Crossbeam Partner Ecosystem Platform
CrossbeamExternal reviews
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Great collaboration with partners
What do you like best about the product?
Account mapping is secure and instant, meaning I can get to working with partners on the most important accounts a lot quicker than without! The 360 mapping makes it even easier still.
What do you dislike about the product?
I actually haven't come across anything as of yet!
What problems is the product solving and how is that benefiting you?
It's enabled me to collaborate better with my partners, thus leading to more pipeline gen! Specifically, it was difficult before to identify mutual opportunities with partners - this has given me a whole new way to work together.
This tool saves me time and makes me money!
What do you like best about the product?
Ease of use and platform navigation. The platform itself is very intuitive and easy to find information quickly. Having a very visual experience makes the data easy to digest but also to present back to the business.
What do you dislike about the product?
I would like to have more filtering options to help me slice data in Reveal without having to export it first. Additionally, as our business grows we have to keep reviewing our partnerships to ensure those with overlap are removed from access to our CRM data.
What problems is the product solving and how is that benefiting you?
Reveal has taken away the manual need to share CRM data via clunky excel spreadsheets to identify Partnership opportunities. Reveal also means the data is closer to real-time than a manually updated excel. Saving time and also helping us focus on the right accounts straight away - there is no guess work or trial and error anymore!
Indispensable Partner Tool
What do you like best about the product?
Reveal has been a vital part of our partner strategy. The ability to see partner overlap enables both us and our partners to identify just how many customers would benefit from the integration. Couldn't imagine not having it.
What do you dislike about the product?
Nothing immediately comes to mind. SSO would be great though so that I don't need to login each time I go to Reveal.
What problems is the product solving and how is that benefiting you?
As with all partnership professionals, before pursuing an integration we want to ensure that we share a significant overlap with a prospective partner - both in terms of customers and opportunities. Reveal helps us uncover this info quickly and easily.
Great Platform to Accelerate Partner Collaboration
What do you like best about the product?
Reveal is a tab that I always keep open! The account mapping feature within Reveal brings us and our partners closer together and gives us a clear idea of what we can do in the future. Notably, the platform has helped us identify more effective co-marketing and co-selling opportunities with our partners.
What do you dislike about the product?
Nothing, so far. We're heavy users of the free version and we'll probably starting paying for the pro features later this year.
What problems is the product solving and how is that benefiting you?
- Identifying companies that share a big overlap with us
- Identifying common customers for joint use cases
- Improve relationship with the sales team by presenting quantifiable value of our partnerships
- Accelerated our time to value for new partnerships
- Identifying common customers for joint use cases
- Improve relationship with the sales team by presenting quantifiable value of our partnerships
- Accelerated our time to value for new partnerships
Recommendations to others considering the product:
We use Reveal for fueling our co-marketing campaigns and identifying the right invitees for events.
- Reveal is especially powerful for connecting with Partners in the European Market.
- Reveal is especially powerful for connecting with Partners in the European Market.
Best partnership account mapping tool out there!
What do you like best about the product?
It is easy to use and the support is amazing. All the account managers are actively working to increase the number of partners, give tips on who to approach in their ecosystem. Incredible service and the product itself is top-notch.
What do you dislike about the product?
Nothing really. It would be great if they introduced lead / deal tracking in their system to become more of a partner relationship manager (PRM). I believe this will come in time as they introduced the pipeline recently.
What problems is the product solving and how is that benefiting you?
You do not need to work in excel files and ask your partners to reveal their customers but rather have access to constantly updated information. This allows to jointly target accounts but also create wider partner strategies for co-selling.
Key tool for the partnerships function
What do you like best about the product?
Reveal is super easy to use and helps us become more efficient and automated. We use the instant account mapping tool for every new potential partner to help scope their potential and know where to kick off the partnerships. The 360 directory is also really helpful when sales reps are going into new demos. I also have to say that their support function is excellent - I always get a response quickly on how to use certain areas of the platform.
What do you dislike about the product?
There's nothing I dislike - it brings a lot of opportunity for the team so that can create extra work at the start until you build your workflow. If I were to start over, I would get the sales team to understand its power earlier on in the process!
What problems is the product solving and how is that benefiting you?
We are gaining more insights into our leads and prospects - we are also making strong bonds with our partners by knowing which opportunities we can co-sell. Reveal has really helped add another layer of insight into every area of the function.
Recommendations to others considering the product:
It's free to set up so there is really no reason not to!
From Manual Mapping to Network Effects
What do you like best about the product?
