Storylane
StorylaneReviews from AWS customer
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storylane is the best that the market currently offers
What do you like best about the product?
Intuitive Interface: Creating demos is largely no-code, with a well-thought-out editor that is accessible even to non-technical users.
Personalization: Demos can be easily customized for different target groups (e.g., HR, IT, Management) – for example, through tokens, dynamic content, or conditional steps.
Lead-Gen & Engagement: Through CTA elements, forms, and analytics, you can effectively measure how users interact with the demo. Ideal for MQL/SQL qualification.
Sales Enablement: AE teams can incorporate Storylane demos into their outreach strategies or use them as follow-up content after discovery calls.
Integrations: The connection to HubSpot is great, as we use HubSpot a lot.
Personalization: Demos can be easily customized for different target groups (e.g., HR, IT, Management) – for example, through tokens, dynamic content, or conditional steps.
Lead-Gen & Engagement: Through CTA elements, forms, and analytics, you can effectively measure how users interact with the demo. Ideal for MQL/SQL qualification.
Sales Enablement: AE teams can incorporate Storylane demos into their outreach strategies or use them as follow-up content after discovery calls.
Integrations: The connection to HubSpot is great, as we use HubSpot a lot.
What do you dislike about the product?
Design Flexibility: Compared to full-fledged design tools, one is visually somewhat limited (e.g., with more complex UI adjustments).
Performance: With very long demos (>30 steps) or heavily scripted tours, there may be slight delays on certain browsers.
Mobile Experience: Mobile usage is not optimal. The focus is clearly on desktop users.
All in all, however, it is very manageable, as we would use it exclusively on the desktop anyway.
Performance: With very long demos (>30 steps) or heavily scripted tours, there may be slight delays on certain browsers.
Mobile Experience: Mobile usage is not optimal. The focus is clearly on desktop users.
All in all, however, it is very manageable, as we would use it exclusively on the desktop anyway.
What problems is the product solving and how is that benefiting you?
In short, the challenge is to populate the help center of our SaaS software with good examples. Here, Storylane helps and makes it possible to easily create professional demos. So, move away from plain text that isn't read anyway, towards a great demo that is brief but super easy to understand through visual presentation.
User friendly and impressive to clients
What do you like best about the product?
Storylane is incredibly user friendly and is easy for a beginner to pick up. Finished product tours look great and we've had numerous clients give glowing feedback on how our storylanes have helped them navigate our system. We've planned ahead to make storylanes for all our products and plan on making storylane our main resource for product guides and demos
What do you dislike about the product?
Only downside is that you can't change tabs when recording one storylane. However there is a way around this by "Adding to existing demo"
What problems is the product solving and how is that benefiting you?
Storylane is making it easy for us to create seamless product demos , saving us time while producing professional product tours
Storylane is a great tool for building self-guided product demo experiences
What do you like best about the product?
Very easy to get started, very easy to build demos, support has been responsive if I have questions or issues.
What do you dislike about the product?
Mobile and browser size responsiveness is lacking, as is integrations like Hubspot
What problems is the product solving and how is that benefiting you?
Helping our prospects see the product without needed to talk to sales
Storylane Accelerates Product Visibility and Engagement
What do you like best about the product?
Storylane has been a game changer for how we showcase our product to both prospects and existing customers.
It allows us to present key features of our platform in short, digestible walkthroughs that help users better understand our capabilities. For prospects, it enables self-guided exploration at their own pace, so by the time they’re ready to schedule a deeper demo, they’re already familiar with Bridge and more prepared for the conversation.
It allows us to present key features of our platform in short, digestible walkthroughs that help users better understand our capabilities. For prospects, it enables self-guided exploration at their own pace, so by the time they’re ready to schedule a deeper demo, they’re already familiar with Bridge and more prepared for the conversation.
What do you dislike about the product?
While there were a few quirks in the demo creation process that initially required some technical support, those have been significantly minimized with the launch of Storylane’s AI functionality. It’s made the experience much smoother and more intuitive.
What problems is the product solving and how is that benefiting you?
Storylane is helping us solve a key challenge: how to effectively showcase our product to prospects and customers without always relying on live demos. We have many features that are best understood when seen in action. With Storylane, we’re able to create interactive, self-guided product tours that let users explore our platform at their own pace.
This not only accelerates buyer education and increases engagement, but it also expands our reach, allowing us to get our product in front of more people, more often. It’s become a valuable tool for increasing brand awareness and moving prospects further down the funnel before they even talk to a rep.
This not only accelerates buyer education and increases engagement, but it also expands our reach, allowing us to get our product in front of more people, more often. It’s become a valuable tool for increasing brand awareness and moving prospects further down the funnel before they even talk to a rep.
It's the modern way of adding content to outreach
What do you like best about the product?
it's highly customizable, it's up to you to make it the ideal pitch, which can help draw in attention to the part of your offering that matter the most.
