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OneSignal

OneSignal

Reviews from AWS customer

5 AWS reviews

External reviews

1,168 reviews
from and

External reviews are not included in the AWS star rating for the product.


Very useful tool, especially for collecting subscribers

  • February 17, 2026
  • Review provided by G2

What do you like best about the product?
Ease of use, it is very easy, simple and intuitive to schedule campaign, push notification or email.
What do you dislike about the product?
Nothing to dislike, honestly its very intuitive from start
What problems is the product solving and how is that benefiting you?
Mainly collecting new subscribers and engaging with them


Very easy to use and good features.

  • February 17, 2026
  • Review provided by G2

What do you like best about the product?
Sending notifications automated with selected time(for example i select mostly prime hours like 18:30 and system automatically send notifications in each countries local time at 18:30.). And segmentation of users feature is very good for me.
What do you dislike about the product?
Maybe giving permission from store accounts can be a downside, but it is ok i had no problem since i use onesignal from 2015. And for Unity Game Engine sometimes sdk plugin files has issue with other sdk's like firebase. But lately it is fixed.
What problems is the product solving and how is that benefiting you?
For me onesignal is boosting my retention rates. And i check some analytics data with onesignal also while preparing notifications.


    Lauren S.

Easy Setup for Non-Tech Users

  • February 17, 2026
  • Review provided by G2

What do you like best about the product?
It was relatively easy to set u for someone who isn’t super techy
What do you dislike about the product?
It didn’t always work. I’d set up a push and few devices would actually get them
What problems is the product solving and how is that benefiting you?
I don’t use it anymore as I’ve switched jobs but it was used to notify owners of the printer that new content was available on mycrio


Well-written documentation and the use was easier in the code whether it was back or front.

  • February 17, 2026
  • Review provided by G2

What do you like best about the product?
Real-time notification
Send email
What do you dislike about the product?
I didn't find any particular problem in my use.
What problems is the product solving and how is that benefiting you?
Alternative to Firebase for notification


    Lowawot Alice

Targeted push campaigns have increased conversions and are driving more repeat customer purchases

  • February 16, 2026
  • Review from a verified AWS customer

What is our primary use case?

OneSignal is a future-ready and enlightening, fast push notification service that we use to send push notifications to our subscribers on their devices. It can instantly send push notifications with text and images to more than 30 different platforms, including web browsers and smartphones. I appreciate it because it offers a plugin for WordPress to quickly collect new subscribers. OneSignal is a SaaS platform that can be easily integrated with HubSpot and Shopify. It can be integrated with Twilio too for SMS and MMS messaging. It can also send notifications to subscribers on Mailchimp, SendGrid, or Mailgun. Overall, it is a very powerful message delivery system that is ready for the future.

OneSignal is developer-friendly, with many options provided from API/SDK, and it provides free services for a reasonable limit. I value it because it can handle multiple platforms, including iOS, which is known to be complicated to set up APNS and many others.

OneSignal has always been reliable and fast while sending to a large audience base. It can send push notifications to all major browsers and devices, making it more reliable and lightning fast. It is very easy to set up and integrate with third-party services. It has a rich API for in-app messaging and offers a free plan for messaging up to 10,000 subscribers.

We use AWS as the cloud provider for our hybrid deployment.

OneSignal did not receive a perfect 10 because we have been using it for many years and are very happy with it. I would recommend it to anyone who wants to build their push subscriber channel. It is a great tool.

What is most valuable?

OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%.

Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity.

OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.

What needs improvement?

OneSignal is somewhat expensive, especially when you have a lot of subscribers.

I wish OneSignal was easier for creating more automations and flows.

OneSignal can be expensive, especially when you have over 100,000 subscribers. For our organization, we are managing it. According to the advantages it offers us, it is more cost-effective and reliable. However, for smaller organizations working under a tight budget, it might be outside their budget.

For how long have I used the solution?

I have been using OneSignal for four years and several months.

