Crossbeam Partner Ecosystem Platform
CrossbeamExternal reviews
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Efficient account mapping that scales with fast growth
What do you like best about the product?
The ability to automate our account mapping process across multiple business use cases within our org, and have that data integrated into tools like Salesforce. We have hundreds of sales people globally. The automation has helped us scale. We've also been able to enhance our new partner evaluation process with better commercial data. Crossbeam data makes it easy to see where there are customer and open pipeline overlaps so we can determine which integrations have the highest revenue potential.
What do you dislike about the product?
This isn't a dislike but I'm looking forward to the enhanced AI features coming out H1 this year. It will make automation, intelligence, and decisions easier for every-day-users.
What problems is the product solving and how is that benefiting you?
Crossbeam's value has exceeded far beyond "the death of vlookups." We have the ability to decide which data within Crossbeam can be reflected in systems like Salesforce and other important tools tied to SFDC. This means Crossbeam data and insights are consumed directly from Partnerships, Sales, BD, and other functions with little-to-no bottleneck.
Crossbeam is a core function of how we interact with partners every single day
What do you like best about the product?
Crossbeam's account mapping has helped us build stronger alignment with our partners. In fact, for partners to work with us, it's a prerequisite for them to join Crossbeam. We can easily compare mutual customer bases, top prospects, and open opportunities. From there, we use that data to get warm intros, develop our talk tracks, and co-sell. When we find overlapping customers with a partner in Crossbeam, it makes it much easier to explore and validate new integrations, as well.
What do you dislike about the product?
We're not using every feature available to us at the moment, so we definitely want to focus on expanding our use cases with Crossbeam.
What problems is the product solving and how is that benefiting you?
Using Crossbeam has helped us grow our partner-sourced pipeline by an estimated 15%. It's also helped us reduce the overhead that comes with vetting new partners. I don't need to waste time gathering data to figure out how we should work with a partner — everything I need is in Crossbeam. Because of this, we've reduced a six-week process to three or four days.
Crossbeam is one of the reasons we've doubled partner-influenced this year!
What do you like best about the product?
Using Crossbeam, we've improved collaboration with partners and scaled the co-selling process with faster account mapping. Crossbeam's Salesforce integration has also made it easier to mobilize our sales team as an extension of our partnerships team. It's really helped us build more internal alignment.
What do you dislike about the product?
Nothing I can think of, but I'm eager to see the team continue building upon its product roadmap.
What problems is the product solving and how is that benefiting you?
We've saved countless hours by not having to rely on spreadsheets for account mapping. Using Crossbeam has allowed us to prioritize where we spend our time and which partners we spend it with. We've doubled our partner-influence and partner-sourced metrics over the last year, and I can attribute some of that success to the power of Crossbeam.
Recommendations to others considering the product:
It's a great tool and solves a real challenge for partnership & channel teams!
Powerful account mapping features to kickstart partnerships
What do you like best about the product?
Crossbeam has been indispensable to us at WordPress VIP over the past 12 months as we've updated our Technology Partnership program. Their account mapping tools have given us lightning-fast insight into mutual customers and prospects when we're considering new partners. And their team has been flexible and thoughtful, consulting us on product planning and actively collecting our feedback, then quickly turning around new features that solve real-world business challenges for us.
What do you dislike about the product?
We're eager to bring more of our partners on board with Crossbeam more quickly. As they roll out new features, it's getting easier! Getting smaller partners over the hurdle of connecting their CRM can take time, but once its done the payoff in terms of dynamic data is excellent.
What problems is the product solving and how is that benefiting you?
We've seen direct benefits including shorter partnership deal cycles, thanks to quick identification of the overlap in our customer base and target market. We've also been able to identify potential partners that have high engagement levels by checking whether they're already using Crossbeam.
Sharework helped us get the most of partnerships and fast
What do you like best about the product?
it's super fast to set up and easy to use
What do you dislike about the product?
there aren't any other way to connect with partners than sending an email invites, it'd be great to have a link so invites don't fall through the cracks of a full inbox etc
What problems is the product solving and how is that benefiting you?
It can take ages to find overlap and co work on accounts with partners, often missing out on great opportunities because of lack of communications/time. Sharework does that for us and our partners, it detects opportunities, all we have to do is take the next steps.
Recommendations to others considering the product:
Do it.
Innovative Piece of Partner Management
What do you like best about the product?
