Crossbeam Partner Ecosystem Platform
CrossbeamExternal reviews
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Best partnership account mapping tool out there!
What do you like best about the product?
It is easy to use and the support is amazing. All the account managers are actively working to increase the number of partners, give tips on who to approach in their ecosystem. Incredible service and the product itself is top-notch.
What do you dislike about the product?
Nothing really. It would be great if they introduced lead / deal tracking in their system to become more of a partner relationship manager (PRM). I believe this will come in time as they introduced the pipeline recently.
What problems is the product solving and how is that benefiting you?
You do not need to work in excel files and ask your partners to reveal their customers but rather have access to constantly updated information. This allows to jointly target accounts but also create wider partner strategies for co-selling.
Key tool for the partnerships function
What do you like best about the product?
Reveal is super easy to use and helps us become more efficient and automated. We use the instant account mapping tool for every new potential partner to help scope their potential and know where to kick off the partnerships. The 360 directory is also really helpful when sales reps are going into new demos. I also have to say that their support function is excellent - I always get a response quickly on how to use certain areas of the platform.
What do you dislike about the product?
There's nothing I dislike - it brings a lot of opportunity for the team so that can create extra work at the start until you build your workflow. If I were to start over, I would get the sales team to understand its power earlier on in the process!
What problems is the product solving and how is that benefiting you?
We are gaining more insights into our leads and prospects - we are also making strong bonds with our partners by knowing which opportunities we can co-sell. Reveal has really helped add another layer of insight into every area of the function.
Recommendations to others considering the product:
It's free to set up so there is really no reason not to!
From Manual Mapping to Network Effects
What do you like best about the product?
At Axon, we treat our partner ecosystem as a primary GTM motion—not a side project. Crossbeam is the foundational infrastructure that lets us operationalize this approach at scale. The platform effectively functions as our Ecosystem Data Clean Room, helping us surface “Nearbound” intelligence by pinpointing where our partners have the strongest influence within our target accounts. It shifts the conversation from “Who do you know?” to “Here is the exact path to revenue,” so my team can act with real focus and execute with surgical precision.
What do you dislike about the product?
The platform is robust, but the broader, industry-wide challenge is still ecosystem maturity. Crossbeam makes the technical handshake much easier; however, the “last mile” continues to come down to cultural adoption within GTM teams. We still run into legacy mindsets where partners are reluctant to move away from manual spreadsheets, often leaning on the “security through obscurity” fallacy. Crossbeam is doing a lot of the heavy lifting to help bridge this gap, but as a leader, I’m looking for even deeper integrations into AEs’ day-to-day workflows so partner data isn’t merely available—it’s unavoidable.
What problems is the product solving and how is that benefiting you?
We’re solving for signal-to-noise ratio. In a territory of 2,000+ focus accounts, being able to pinpoint which 50 have the highest propensity to close based on partner overlap is a massive multiplier. Crossbeam took a process that historically required weeks of manual data munging and turned it into a real-time, automated sync. As a result, my Partner Managers can stop acting as “data brokers” and start operating as Strategic Orchestrators—spending their time on co-selling and driving incremental ACV instead of formatting CSVs.
Reveal, finally a tool to streamline partner account mapping!
What do you like best about the product?
Great tool to automate alignment work between partners. Allow to proactively engage partner and their sales team together to map accounts more efficiently and increase joint business faster.
What do you dislike about the product?
Nothing really. It's been a great tool so far and is still being improved with new features as we use it.
What problems is the product solving and how is that benefiting you?
Understanding the zone of influence of the partner and map where they are operating on the customer side proactively.
One of the difficulties of working with partners is to have sales opening the books, where they are selling and sales engaging with each other.
Reveal is accelerating our growth with our partners
One of the difficulties of working with partners is to have sales opening the books, where they are selling and sales engaging with each other.
Reveal is accelerating our growth with our partners
Simple, yet immensely valuable
What do you like best about the product?
Reveal saves me days. Being able to quickly identify all partner reps at an account and their email / current status (customer, opportunity, greenfield) is a gamechanger. The platform is SO simple, but so powerful. You are merging real time salesforce data from one partner to another - Reveal is a must-have for any semi-mature partner program.
What do you dislike about the product?