What do I think about the stability of the solution?

I have not observed any downtime with OneSignal, so it is very stable.

What do I think about the scalability of the solution?

OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.

How are customer service and support?

OneSignal's customer support is among the best. They are lightning-fast to respond to our queries and are solution-oriented, quick to reach anytime, 24/7.

Which solution did I use previously and why did I switch?

We switched to OneSignal from our previous solution, which was Klaviyo, because I believe OneSignal is one of the best tools available.

What was our ROI?

I have seen a return on investment with OneSignal, as it has allowed us to grow our number of subscribers organically in a very short time. We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.

Which other solutions did I evaluate?

Before choosing OneSignal, I evaluated other options such as CleverTap. We switched from Twilio and CleverTap because OneSignal comes with a free plan and easy integration, unlike CleverTap, which has a starting price of $200 per month and a difficult integration process. We selected OneSignal instead of CleverTap or Twilio.

What other advice do I have?

My advice to others looking into using OneSignal is that it is one of the best options when it comes to push notifications. The platform is top-notch for push notifications, the pricing model is fair, and the customer support is unparalleled.

We have seen direct purchases and conversion on new offers since we started using OneSignal, and it does a great job of driving traffic to off-site locations, such as YouTube as for new videos. We are very satisfied with this tool, as it has improved our sales and marketing strategies. I rate OneSignal a 9 out of 10.


    Fixen Gregory

Unified messaging has boosted user engagement and driven higher conversions across platforms

  • February 14, 2026
  • Review from a verified AWS customer

What is our primary use case?

In my organization, we need to send push notifications to our users on our mobile applications, and OneSignal is a wonderful solution for that. After our initial demo and integrations, we realized we could use it for much more, so we started using it for their in-app messaging functions as well as conducting some A/B testing on user communication.

We needed a robust system to send multiple notifications at a time, and we use OneSignal on a daily basis to send over 50 push notifications a day, 365 days a year without any issue and cater to all the countries around the globe in all major languages. OneSignal is highly cost-effective for our overall marketing and is playing a major role in bringing users to our website. It is also a feature-loaded tool with user segmentation, A/B testing of push notifications, intelligent delivery, and many more capabilities.

We have been able to drive more website traffic and increase our sales campaigns, as we are able to send our news and offers easily and instantly to our new subscribers or old clients, and OneSignal has allowed us to grow in numbers of subscribers in a short time, organically.

OneSignal is ideal when you need a one-stop solution for push notifications or notifications on your multi-platform apps. If you are developing your apps in Android, iOS, web, web view, and other platforms, and your backend infrastructure has push notification for each app, it will be so complicated. OneSignal is the best solution, as you just need to configure your apps and your settings from maybe Firebase and APNs, and you are ready to go.

What is most valuable?

OneSignal has helped us to optimize our efforts greatly, reduced our cost of customer acquisition, and increased our conversion rate using it.

The best features OneSignal offers include sending instant notifications without any delay, providing all necessary features for testing and A/B tests, being highly cost-effective, having a great system to handle huge volumes, great customer support, and also in-app messaging and push notifications.

What needs improvement?

When we had an issue with our app messaging, especially when using OneSignal, as it was not functioning well on our mobile phones, we needed quick intervention. We wanted a quick resolution on a certain feature, and when we reached out to customer support, they were very proactive, responsive, and solution-oriented.

I wish for the ability to test dynamic content, email deliverability reporting, triggered drip sequences, and the WYSIWYG email editor would also be a great feature. OneSignal should develop features a bit faster as per user requirements, and old users should get a freemium model for new features. Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated.

For how long have I used the solution?

I have been using OneSignal for four years and a few months.

What do I think about the stability of the solution?

OneSignal is very stable; I have not experienced any lagging or downtime.

What do I think about the scalability of the solution?

OneSignal is very scalable.

How are customer service and support?