At Axon, we treat our partner ecosystem as a primary GTM motion—not a side project. Crossbeam is the foundational infrastructure that lets us operationalize this approach at scale. The platform effectively functions as our Ecosystem Data Clean Room, helping us surface “Nearbound” intelligence by pinpointing where our partners have the strongest influence within our target accounts. It shifts the conversation from “Who do you know?” to “Here is the exact path to revenue,” so my team can act with real focus and execute with surgical precision.
What do you dislike about the product?
The platform is robust, but the broader, industry-wide challenge is still ecosystem maturity. Crossbeam makes the technical handshake much easier; however, the “last mile” continues to come down to cultural adoption within GTM teams. We still run into legacy mindsets where partners are reluctant to move away from manual spreadsheets, often leaning on the “security through obscurity” fallacy. Crossbeam is doing a lot of the heavy lifting to help bridge this gap, but as a leader, I’m looking for even deeper integrations into AEs’ day-to-day workflows so partner data isn’t merely available—it’s unavoidable.
What problems is the product solving and how is that benefiting you?
We’re solving for signal-to-noise ratio. In a territory of 2,000+ focus accounts, being able to pinpoint which 50 have the highest propensity to close based on partner overlap is a massive multiplier. Crossbeam took a process that historically required weeks of manual data munging and turned it into a real-time, automated sync. As a result, my Partner Managers can stop acting as “data brokers” and start operating as Strategic Orchestrators—spending their time on co-selling and driving incremental ACV instead of formatting CSVs.
Reveal, finally a tool to streamline partner account mapping!
What do you like best about the product?
Great tool to automate alignment work between partners. Allow to proactively engage partner and their sales team together to map accounts more efficiently and increase joint business faster.
What do you dislike about the product?
Nothing really. It's been a great tool so far and is still being improved with new features as we use it.
What problems is the product solving and how is that benefiting you?
Understanding the zone of influence of the partner and map where they are operating on the customer side proactively.
One of the difficulties of working with partners is to have sales opening the books, where they are selling and sales engaging with each other.
Reveal is accelerating our growth with our partners
One of the difficulties of working with partners is to have sales opening the books, where they are selling and sales engaging with each other.
Reveal is accelerating our growth with our partners
Great platform to accelerate partnerships between tech companies
What do you like best about the product?
Reveal has an intuitive, easy-to-use interface and helps to understand account overlap with new partners as well as to identify opportunities to work more closely together with existing partners.
Especially in bigger organisations like us, it's a real issue that not everyone in the org can be familiar with the global account list. Reveal was a great asset to understanding what and where the opportunity is. It's easy to also onboard additional data fields from the CRM to for example filter and sort by priority accounts, adopted products, customer tiers, etc.
Especially in bigger organisations like us, it's a real issue that not everyone in the org can be familiar with the global account list. Reveal was a great asset to understanding what and where the opportunity is. It's easy to also onboard additional data fields from the CRM to for example filter and sort by priority accounts, adopted products, customer tiers, etc.
What do you dislike about the product?
Not much really. The small bits that we did not like in the platform have been addressed by the product team. Their customer success team is always there to help and it's great that many of the things that have been a bit harder to do or did not work properly a year ago have all been resolved now!
The only other thing I dislike is that some few partners or ours do not use Reveal (yet), so we have to go back to shared spreadsheets (and even those can be onboarded to Reveal now).
The only other thing I dislike is that some few partners or ours do not use Reveal (yet), so we have to go back to shared spreadsheets (and even those can be onboarded to Reveal now).
What problems is the product solving and how is that benefiting you?
- Understanding the opportunity with new partners
- Doing more with the existing partner network and pointing out opportunities to work together
- Mapping out the ecosystem of priority target accounts as well as current opportunities
- all of that resulting in a higher win rate and additional sourced pipeline for us
- Doing more with the existing partner network and pointing out opportunities to work together
- Mapping out the ecosystem of priority target accounts as well as current opportunities
- all of that resulting in a higher win rate and additional sourced pipeline for us
Simple, yet immensely valuable
What do you like best about the product?
Reveal saves me days. Being able to quickly identify all partner reps at an account and their email / current status (customer, opportunity, greenfield) is a gamechanger. The platform is SO simple, but so powerful. You are merging real time salesforce data from one partner to another - Reveal is a must-have for any semi-mature partner program.
What do you dislike about the product?
I wish there was an AE/rep view. We have certain ways that our partners want us to reach out, so if we had an AE dashboard where it showed current status (customer, opportunity, greenfield) without showing rep/email - that would allow our reps to be a little more proactive without a reveal owners help.
What problems is the product solving and how is that benefiting you?
Ability to quickly identify partner rep on account, account status, etc.. Being able to identify changes, if a new customer is signed at a close partner and your team can be proactive to reach out and create strategy around it.
Recommendations to others considering the product:
A must have.
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