Crossbeam Partner Ecosystem Platform
CrossbeamExternal reviews
352 reviews
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Crossbeam saves us so much time with our partners
What do you like best about the product?
Crossbeam makes is very easy to know who my partners customers are and how who owns each account. Really great in identifying sales prospects with partner relationships
What do you dislike about the product?
Very little....the hardest part is getting your partner to begin using the tool and uploading their Salesforce info.
What problems is the product solving and how is that benefiting you?
Crossbeam helps us know which accounts to approach and which accounts where it's ideal for us to highlight our product integrations.
Crossbeam has become an essential to for Partnerships
What do you like best about the product?
Crossbeam has made account mapping simple. Any tool that replaces a very manual, inaccurate process with something that is a pleasure to use and always updated, is an easy win.
What do you dislike about the product?
There are a few tweaks that could make the interface easier to use. However, I do think the team has done a fantastic job listening to use feedback and making great updates
What problems is the product solving and how is that benefiting you?
Crossbeam solves one of the toughest problem in the partnership world. It allows companies to easily connect Salesforce instances to do account mapping. This replaces a manual process of exchanging spreadsheets. Crossbeam goes even further by allowing you to create populations around customer, prospects, and other custom products. This allows account mapping to go much deeper than any manual exchange of data. The other great part is that Crossbeam's connection allows this data to be kept up to date--no more stale spreadsheets.
Critical in Partnership Success
What do you like best about the product?
The easy interface and data export/import capabilities make this tool great, regardless of a heavy technical background.
What do you dislike about the product?
A landscape overview or an analytics dashboard of my partner activity would be excellent.
What problems is the product solving and how is that benefiting you?
Sizing up and prioritizing partnership opportunities.
Super useful tool
What do you like best about the product?
Cross-referencing accounts with partners is so much easier. I'm delighted someone has solved this v specific pain point. Once we're up and running with a partner on Crossbeam, it's like turning on a light bulb. It consistently helps prioritise which partnerships to spend time on - and which accounts we should work on with those partners.
What do you dislike about the product?
Configuring Crossbeam with your CRM to ensure it pulls the right data could be clearer. I talk about Crossbeam with all my partners. The biggest blocker is my partners being slow in figuring out how to set it up.
What problems is the product solving and how is that benefiting you?
Cross-referencing accounts with partners is so much easier. I'm delighted someone has solved this v specific pain point. Once we're up and running with a partner on Crossbeam, it's like turning on a light bulb. It consistently helps prioritise which partnerships to spend time on - and which accounts we should work on with those partners.
Crossbeam is excellent and easy to manage
What do you like best about the product?
It is so easy to set up initially, and then it's really easy to other partners set up on the platform.
What do you dislike about the product?
Nothing really. It's a great tool. My team uses it a lot.
What problems is the product solving and how is that benefiting you?
Sharing partner overlaps with our technology partner ecosystem.
Must have solution for Sales Reps & Partnership Managers
What do you like best about the product?
I love the seamless data migration (we used Hubspot). My personal favorite is the reporting tool which makes lead-sharing easy and fun. Customer success reps are also amazing!!
What do you dislike about the product?
Sometimes reporting tool shows no overlaps due to wrong data formatting when using CSV or customized pipelines on CRMs.
What problems is the product solving and how is that benefiting you?
Helps me save a ton of time for lead sharing sessions with partners :)
Easy Partner Account Mapping
What do you like best about the product?
It's super easy to get started with their freemium model and upgrade later when you need to access more data. As a paying user, it makes it tremendously easy to share overlaps with partners to start to validate a future integration or co-sell together. They have one of the best networks out there so most likely if your partner is doing partner account mapping, they're likely using Crossbeam, making it really easy to work with partners as well.
What do you dislike about the product?
It's tough to make their data easily reportable in systems like Salesforce, this makes it difficult for AEs to run a report on all their accounts overlapped with a certain partner, instead they'll have to use the Crossbeam component or your PM will have to share reports. This also impacts your flexibility in reporting on the ROI of your Partner Program to the company, requiring manual attribution tactics.
What problems is the product solving and how is that benefiting you?
It's helping us save time on manual account mapping and making it easy to better target accounts internally based on which partners they already integrate with, giving us a huge advantage in prospecting and ensuring we have enough integrations for retention goals.
Crossbeam is a valuable tool for partnership marketers
What do you like best about the product?
I like being able to see all overlaps at a high level. At the partner level, it is great that we can create custom populations.
What do you dislike about the product?
The export limitations. It would be helpful to have benchmarks when we first connect with partners in order to track growth over time.
What problems is the product solving and how is that benefiting you?
Seeing customer overlap with potential partners and reviewing ICP prior to co-marketing is extremely valuable.
Excellent tool to generate connections between partners and ecosystem.
What do you like best about the product?
Ease of use and ability to integrate with other partners/companies with the click of a few buttons.
What do you dislike about the product?
I have little to dislike about Crossbeam. They have excellent support and constantly improve their product.
What problems is the product solving and how is that benefiting you?
Crossbeam gives instantaneous access to generate new connections that normally take hours of research. As such, I am more productive and able to use my time more efficiently in other areas.
Awesome Partnership tool!
What do you like best about the product?
Love the account mapping functionality and reporting. Makes it so easy to run a quick evaluation against the partnership opportunities.
What do you dislike about the product?
It would be really helpful to be able to better track partner invites with access to email addresses sent to and ability to send follow ups, etc..
What problems is the product solving and how is that benefiting you?
Crossbeam allows us to quickly identify opportunities at a glance by taking the manual work out of pulling prospect and customer data for evaluation. This saves us a ton of time, energy and spreadsheet creation.
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