The customer support has been very responsive, proactive, and solution-oriented. OneSignal's customer support has been great and unparalleled, and I would rate it a nine out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used CleverTap, and the reason why I switched from CleverTap to OneSignal is because OneSignal comes with a free plan and easy integration, unlike CleverTap which has a starting price of $200 per month, which is quite expensive, and a difficult integration process.

What was our ROI?

Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.

What's my experience with pricing, setup cost, and licensing?

The pricing is very cost-effective because this tool is affordable compared to other alternatives such as CleverTap, and this tool has been very cost-effective.

Which other solutions did I evaluate?

Before choosing OneSignal, I evaluated Twilio and Flutter by Google.

What other advice do I have?

OneSignal is deployed in my organization using a hybrid approach. OneSignal is best suited for news and media publishing websites, as media agencies can quickly broadcast their news by sending notifications to their subscribers; overall, it is not suitable for corporate business where there is no frequent news and updates, and most of the communication relies on emails. I rate OneSignal a nine out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Rafit Colman

Direct user messaging has boosted engagement, retention, and brand awareness through targeted campaigns

  • February 12, 2026
  • Review provided by PeerSpot

What is our primary use case?

OneSignal has been a very cost-effective way for me to have a direct connection with our user base. I have used OneSignal to send push notifications via our website as well as through our mobile apps. The marketing department especially utilizes it to push critical messages that our organization cares about.

The notification allows us to generate significant traffic at an extra affordable rate compared to some of the other alternatives.

A specific example of a campaign that stands out to me using OneSignal is how it is very effective for getting push messages out on a new contact, special offers, and anything that someone visiting our website will generally be interested in.

OneSignal is one of the best and only free push notification services on the market.

What is most valuable?

OneSignal offers excellent features including push notifications, integration, easy installation, and easy scheduling. It connects with WordPress for hands-off notification and provides a simple user interface for composing messages.

Out of those features, the segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions. This capability enables our business to deliver personalized messages to our audience effectively. Additionally, the efficient push notifications are highly configurable and provide real-time delivery, ensuring timely communication and offering valuable metrics for tracking performance.

I also love the in-app messaging feature, as it enhances user engagement by providing visually appealing and interactive content within the mobile app experience.

OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent.

What needs improvement?

OneSignal can be improved by developing features faster per user requirement. An inbuilt and easy-to-use segmentation should also be included, and existing users should receive access to a free freemium model for new features.

Regarding needed improvements, I can say that the integration and reporting have been seamless, and I have had no problems with those aspects.

For how long have I used the solution?

I have been using OneSignal for approximately three to four years.

What do I think about the stability of the solution?

OneSignal is indeed stable. I have not noticed any downtime, and it has performed well so far.

What do I think about the scalability of the solution?

OneSignal's scalability is great, as it is very scalable and can handle my organization's growth.

How are customer service and support?

I find OneSignal's customer support to be very proactive and helpful.

Which solution did I use previously and why did I switch?

Before OneSignal, I previously used Google Ads.

What was our ROI?

I have seen a return on investment with OneSignal being highly cost-effective for our overall marketing, as it has reduced our cost of customer acquisition and increased our conversion rate.

OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent. We now have an average customer retention rate of 50 percent.

What's my experience with pricing, setup cost, and licensing?

OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.

Which other solutions did I evaluate?

Before choosing OneSignal, I evaluated other options such as Atlassian Jira and Facebook Business Manager.

What other advice do I have?

OneSignal provides fast push notifications that enhance marketing strategies. It is very easy to set up and integrate with third-party services, and it is rich in API for app messaging. It comes with a free plan and easy integration, making it an excellent tool to use. I would rate this product an 8 out of 10.


