Crossbeam Partner Ecosystem Platform
CrossbeamExternal reviews
352 reviews
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Best tool to show partnership value in seconds
What do you like best about the product?
I'm a huge fan of how easy it is for our partners to get their customer/prospect populations up on crossbeam and be able to immediately show them how many of their current customers use our platform.
What do you dislike about the product?
I have no actual dislikes of the service itself, but if I'm being picky, it takes a while for the exported report to show up in my inbox regardless of how many overlaps there are. And the email just includes a link back to the website. It just feels clunky compared to other export experiences.
What problems is the product solving and how is that benefiting you?
Crossbeam is solving the mystery of whether or not a data provider will be successful in our Marketplace. They are able to see which of their customers and prospects are already using Snowflake for their data warehousing needs.
Must-have for B2B partnership professionals
What do you like best about the product?
Working as a modern partnership professional without CrossBeam is like flying blind. The central concept of CrossBeam is the ability to share confidential customer data with prospective and current partners in a secure and controlled manner. This is an absolute game-changer as it allows you to gain access and visibility into data and information that was previously off-limits. Before CB, I was using excel spreadsheets and complicated programs to gain access to this type of information. Now, with the visibility that CB provides, it empowers our entire GTM approach with partners as we uncover commonalities/differences in accounts, business units, segments, markets etc. I couldn’t do my job without it.
What do you dislike about the product?
Overall the platform is very user-friendly, but there are some aspects of UI/UX that could be improved.
What problems is the product solving and how is that benefiting you?
CB is solving the problem of data sharing and collaboration in the partnerships space. Their account mapping and reporting features allow users to access previously coveted customer lists and data, allowing businesses to better understand potential outcomes and ROI from partner-related activities and motions. Their new Sales Edge feature seems to be solving the second pain point of easier collaboration between reps.
Crossbeam grows my ecosystem with ease
What do you like best about the product?
Saves all those spreadsheets across various locations and more saves the hassle of chasing other people to look up account alignment.
What do you dislike about the product?
Nothing, I just need to get my partners onboarded, which Crossbeam make really easy to do, and free.
What problems is the product solving and how is that benefiting you?
Save time chasing other alliance managers who are busy to look up the account, AE, ISR, and provide that information for me to enable co-sell, cross sell, upsell.
Makes life easier, makes business more Intelligent
What do you like best about the product?
Simple, and efficient. It gets to many answers quickly and frees up resources
What do you dislike about the product?
Accuracy. I know this heavily dependant on our own data accuracy which isn't CB's fault, but just sharing this is the part that I dislike.
What problems is the product solving and how is that benefiting you?
Understanding the value a partner may or may not bring quickly and efficiently.
(Not so) Secret weapon for any partnerships or BD leader in the technology space
What do you like best about the product?
Crossbeam has become a core part of our partnerships motion. It's easy to use, the support we get from them is great, when needed, and it's become ubiquitous enough in our space where the value starts compounding.
What do you dislike about the product?
The jump from freemium to paid contract is enormous. Makes it tough to budget for.
What problems is the product solving and how is that benefiting you?
- Vetting new partners (how much overlap do we have)
- Starting partner motion with 1-2 shared deals as a test
- Coselling (prospect to customer intros, and vice versa)
- Comarketing + ABM (who do we want to invite to our events, webinars, etc.)
- Integration launches (who is using both systems, how can we invite them to beta test)
- Starting partner motion with 1-2 shared deals as a test
- Coselling (prospect to customer intros, and vice versa)
- Comarketing + ABM (who do we want to invite to our events, webinars, etc.)
- Integration launches (who is using both systems, how can we invite them to beta test)
Essential tool for building partnerships
What do you like best about the product?
The ability to easily map partner accounts
What do you dislike about the product?
Nothing to dislike as everything has worked smoothly
What problems is the product solving and how is that benefiting you?
Crossbeam is an essential tool for building mutually beneficial partnerships. They make account mapping and aligning partner business objectives easy.
Crossbeam is an invaluable tool for our partner organization!
What do you like best about the product?
It's easy to use, and it's a pretty disarming way to compare customers and prospects with partners in an easy manner.
What do you dislike about the product?
That not everyone uses crossbeam yet! Honestly, there's not a whole lot to not like.
What problems is the product solving and how is that benefiting you?
Comparing lists of customers and prospects is hard, and usually involves non-secure data practices like trading spreadsheets. Not awesome.
One of those things you ask in every introductory partner call "Do you use Crossbeam?"!
What do you like best about the product?
Really easy to view shared clients to initiate case studies and other marketing initiatives.
What do you dislike about the product?
It doesn't integrate with our current CRM and you have to continuously update it on a sheet.
What problems is the product solving and how is that benefiting you?
It's really helpful for account mapping with other partners and you can see how many shared customers there are.
Crossbeam is undoubtably our most valuable solution as a global partnerships and alliances team.
What do you like best about the product?
Simplified account mapping, customer engagement, and demand generation planning. The partner onboarding and functionality is incredibly easy to use and practical.
What do you dislike about the product?
Sometimes the tool cannot differentiate between specific opportunities in our CRM instance, labeling existing customer opportunities as net new opportunities. There are also intermittent error issues very seldom when accepting invitations from partners.
What problems is the product solving and how is that benefiting you?
Creating sales pipeline and assisting in partner go to market efforts as it relates to engaging our mutual client base, prospects, customers, and clients currently in our mutual pipeline.
Bring Data to partnerships
What do you like best about the product?
Crossbeam simplified how we operationalize partnership: an easy-to-use view of territory and account overlap. Dramatically simplifies getting partnerships in motion.
What do you dislike about the product?
I can't see overlaps unless all my partner companies exist in my CRM.
What problems is the product solving and how is that benefiting you?
Forget the endless spreadsheet exchange with data.
Simplifies account targetting for co-marketing activity.
Simplifies account targetting for co-marketing activity.
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