What do you dislike about the product?
I'm not sure if you have the same engagement based analytics of where people spent the most time in these demos, I could be wrong but that would be a very useful feature.
What problems is the product solving and how is that benefiting you?
As a business development rep it's a difficult task to draw in interest and engagement, given the saturation in B2B sales. This tool allows me to make my outreach more engaging.
Highly recommend
What do you like best about the product?
I really like how interactive Storylanes are vs. traditional demo videos. They feel so much more impactful and hands-on for those who engage with them.
It has also felt much easier to create, deploy, and track the performance of Storylanes compared to typical demos.
It has also felt much easier to create, deploy, and track the performance of Storylanes compared to typical demos.
What do you dislike about the product?
It's hard to think of anything I dislike
What problems is the product solving and how is that benefiting you?
It's helping to decrease the amount of support tickets, emails, and questions we get regarding setting up certain features that have multiple steps which are best shown visually.
Storylane at a Glance: Key Advantages and One Challenge
What do you like best about the product?
Storylane enables teams to create interactive, no-code product walkthroughs that are highly personalized and easy to share. Its intuitive interface, conditional flows, and embedded analytics make it ideal for sales demos, client onboarding, and training. With strong branding support and seamless embedding, it delivers an engaging, hands-on experience that mirrors the real product without engineering effort. It is an excellent tool for training end users and by keeping a static URL, we can update with our latest releases without having to send new URL's.
What do you dislike about the product?
The lack of version control is one of the only things I don't fine user friendly.
What problems is the product solving and how is that benefiting you?
Storylane replaces outdated videos, articles, etc. with interactive, self-guided walkthroughs that simulate real product experiences, allowing users to learn by doing, at their own pace. This accelerates onboarding, reduces support requests, and empowers teams to deliver personalized demos or training at scale.
Excellent demo creation tool
What do you like best about the product?
It's very easy to set up and use, it automatically creates frames in a very intuitive manner, and it's easily digestible for my audience.
What do you dislike about the product?
Occasional issues with getting the application started that don't generate useful errors, but rebooting always resolves.
What problems is the product solving and how is that benefiting you?
It makes it really easy to create demos for any of your software features. Recent enhancements allow you to also demo processes across multiple applications / windows.
Storylane for Product demos
What do you like best about the product?
Storylane has been easy to implement into our tools. They have been responsive with support.
What do you dislike about the product?
Would like if there were better ways to implement into our CMS, but great tool.
What problems is the product solving and how is that benefiting you?
Getting our potential customers into the product interface sooner.
Solid Sales Tool with Clear Areas for UI Growth
What do you like best about the product?
I love that it gives me the ability to deliver my product to prospects in a meaningful way. Prior to using Storylane, I was in a position where I had to send individual videos, individual cases, or even sandbox sites that might allow them to get themselves all tied into knots. That meant I was giving them a suboptimal, post-demo experience by forcing them to click through a list of individual links. Storylane has let me create a library of resources that I can fairly easily customize for each individual. The fact that I can send a singular link but offer multiple, meaningful pathways for the prospect to engage with us more means that I'm able to offer more value and cement more relationships.
What do you dislike about the product?
There seems to be clear UI growth opportunities for many of the elements within Storylane. Even in trying to search through the library of created resources I find myself having to clear filters to simply start from the beginning when it's unclear what filters are even in place at all. I always get there in the end but it always feels like it takes longer than it should.
The big thing, though, is the demo creation process itself. I'm coming to this from a video production background and so I can't help expecting there to be intuitive ways to get to the place I'm headed. It's a very specific tool and once I'm able to understand the underlying logic, I can speed up the creation process and get the result I want more or less. That said, I can't help feeling that I'm bumping up against seemingly arbitrary boundaries rather than thriving within the confines of an entirely logical tool. As the tool grows, I'm sure many of these things will be ironed out and for now the pluses outweigh these frustrations by quite a bit.
The big thing, though, is the demo creation process itself. I'm coming to this from a video production background and so I can't help expecting there to be intuitive ways to get to the place I'm headed. It's a very specific tool and once I'm able to understand the underlying logic, I can speed up the creation process and get the result I want more or less. That said, I can't help feeling that I'm bumping up against seemingly arbitrary boundaries rather than thriving within the confines of an entirely logical tool. As the tool grows, I'm sure many of these things will be ironed out and for now the pluses outweigh these frustrations by quite a bit.
What problems is the product solving and how is that benefiting you?
In selling software, I need to deliver meaningful opportunities for my prospects to obtain hands-on experience with the product I am offering. Previously, I was limited to sharing videos or enabling access to a sandbox site where a prospect could click around unguided, potentially getting themselves into all kinds of trouble. Storylane offers me the ability to curate a guided path through the product which reduces the barrier to entry for the prospect and reduces the likelihood of unwittingly introducing objections. It makes for a much more personal and engaging follow up in an important stage of the selling process.
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