I wish there was an AE/rep view. We have certain ways that our partners want us to reach out, so if we had an AE dashboard where it showed current status (customer, opportunity, greenfield) without showing rep/email - that would allow our reps to be a little more proactive without a reveal owners help.
What problems is the product solving and how is that benefiting you?
Ability to quickly identify partner rep on account, account status, etc.. Being able to identify changes, if a new customer is signed at a close partner and your team can be proactive to reach out and create strategy around it.
Recommendations to others considering the product:
A must have.
The Network Effect in Action
What do you like best about the product?
Reveal grew organically within my company, eventually bringing multiple teams onboard (marketing, sales along with partnerships)
What do you dislike about the product?
Still a young company, lots of features and integrations to go, though the team has been extremely responsive to any requests etc.
What problems is the product solving and how is that benefiting you?
Huge efficiency gains in terms of time to launch a partnership and ROI from a partnership
A huge time saver
What do you like best about the product?
Time is a precious resource for me and Reveal truly helps me claim back much-needed time.
Features I rate:
- Partnership Overviews to quickly check overlaps
- Instant and secure account mapping
- The 360 Mapping feature to see all the partners that are involved across my accounts
- The revenue multipliers are very useful to help me understand the impact of partners on our sales KPIs
- Salesforce App brings all of the valuable insights into our CRM
- Can easily define a high-level strategy based on the info that's given in Reveal
- Informs new partner potential
Features I rate:
- Partnership Overviews to quickly check overlaps
- Instant and secure account mapping
- The 360 Mapping feature to see all the partners that are involved across my accounts
- The revenue multipliers are very useful to help me understand the impact of partners on our sales KPIs
- Salesforce App brings all of the valuable insights into our CRM
- Can easily define a high-level strategy based on the info that's given in Reveal
- Informs new partner potential
What do you dislike about the product?
Reveal highlighted a massive gap in our account overlaps to accounts integrated ratio. I dislike Reveal for creating a hell of a lot of work for me to do but I also love Reveal for highlighting there's a hell of a lot of work for me to do :)
What problems is the product solving and how is that benefiting you?
By freeing up time and giving me quick access to the easily digestible data I need, I can spend more of my workday analyzing our current operations and making informed strategic decisions.
I no longer have to refer to dodgy spreadsheets that are outdated as soon as they're shared.
Automated account mapping - what's not to like!
I no longer have to refer to dodgy spreadsheets that are outdated as soon as they're shared.
Automated account mapping - what's not to like!
Recommendations to others considering the product:
- This tool keeps getting more powerful with the more partners in there.
- Consider the Salesforce App. My sales reps are now empowered to bring up their own pipeline with the Reveal partner mapping on Salesforce, which speeds up the process and has taken a lot of upfront work off my plate. Additionally, it makes reporting that much easier as well.
- Consider the Salesforce App. My sales reps are now empowered to bring up their own pipeline with the Reveal partner mapping on Salesforce, which speeds up the process and has taken a lot of upfront work off my plate. Additionally, it makes reporting that much easier as well.
Crossbeam is a legit game changer in the Alliances/Partner World!
What do you like best about the product?
- No strings attached FREE solution with a ton of features (there is a paid upgrade that you can choose if you want two way data)
- No more disparate excel sheets
- Instant account mapping
- Safe/secure environment for sharing data
- At a glance view of all of your accounts/opportunities + which of your partners are also engaged with that account (and at what stage)
- Easy report builder
- Automatic updates on accounts that you share with your partners (sales stage, etc.)
- List goes on
- Incredible Sales/CSM team. Very knowledgeable and accessible! (Thanks Gdaly + Jessica)
- No more disparate excel sheets
- Instant account mapping
- Safe/secure environment for sharing data
- At a glance view of all of your accounts/opportunities + which of your partners are also engaged with that account (and at what stage)
- Easy report builder
- Automatic updates on accounts that you share with your partners (sales stage, etc.)
- List goes on
- Incredible Sales/CSM team. Very knowledgeable and accessible! (Thanks Gdaly + Jessica)
What do you dislike about the product?
The only thing I don't like is that not ALL of my partners have adopted Crossbeam yet. I am looking forward to getting that to as close to 100% as possible.
What problems is the product solving and how is that benefiting you?
