during my day to day!


    sonia z.

A must-have tool for product owners

  • June 10, 2025
  • Review provided by G2

What do you like best about the product?
I love how easy it is to record demos, with remarkable recognition of my user journey and screen selection. Editing frames and the overall look and feel of the demo is easy and not overly complex, yet offers enough adjustment options. I also appreciate the ease of recording new demos, managing cloud storage, sharing finished demos, and tracking engagement.
What do you dislike about the product?
I often struggle with duplicating screens; they frequently jump to the end of the entire screencast instead of appearing after the scene I'm currently on. Additionally, I would appreciate a functional batch update feature, as I usually have to adjust each frame individually. I'm also not a fan of the "write guide feature," which adds the unnecessary phrase "with a guided demo." It would also be great to access recorded demos offline
What problems is the product solving and how is that benefiting you?
Problems:
- Outdated demos: The significant challenge of keeping product demos current is addressed.
- Time-consuming explanations: The need for sales and product teams to repeatedly explain features is reduced.
- Limited self-service (for feature adoption or platform onboarding): The lack of interactive, self-guided product exploration for users.


How this is benefiting me:
- Effortless updates: It's incredibly simple to replace individual frames with outdated features or content, ensuring your demos are always up-to-date.
- Time savings for teams: By combining a guide and a demo, Storylane saves a lot of time for both sales and product teams, as they don't have to explain features repeatedly.
- Enhanced self-service capabilities: The interactive, step-by-step navigation supports crucial self-service capabilities, which is extremely important in the SaaS environment.