Good for collecting subscribes and sending push notifications

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
Ease of use,conversion capability and user interface.
What do you dislike about the product?
Support could be faster and that would be all.
What problems is the product solving and how is that benefiting you?
One signal helps me to collect new subscribes,engage with existing users and share new offers.


very good service and easy to use platform

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
the easy to use platform and integration with mobile apps, also the pricing plans are excellent
What do you dislike about the product?
I honestly didn't find any downsides, OneSignal is offering me all I need
What problems is the product solving and how is that benefiting you?
send mobile push, and scheduling them, with one signal I can send instant mobile pushes effortlessly


    Palolom Kingsley

Building an organic push audience has increased traffic and driven more sales engagement

  • February 09, 2026
  • Review from a verified AWS customer

What is our primary use case?

OneSignal is my main choice for push notifications because I believe it is the best option available. The platform is top-notch for push notifications, offers a fair pricing model, and provides excellent customer support. We have been using OneSignal for many years and are very satisfied. I would strongly recommend it to anyone who wants to build their push subscriber channel.

A specific example of how I use OneSignal at work involves organizing push notifications across our website and mobile apps. For years, we have used OneSignal to manage our push automations and push campaigns. We are very happy with how the platform works, and their pricing model is fair. Currently, we have approximately 4,000 to 5,000 push subscribers, and our campaigns perform exceptionally well with OneSignal.

Day-to-day, I appreciate that OneSignal can send push notifications to all major browsers and devices, which allows us to reach our customers easily.

What is most valuable?

The best features OneSignal offers include lightning-fast performance, very easy setup and integration with third-party services, a rich API for in-app messaging, and a free plan for messaging up to 10,000 subscribers. I love the push notifications, automation, and push campaigns features.

All the features I have mentioned are great and robust, and they help elevate our marketing campaigns through effective push notifications.

OneSignal also has multi-platform support, is very well-documented, and is developer-friendly.

OneSignal has positively impacted our organization by allowing us to grow the number of subscribers in a short time organically. We are able to send our news and offers easily and instantly. We have become able to drive more website traffic and increase our sales engagement and campaigns easily.

Regarding the increase in website traffic and sales engagement, we have been able to reach more customers than with our previous tool. More than 60% of customers have been reached over the past years when we compare it to our previous tool, CleverTap. It is also very cost-effective, targets our market effectively, and is easy to maintain.

What needs improvement?

OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers. SaaS platforms present concerns regarding data privacy and reliability with respect to data protection. I also wish it were easier to create more automation flows.

An interactive dashboard is needed for improvements.

I am uncertain whether OneSignal needs other improvements around analytics or reporting.

For how long have I used the solution?

I have been using OneSignal for about four years.

What do I think about the stability of the solution?

OneSignal is very stable with no downtime or lagging experience. Performance has been excellent.

What do I think about the scalability of the solution?

OneSignal is very scalable and grows with my organization's needs.

How are customer service and support?

Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.

I would rate the customer support a nine out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used a different solution called CleverTap.

I decided to switch from CleverTap to OneSignal because OneSignal has the most engaging and responsive customer support. It is very easy to use for both us and our clients.

How was the initial setup?

Based on my experience, the pricing, setup cost, and licensing are very effective. Setting it up is straightforward and easy, especially due to the intuitive user interface, which is easy to customize and navigate for new users.

What about the implementation team?

I purchased OneSignal through the AWS Marketplace.

What was our ROI?

We have seen a return on investment.

I can share that we have seen direct purchase conversions on new offers. It does an excellent job of driving traffic to off-site locations such as YouTube for new videos.

What's my experience with pricing, setup cost, and licensing?

Based on my experience, the pricing, setup cost, and licensing are very effective.

Which other solutions did I evaluate?

Before choosing OneSignal, I evaluated other options such as Dropbox Business and Mailchimp.

What other advice do I have?

OneSignal is fantastic for getting push messages out on new content, special offers, and anything that someone visiting your website would generally be interested in. It keeps your contacts engaged, which is a great way to build an organic audience in a world that relies on social media traffic to fuel web traffic. OneSignal has the potential to be overused.

OneSignal is very easy to use and has top-notch customer support, making it a cost-effective way to have a direct connection with your user base. I would rate this product an eight out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?