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    Insurance

HubSpot makes Marketing our companies so much easier!

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
Uploading bulk social posts is super helpful and helps to keep our Marketing two steps ahead.
What do you dislike about the product?
I wish there were more options for tagging brands/companies in the social bulk uploads.
What problems is the product solving and how is that benefiting you?
Our Marketing team is saving time with the social bulk uploads and scheduling emails as well as blogs ahead of time.


    Javier Q.

Great Digital Marketing Tool for Creating and Optimizing Campaigns

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
The user friendliness of the site, ability to automate certain tasks, the large array of features and functions we use to customize our marketing campaigns, and the deep insights it provides for all our various marketing campaigns to validate our efforts.

I also like how this tool makes it easy to edit landing pages no matter how complex they are, web modules for our website, customize contact forms, create ad campaigns and integrate contact lists with them, and track critical data for digital campaigns so we can make better choices in our marketing strategy for our company.
What do you dislike about the product?
Honestly, there's little I don't like about Hubspot. Although, I would say the platform is lacking a little in providing certain insights of social media ad campaigns in the ads section, but I do realize Hubspot does continue to update their platform with consideration from user feedback like myself, so that's awesome.
What problems is the product solving and how is that benefiting you?
Since we've started using Huspot, we've been able to gain better insights into our marketing campaigns and track our website traffic to better score incoming leads and better qualify our leads to our sales people. Overall, the quality of our leads has improved through hubspot, and because of that, we're better equipped to device a better marketing plan.
Recommendations to others considering the product:
Utilize the Hubspot Learning Center section as often as possible to become an expert in the many tools Hubspot has to optimize and supercharge your marketing strategy.


    Telecommunications

HubSpot is a marketers dream tool

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
Since making the move to HubSpot, our team has been able to greatly improve our marketing processes. All of our once manual reporting and CRM flows have now become automated, designing email and landing page templates has never been easier thanks to the drag and drop feature in their design-builder tool, and our SEO performance has greatly improved as a result of their on-page SEO optimization tool.

HubSpot offers a polished, user-friendly experience for end-users to complete their content creation goals.
What do you dislike about the product?
A few critiques I have of HubSpot are 1) the forms can't be modified the markup and CSS properties in the form builder tool. 2) Their workflows could have a bit more flexibility based on dynamic content. You can only enroll contacts based on list membership and lifecycle stage.
What problems is the product solving and how is that benefiting you?
We've seen dramatic improvements to processes tied to the following items:
- Marketing automation and workflows
- Email tracking and design
- Landing page design
- Social media
- Contact management
- Analytics and reporting
Recommendations to others considering the product:
HubSpot has all of the tools you need to be a successful marketer. From their Marketing Hub, to their knowledge base, to their customer support, it's all A+.


    Adam R.

Great functionality - if you can work out how to get there.

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
The support function is fantastic. Always responsive and usually very useful.

I've used it frequently as some of the design tools aren't always the most intuitive.
What do you dislike about the product?
Some simple features seem to be lacking.

A word count on Forms
Custom fonts without requiring code
Centering images

The costs are also significant. And have found some of my more account based questions go answered.
What problems is the product solving and how is that benefiting you?
Good visibility on traffic.
Expanded web content/pages


    Hospital & Health Care

My Journey with Hubspot CMR

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
Modules are already building up, so any-one can actually create a landing or website page.
Tech support is always there when I need it.
Overall the process of building is quite simple, easy to follow, as long as building something simple.
What do you dislike about the product?
There is no access to the HTML, so in order to customize some modules, is a bit-hard.
The idea of adding JS components to some of the module's functionality is not straight forward.
What problems is the product solving and how is that benefiting you?
Creating forms, updating content, re-building the blog-page for our current size.
Benefits are that once I use the templates already build, some features such as modals are already implemented, the idea of customizing templates and being able to use again is great, also in order to publish the sites, the process is quite simple.
All templates offer the @media for mobiles-use.


    Education Management

HubSpot is a great CRM

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
Ease of use--you can get started using hubspot without much prior knowledge
What do you dislike about the product?
There are still some integrations that I would like to see.
What problems is the product solving and how is that benefiting you?
Tracking our prospects and delivering contextualized content.


    Professional Training & Coaching

Easy to Use-Great For a Busy Marketing Team

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
Using HS for our social media has been great. It allows for preplanning of content and provides an easy platform for the team to organize, and post multiple messages in one place. HS also enables for quick snap shots on performance and interaction of these posts across the different platforms that we use.
What do you dislike about the product?
There have been times where 'setting and forgetting' isn't the best idea. The system has disconnected from platforms so that posts that were pre scheduled prior to any change in the connection, were no longer posted. This was a bit frustrating b/c there weren't any notifications sent to my inbox telling me that there was an issue, and nothing was done until I manually checked back due to lower traffic.
What problems is the product solving and how is that benefiting you?
Resource issues make it tough to manage all the aspects of our inbound marketing strategy. Using HS allows for easier management across the board.


    Katie K.

User friendly!

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
HubSpot is a huge asset to our company! It allows us to manage multiple aspects of our digital marketing efforts without paying expensive developers.
What do you dislike about the product?
Some of the templates can be hard to manipulate without experts.
What problems is the product solving and how is that benefiting you?
We are able to offer our colleagues personalized webpages without building out a separate website. Content management is also a very nice perk to this platform.


    Nicole B.

Easy to use, all-in-one solution

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
Easy user interface, most features are easy to find, HubSpot also has a great customer support team that has answered my questions in timely and complete manners. Has a ton of content of their own that is a useful including Hubspot's blog, and community forum
What do you dislike about the product?
the search: searching for website pages can be difficult to find and make edit to unless you know the exact name of the post word for word.

A "find and replace" feature would be extremely valuable and a huge time saver when making changes across multiple pages on your website

SEO features can be enhanced. Reports look really nice but can't be as customized as you'd like sometimes, it is easy to export the data and make your own reports in Excel
What problems is the product solving and how is that benefiting you?
Sales Automation- our sales team sends more emails than they would otherwise using sequences.
Building segmented lists- we can better target our outreach with filters
Workflows- saves us a lot of time updating properties
Lead Score- helps sales and marketing understand who is interested/when is a good time to reach out


    Financial Services

From one dev to another

  • July 09, 2019
  • Review provided by G2

What do you like best about the product?
The design flexibility and CMS integration of Global pages
What do you dislike about the product?
How hard it is to find a valuable resource within HUBL
What problems is the product solving and how is that benefiting you?
We create a number of emails and landing pages with great analytics. Benefits are many within the ecosystem
Recommendations to others considering the product:
Read HUBL thoroughly and create dummy accounts to get full understanding of implementation of modules and dynamic data entry.