Crossbeam Partner Ecosystem Platform
CrossbeamExternal reviews
352 reviews
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Great tool for account mapping with your partners
What do you like best about the product?
Easy & user friendly UI, great support from the crossbeam team, easy to onboard new partners
What do you dislike about the product?
Nothing to dislike! I really enjoy working on Crossbeam!
What problems is the product solving and how is that benefiting you?
Easy and quick account mapping with partners, quicks wins in identifying joint clients, opportunities and prospects, creating a joint business plan is much faster! No need for spreadsheets!
more help
What do you like best about the product?
helpful is the use of UI for various purposes
What do you dislike about the product?
the complexity to find help for topics we working on
What problems is the product solving and how is that benefiting you?
account mapping is essential for partnerships , we are able to identify new leads with partners
Must-have for B2B partnership professionals
What do you like best about the product?
Working as a modern partnership professional without CrossBeam is like flying blind. The central concept of CrossBeam is the ability to share confidential customer data with prospective and current partners in a secure and controlled manner. This is an absolute game-changer as it allows you to gain access and visibility into data and information that was previously off-limits. Before CB, I was using excel spreadsheets and complicated programs to gain access to this type of information. Now, with the visibility that CB provides, it empowers our entire GTM approach with partners as we uncover commonalities/differences in accounts, business units, segments, markets etc. I couldn’t do my job without it.
What do you dislike about the product?
Overall the platform is very user-friendly, but there are some aspects of UI/UX that could be improved.
What problems is the product solving and how is that benefiting you?
CB is solving the problem of data sharing and collaboration in the partnerships space. Their account mapping and reporting features allow users to access previously coveted customer lists and data, allowing businesses to better understand potential outcomes and ROI from partner-related activities and motions. Their new Sales Edge feature seems to be solving the second pain point of easier collaboration between reps.
APAC for Crossbeam
What do you like best about the product?
I like the functionality of seeing overlapping accounts. Its good that a lot of my partners already use crossbeam.
What do you dislike about the product?
The UI could be a bit userfriendly, sometimes it gets confusing especially if my partner shares mutliple listings with me. It would also be great to see a list of accounts that are current customers of my partners that are not in my database and vice versa.
What problems is the product solving and how is that benefiting you?
Having an overview of overlapping accounts identifies opportunities.
Crossbeam grows my ecosystem with ease
What do you like best about the product?
Saves all those spreadsheets across various locations and more saves the hassle of chasing other people to look up account alignment.
What do you dislike about the product?
Nothing, I just need to get my partners onboarded, which Crossbeam make really easy to do, and free.
What problems is the product solving and how is that benefiting you?
Save time chasing other alliance managers who are busy to look up the account, AE, ISR, and provide that information for me to enable co-sell, cross sell, upsell.
Incredibly valuable data source for identifying partner-led opportunities
What do you like best about the product?
Crossbeam is super valuable for companies with many potential integrations partners because it allows us to see who complementary tech partners are already working with and who we can potentially target together for co-sells.
What do you dislike about the product?
This is likely more of a result of data hygiene in our CRM/partner CRMs, but they are often duplicates in overlap counts so numbers aren't always accurate.
What problems is the product solving and how is that benefiting you?
Crossbeam allows us to see which companies that we work with and are prospecting are also working with or are being prospected into by other companies that we partner with.
Collab
What do you like best about the product?
Insights on partners and options for strategies
What do you dislike about the product?
Not accurate and lot of duplicates that damage the value of the platform
What problems is the product solving and how is that benefiting you?
Not solving anything, however allowing the business to define stratagies
Makes life easier, makes business more Intelligent
What do you like best about the product?
Simple, and efficient. It gets to many answers quickly and frees up resources
What do you dislike about the product?
Accuracy. I know this heavily dependant on our own data accuracy which isn't CB's fault, but just sharing this is the part that I dislike.
What problems is the product solving and how is that benefiting you?
Understanding the value a partner may or may not bring quickly and efficiently.
Very usefull
What do you like best about the product?
Easy to use, easy to connect with partners. Simple UI
What do you dislike about the product?
Limitations on the free plan that occurs after having used it for a while. No ability to check if the definition of the data used is the same for partners connected with
What problems is the product solving and how is that benefiting you?
To easy get insight in mutual customers and opportunities - and search for which partners is already engaged with prospects
(Not so) Secret weapon for any partnerships or BD leader in the technology space
What do you like best about the product?
Crossbeam has become a core part of our partnerships motion. It's easy to use, the support we get from them is great, when needed, and it's become ubiquitous enough in our space where the value starts compounding.
What do you dislike about the product?
The jump from freemium to paid contract is enormous. Makes it tough to budget for.
What problems is the product solving and how is that benefiting you?
- Vetting new partners (how much overlap do we have)
- Starting partner motion with 1-2 shared deals as a test
- Coselling (prospect to customer intros, and vice versa)
- Comarketing + ABM (who do we want to invite to our events, webinars, etc.)
- Integration launches (who is using both systems, how can we invite them to beta test)
- Starting partner motion with 1-2 shared deals as a test
- Coselling (prospect to customer intros, and vice versa)
- Comarketing + ABM (who do we want to invite to our events, webinars, etc.)
- Integration launches (who is using both systems, how can we invite them to beta test)
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