Outreach Sales Execution Platform

I used Outreach mostly for cold outreach as well as for reaching inbound leads. Whenever someone would come to our website, visit pricing, or show interest, we had an integration built with Clay, Salesforce, and Outreach to reach those people.

Whenever someone would visit our website and signed up for a book a demo form but they didn't set up a meeting in a calendar, we would also add them to an Outreach campaign sequence. We had several steps including cold calls, cold emails, and using LinkedIn. We then observed how that performed and used it to optimize our approach.

Outreach's integrations are the biggest advantage of the platform. Reporting also is very strong. When it comes to tracking cold calls and emails and how they perform and which steps you have to take, it is excellent. Sequences and the task view, which was called Focus Time, are valuable features. When it comes to completing tasks one by one, it was very helpful to schedule my work.

Whenever my workday started at 9:00 AM, I would always go to Outreach and start my tasks. I was up to speed with everything, had all my tasks completed, and knew what I had to do or if I had to add any other leads to my campaigns. It was very helpful when it comes to speeding up my work because I didn't have to go through a lot of worksheets or Google Sheets to find all the people that I had to reach out to. When it comes to reporting, the benefit of not having to go through multiple sheets and multiple tools was significant because everything was connected in Outreach. I had all reports in one space, including LinkedIn plus emails plus cold calls.

I don't know if Outreach has an option for when someone responds from one campaign, as it currently stops them from every other campaign. I don't know if something in this regard can be changed. Sometimes the same person is in both a cold outreach campaign and a newsletter campaign that we don't want this person to be missing out on. However, this is the only thing that I can think of.

Outreach crashed, especially when we were making cold calls. The call recordings frequently were not being recorded when they should have been. This was frustrating. Additionally, the app on the mobile phone was in weird languages, especially the landing page, so it was a bit tricky to log into and to trust.

I used Outreach for a year and a half.

Outreach crashed, especially when we were making cold calls. The call recordings frequently were not being recorded when they should have been, which was frustrating.

When it comes to time saved, I would say approximately half an hour of an SDR's time daily. This is quite a significant improvement. When it comes to meetings booked, especially from cold calls, we managed to book almost two times more cold calling leads.

Outreach is pretty secure. I didn't have any negative effects when it comes to Outreach's AI capabilities, so I can say that I trust it.

I didn't actually use Outreach AI that much, so it's hard for me to say because we used AI mostly in Clay and we connected it with Outreach. Therefore, I don't have an opinion on that.

I would rate this product an 8 out of 10.

My main use case for Outreach is conducting cold calls and sending cold emails to prospects in my company's book of business in order to generate outbound pipeline.

A specific example of how I use Outreach for cold calls and emails is that it excels at building multi-channel sequences. Step one is an email, then three days later I receive a task to call that person, and then three days after that I receive another task to email that person.

Outreach is an essential tool for doing outbound work and speeds up my workflow significantly.

The best features Outreach offers include the ability to build multi-channel sequences and the capability to mark phone numbers as verified. When I find a good phone number, I can click thumbs up and mark it as a good phone number so that when someone else tries to call that person, if the person has multiple numbers, we can call the correct one.

These features help me day-to-day because the phone number verification saves me time as I do not have to remember which number I called that was correct.

Outreach positively impacts my organization as my team books meetings and generates outbound pipeline, which then generates revenue.

Outreach can be improved because its AI features are not strong.

Regarding the needed improvements, especially with the AI features, it would be beneficial if the AI conducted research and provided recommendations for what to write.

I have been using Outreach for about a year.

Outreach is stable.

I did not previously use a different solution as my company only purchased Outreach.

Before choosing Outreach, we evaluated SalesLoft, but we chose Outreach because it had better reviews.

My advice to others looking into using Outreach is that it is a good product and I recommend using it. I would rate this product a seven out of ten.