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Reviews from AWS customer

4 AWS reviews

External reviews

804 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Paul D.

Easy to setup, hard to configure

  • March 17, 2022
  • Review provided by G2

What do you like best about the product?
Decreases engineering time to create a sync from our data warehouse to 3rd party services. Very nice that Census enforces service-specific best practices and handles deduplication of append events. With Census we can empower our non-engineers to handle data syncs that would otherwise be unaccessible to them. The documentation for specific syncs is also fantastic.
What do you dislike about the product?
There is not much in the way of observability into the syncs you create. They often silently reject data and the alerting is very minimal and doesn't cover these cases. Additionally, many connections are still in active development - for example Facebook CAPI. It does not offer custom event properties and we also encountered a bug after our sync was already live. While there is much less engineering work required to set up a sync, there is still work and for a new destination it roughly took the same amount of time as if we built it ourselves.
What problems is the product solving and how is that benefiting you?
We are sending data from BQ to our ad platforms. We're solving the problem of needing to delegate this specific task to our engineering department. In this we were successful. Now we are able to hand off this project to our marketing team, who will be able to reference the syncs we have so far to create new syncs for new ad data that we would like to optimize on.
Recommendations to others considering the product:
Inquire about the specific service that you plan to use Census to integrate to. The more information Census has in their docs on a particular service, the easier your time will be setting up a sync with that service.


    Anant G.

The perfect reverse ETL product

  • March 17, 2022
  • Review provided by G2

What do you like best about the product?
Getting up and running with Census was seamless. And once our pipelines were set up, it just worked!
What do you dislike about the product?
Haven't come across anything specific that might be an issue.
What problems is the product solving and how is that benefiting you?
Enable our teams to have the complete picture no matter the tool they use.
Recommendations to others considering the product:
Don't think twice.


    Information Technology and Services

Census for data-driven sales team

  • March 17, 2022
  • Review provided by G2

What do you like best about the product?
Census is a great tool to operationalize the data warehouse data. Our main use case was sending data to salesforce.
Easy to setup, use, create syncs, trigger syncs with dbt cloud!
Syncs are much faster and reliable than the alternative tools I've tried.

Great support team, always timely with their answers.
What do you dislike about the product?
Some features I would suggest:
1. Being able to change the dbt model of an existing sync.
2. Improvements on Amplitude sync to be more flexible
3. Admin controls

I would also suggest having a user generated content on how users use census and how they solve challenges. Sharing best practices would also go a long way, specially during onboarding phase.
What problems is the product solving and how is that benefiting you?
Our use cases are mainly sales analytics and behavioral analytics. We are using census to sync data to Salesforce and Amplitude. Our use cases may grow to also include marketing automations


    Computer Software

Helpful automated data sync tool

  • March 17, 2022
  • Review provided by G2

What do you like best about the product?
I appreciate all the integrations Census provides and how easy it is to set up and use. Census Support has also been really helpful in handling my questions and fixing integration issues.
What do you dislike about the product?
I wish there were more logging capabilities. I would love to be able to see exactly what fields were synced and when things are updated when I need to debug or check what is happening. Sometimes, it is unclear what Census has synced or what changes have been made in my data.
What problems is the product solving and how is that benefiting you?
Using Census I can easily load data from my different systems into new systems and make connections that weren't possible in the past. Census removes a lot of the manual work of setting up connections and getting data in when and where I need it.


    Mario S.

A great tool to manage your reverse ETL

  • March 17, 2022
  • Review provided by G2

What do you like best about the product?
The user interface is very clean and easy to use. The latest changes on the interface make it even better to navigate through all your syncs and to validate which tables/sources are been used to sync data into your targets.
What do you dislike about the product?
The lack of information regarding the schedule of each sync. Once a sync is created it will only tell you the name of the source table used and the target and also when was the last time it was updated but it does not tell you at what time it is scheduled to run. This is difficult when you try to manage multiple syncs that affect one specific target (for example, a contact in SalesForce) because you need to go and check the details to know that info.
What problems is the product solving and how is that benefiting you?
Now we can provide better analytics to our SalesForce users by syncing curated tables from our data warehouse with the right information that they need into SalesForce. This has given us the ability to use our resources more efficiently and to empower our sales representatives.
Recommendations to others considering the product:
Sometimes the support team will take a little bit of time to get through certain issues. They will always have an answer or solution but it may not be promptly.


    Jaswanth B.

Census Review

  • March 17, 2022
  • Review provided by G2

What do you like best about the product?
The ease of ability to send data to different apps. The quick support from the team and adding all the custom features as soon as we request.
What do you dislike about the product?
Supports fewer apps compared to other Reverse ETL
What problems is the product solving and how is that benefiting you?
Syncing data from the cloud with multiple apps without the need of the developer team is a massive advantage and saves a ton of time for our company. Access to all the all API functions is pretty good


    Leisure, Travel & Tourism

will recommend, this tool makes my life easier and saves me the trouble for reverse syncing

  • March 17, 2022
  • Review provided by G2

What do you like best about the product?
support for many systems (SFDC, NS, Marketo)
easy of use (Upsert, replication config)
UI
What do you dislike about the product?
no easy way to separate between dev/state/prod syncs
What problems is the product solving and how is that benefiting you?
replicate aggregate data from the data warehouse to SFDC, Marketo, NS
Use the datawarehouse to do resource-consuming aggregation that we can't do on SFDC and then sync it


    Felipe C.

Easy to use, quick GTM

  • March 16, 2022
  • Review provided by G2

What do you like best about the product?
Allow us to deploy our data pipeline easy and fast, without the need to have data specialist
What do you dislike about the product?
Could be expensive and not be affordable to every company.
What problems is the product solving and how is that benefiting you?
It's easy to implement an ETL or ELT with Fivetran, without a data specialist role


    Computer Software

Accounting Automation with Census

  • March 07, 2022
  • Review provided by G2

What do you like best about the product?
We have an in-house billing system, and we use Census to bring all customers, invoices, refunds and payments data into Netsuite. This used to take us 5 or 6 days to do manually every single month, with the large CSV files routinely crashing (and sometimes killing) our computers. Now, we just sit back and watch Census + Netsuite do their thing to book our revenue numbers. This may be the biggest software automation win for our team — interesting thing is that today’s accounting software doesn’t even look like “accounting software”
What do you dislike about the product?
Their Netsuite integration did not support some of the records we needed, so we had to ask their team to build support for these items. However, Census' team is super responsive and they brought these new integrations to production faster than their competitors could get on a call with us to understand requirements.
What problems is the product solving and how is that benefiting you?
We use Census to bring transactional customer data from an in-house billing system into our Accounting software (Netsuite). We have improved both speed and accuracy in our monthly financial reporting with Census.


    Jeff R.

Most powerful tool in our Stack

  • March 02, 2022
  • Review provided by G2

What do you like best about the product?
The ease of use, the number of connections, and just the overall optimized experience. We use this with Snowflake, Salesforce, and every other tool in our GTM stack.
What do you dislike about the product?
Not a single thing about it, they are constantly improving how the tool works and implementing new features consistently to make it an even better experience. 100/10 - total fanboy
What problems is the product solving and how is that benefiting you?
Ensuring data consistency across all systems, creating automations outside of applications like Salesforce to improve speed and efficiancy, as well as leveraging the write-back ability from to do things that are traditionally not possible with in-app solutions.