Crossbeam helps us do everything we've wanted to do with partners but in a much cleaner, reliable, compliant and sophisticated way. Comparing customers and TAMs with partners is nothing new. We've only done it to passable success in the past because the technology was way behind what was required.
The problem is you're usually forced to create a massive google sheet that is outdated a day or two after you create it - that process breaks almost immediately. It also comes with concerns about oversharing of information, especially early in a relationship.
The policing and manual updating of that Google sheet alone is worth the subscription price to me. Highly recommend for all partner programs reaching a moderate level of maturity.
The problem is you're usually forced to create a massive google sheet that is outdated a day or two after you create it - that process breaks almost immediately. It also comes with concerns about oversharing of information, especially early in a relationship.
The policing and manual updating of that Google sheet alone is worth the subscription price to me. Highly recommend for all partner programs reaching a moderate level of maturity.
What do you dislike about the product?
The SFDC app needs a few tweaks. All of the information is great for the people devising a strategy, but we want to keep our SFDC clean and consumable for everybody who doesn't live and breathe partnerships. I've seen their roadmap and it seems like they recognize that too and have solicited feedback at every turn. I look forward to that new release.
What problems is the product solving and how is that benefiting you?
-Creating stickiness for mutual customers with core partners
-Identifying accounts worth collaborating on (mutual sales cycles)
-Getting ahead of potential partner conflict before it begins
-Helps me validate gut feelings about which partners we should double down on strategizing with
-Identifying accounts worth collaborating on (mutual sales cycles)
-Getting ahead of potential partner conflict before it begins
-Helps me validate gut feelings about which partners we should double down on strategizing with
A must for any partnership professional
What do you like best about the product?
Saves a huge amount of time vs Excel, the matching is very accurate, the customer success team have been very responsive and helpful, and this tool is showing us opportunities that we would not otherwise realise.
What do you dislike about the product?
Relies on partners sharing their data, which is an obvious point but finding that some partners are quicker than others to do this. Crossbeam has plenty of useful guides and videos to support this, but I believe if we put the effort in here the rewards are worth it at the other end.
What problems is the product solving and how is that benefiting you?
Crossbeam highlights opportunities that we would never be able to spot, even manually trying to conduct account mapping with Excel. It helps us to validate the potential 'fit' of a partnership by understanding if our ideal customer profiles are matched/aligned. It allows us to present ourselves as a better partner, by demonstrating openess in sharing information, and a willingness to make relationships genuinely mutual.
Crossbeam is THE partner enablement solution for referrals
What do you like best about the product?
The collaboration and expedient review of accounts, the thread conversation tracking for pre referral coordination. Ease of use and UX and the team/people are all incredible humans!
What do you dislike about the product?
I've been using it prior to a salesforce complete integration roll out so i do all my reporting in crossbeam. Once we finalize the integration I'm looking forward to having all the partner overlap info populate in SF so my AEs can see the partner play in their account base. (right now we are pushing it manually into SF).
What problems is the product solving and how is that benefiting you?
too many too list but overlaps in referral accounts means we can "snipe" deals for our AE's. We can also target joint customers for testimonials! the report against specific AEs shows them what possible prospects have a partner play possible, even stronger is I can quickly see integration partner tech stack by partner prospect. this shows me a company with a deep tech stack and a possible deeply integrated experience with my solution and numerous partners to target that deal first.
We found 10,000+ overlaps with our partners and are using that data for co-selling and co-marketing!
What do you like best about the product?
I love how intuitive Crossbeam is. It's so easy to connect our HubSpot CRM and do account mapping securely. Crossbeam's customer success team is awesome, as well. They provide almost instant support and are really responsive.
What do you dislike about the product?
Some potential partners aren't always willing to share their data.
What problems is the product solving and how is that benefiting you?
Crossbeam has enabled us to uncover potential partnership opportunities in a secure and scalable way. We've identified more than 10,000 overlaps with prospective partners and current partners. This year, we'll use that data to justify building an integration ourselves, and engage in targeted co-marketing and co-selling initiatives.
Sales Executive
What do you like best about the product?
It's like magic - it just works. The back and forth of working with partners to securely share the right information and the right level of information can be a battle. With Crossbeam you come to an agreement with your partner, set the filters, access your systems and *boom* you have the list you agreed upon with the agreed upon level of detail.
What do you dislike about the product?
Crossbeam is a new concept, a new way of working with partners. It will take some time for some of your partners to get comfortable.
What problems is the product solving and how is that benefiting you?
Securely sharing joint accounts.
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