- Sourcing new opportunities
- Helping align my BDR, Sales, and CSM teams with my partners within specific accounts
- Scoring my partners based on number of shared customers, which helps me understand which partners are aligned fully with our organization and which ones have completely different customer targets
- Interactively keeping track of identified target accounts for myself and a particular partner. Engaging within the platform using the "Threads" feature to ensure no action items are being overlooked
- Helping align my BDR, Sales, and CSM teams with my partners within specific accounts
- Scoring my partners based on number of shared customers, which helps me understand which partners are aligned fully with our organization and which ones have completely different customer targets
- Interactively keeping track of identified target accounts for myself and a particular partner. Engaging within the platform using the "Threads" feature to ensure no action items are being overlooked
Take Control of Your Account Mapping!
What do you like best about the product?
The customer service and support are absolutely insane how squared away Crossbeam is. They are prompt, efficient, knowledgeable, and work together as a team to help meet your needs or solve questions in a timely manner. This is one of the reasons that I tell my partners to use them. I say "their support and wiki sites are are all at levels we should aspire to be, you're in great hands"
Also, being able to identify a real Total Addressable Market before diving long into a partnership has proven invaluable to our partners, but also for gaining internal support as well. Oh, and the ability to account map! This is a dream solution.
In addition, the knowledge content on how to build, manage, run, and utilize the data that is at your fingertips is incredible. VERY well thought out thought leadership and content pieces.
Also, being able to identify a real Total Addressable Market before diving long into a partnership has proven invaluable to our partners, but also for gaining internal support as well. Oh, and the ability to account map! This is a dream solution.
In addition, the knowledge content on how to build, manage, run, and utilize the data that is at your fingertips is incredible. VERY well thought out thought leadership and content pieces.
What do you dislike about the product?
I get a little lost in the stack of different reports. Though I have a pretty strong feeling that is user error on my end and can organize those better.
What problems is the product solving and how is that benefiting you?
The problems that we are solving with Crossbeam are that we can understand the Total Addressable Market when starting a partnership so we know which and how many resources to throw at it. In addition, being able to get our partner teams collaborating sooner on opps has been a complete game changer. Also, being able to pull a report on Q4 Closing opps, and tell our AEs, Go work with these partners to close that business together with our partners.
Recommendations to others considering the product:
Leverage their support with any questions you may have and take the time to read their thought leadership content and or attend the webinars.
A game changer for our partner program
What do you like best about the product?
Reveal helps us point our sales and CS teams in the right direction to win deals and satisfy customers with partners, by mapping accounts, prospects and opportunities. This takes the guesswork out of the equation while saving a ton of time and risk compared to using spreadsheets.
We enjoy:
- Intuitive tech
- Easy integrations with Salesforce and Slack
- Excellent customer support
- Partner onboarding is a breeze
- Regular addition of relevant features
- Great people to work with
We enjoy:
- Intuitive tech
- Easy integrations with Salesforce and Slack
- Excellent customer support
- Partner onboarding is a breeze
- Regular addition of relevant features
- Great people to work with
What do you dislike about the product?
Limited aggregated higher level management information.
What problems is the product solving and how is that benefiting you?
Reveal helps us identify:
- Mutual customers > Relevant for integration launches, case studies and references
- Opportunities with our partners’ customers > Leveraging partners to help us
- Our partners' opportunities with our customers > Helping our partners
- Mutual opportunities > Working together with partners to gain a competitive advantage
- Which of our prospects work with our partners > Creating a warm entry channel
This is helping us drive more pipe, win more deals and create more stickiness with our customers.
- Mutual customers > Relevant for integration launches, case studies and references
- Opportunities with our partners’ customers > Leveraging partners to help us
- Our partners' opportunities with our customers > Helping our partners
- Mutual opportunities > Working together with partners to gain a competitive advantage
- Which of our prospects work with our partners > Creating a warm entry channel
This is helping us drive more pipe, win more deals and create more stickiness with our customers.
Recommendations to others considering the product:
The ROI of Reveal, like any tool, will be determined by how:
- much the tool is being used
- well the tool is being used
- using the tool is embedded in your GTM process
- the above are enabled & enforced
- much the tool is being used
- well the tool is being used
- using the tool is embedded in your GTM process
- the above are enabled & enforced
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