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HubSpotReviews from AWS customer
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Great Marketing Automation and CRM Solution
What do you like best about the product?
I have been a HubSpot master admin and user across two different organizations and find HubSpot to be generally pretty user friendly with fantastic access to support documents/assistance. The Marketing Automation suite is very user friendly and easy to understand and I love how I can look at all aspect of a contacts lifecycle in one simple function. Lastly, the analytics are pretty robust and I can dial down pretty deep.
What do you dislike about the product?
Overall, I love HubSpot but there are a few 'HubSpot-isms' that I think could be improved upon. For instance, on the analytics, it would be very helpful to be able to see time frame over time frame, just like you would in Google Analytics. I can look at both separately but not together, which often results in several time frame adjustments to get these results.
Also, we were going to switch to the HubSpot chatbot from Drift but found it to be difficult to navigate. In essence, it would make logical sense to display the chatbot cadences the way Workflows are set up, but we didn't feel that it was as user-friendly as it could have been.
Lastly, there are some nuances that would be helpful to segment out. For instance, any CC'ed person on an email not already the HubSpot CRM gets added to the CRM, which is fine, but also gets appended to our marketing funnel. This means overstating leads/MQL/SQL from time to time when say someone from legal is CCed into an email chain to approve a contract.
Also, we were going to switch to the HubSpot chatbot from Drift but found it to be difficult to navigate. In essence, it would make logical sense to display the chatbot cadences the way Workflows are set up, but we didn't feel that it was as user-friendly as it could have been.
Lastly, there are some nuances that would be helpful to segment out. For instance, any CC'ed person on an email not already the HubSpot CRM gets added to the CRM, which is fine, but also gets appended to our marketing funnel. This means overstating leads/MQL/SQL from time to time when say someone from legal is CCed into an email chain to approve a contract.
What problems is the product solving and how is that benefiting you?
We're solving the problem of end-to-end management for our company for our sales and marketing functions, including our own website. The benefit is that we do have a better clarity around what helps move the needle in terms of our marketing efforts.
Recommendations to others considering the product:
Be sure to play around with all of the available automation suites to see what suits you best. HubSpot is driven on WYSIWYG and for many people that is fine, but for some it adds personal limitations.
Easy and Effective
What do you like best about the product?
We use Hubspot for everything. I appreciate that anything from Sales to Social media is managed in the platform.
What do you dislike about the product?
In the past with website redesigns we have had difficulty with making minor changes that totally end of messing up the whole website. It isn't an issue with global editing features, but with some bugs in the system.
What problems is the product solving and how is that benefiting you?
I can easily access key metrics that fuel our companies lead generation and revenue growth.
Straightforward, robust, and user friendly.
What do you like best about the product?
HubSpot is easy-to-use and makes managing all of our marketing activities incredibly easy. We use it to manage our website, landing pages, emails, workflows, and reporting. We have a number of users licensed on the platform, and we're able to collaborate seamlessly. The product is also quite scalable. We've grown quite a bit recently, and Hubspot has been able to grow with us.
What do you dislike about the product?
I wish we could segment analytics by business unit.
Some templates are not as flexible as we'd like.
We have some difficulties with the contacts, but that is mostly an internal issue, not a HubSpot issue.
Some templates are not as flexible as we'd like.
We have some difficulties with the contacts, but that is mostly an internal issue, not a HubSpot issue.
What problems is the product solving and how is that benefiting you?
We use HubSpot for pretty much all things marketing-related: website, emails, social, workflows, landing pages, analytics, etc. Everything is easy to implement and track.
Recommendations to others considering the product:
I'd highly recommend at least evaluating HubSpot for your organization.
All around great
What do you like best about the product?
I like the simplicity and ease of access on HubSpot. I've also experienced excellent customer service when I have faced a problem.
What do you dislike about the product?
There are some features that are a little confusing to understand. I dislike the meticulous steps, but understand they're necessary
What problems is the product solving and how is that benefiting you?
We have had great experience using Welltok for organizing our marketing material and creating a cohesive, branded company website.
The best all-in-one platform for inbound marketing and sales
What do you like best about the product?
Literally the most intuitive software I have ever used. Very pleasant to look at on a day to day basis and incredibly powerful at running all sorts of background automation.
What do you dislike about the product?
Hubspot is constantly trying out new things and revamping old things. That being the case, I often get messages while on the site that theire has been an error with backup, or workflows, or files. Its such a substantial platform that stuff sometimes falls through the cracks during updates
What problems is the product solving and how is that benefiting you?
Managing contacts, sending out emails, creating landing pages, assigning contacts to sales, distributing content. blogs, anything that marketing needs to do. If I had my way, hubSpot would be the only marketing tool (other than zoom and slack) that we would use
Recommendations to others considering the product:
Have fun with it and use the Hubspot Community as much as possible. You are heard
A fantastic all round digital marketing platform
What do you like best about the product?
Hubspot has a breadth of core features for content creation, management, optimisation and automation to really take your clients down journeys to discover your product. The marketing automation is sophisticated enough to accomplish most things while easy enough to set up that it doesn't become daunting. Being able to create an end-to-end campaign in a single platform is where Hubspot shines: from discovery ads, to landing pages, to re-marketing ads, custom consideration re-marketing and ongoing automation can all be managed in one spot. I've used Hubspot for over 5 years and have been impressed with their ability to consistently release new features to meet market demands. Their base of value added re-sellers and partner agencies is also handy for when you have something outside the box or complicated to implement. The API is extensive and something we look to explore further. Potentially integrating with FileInvite for secure document collection and digital signatures on contracts.
What do you dislike about the product?
The upside of Hubspot is the giant user base and knowledge center that has answers to most of your questions. The all rounder nature of Hubspot can mean that 80:20 they lack some of the more intricate features that point solutions have in sales, Automation, CRM, CMS or Support.
What problems is the product solving and how is that benefiting you?
Streamlining the SEO research of content. Publishing content to our to websites. Sharing to social media and monitoring social media. Automating email sequences. Targeted social media campaigns to custom audiences. Building landing pages. Measuring campaign success.
Recommendations to others considering the product:
Brilliant too if you need 85% of the features of a point solution. Developers used to open source platforms may find it a little clunky, but marketers will find the breadth of features refreshing.
HubSpot: well worth the cost!
What do you like best about the product?
The customer service representatives are phenomenal with anything and everything. They have always walked me through every piece of assistance they offer to ensure I can navigate on my own in the future! I've waited a few minutes before a customer support representative picked up but I have been on the receiving end of the 100% supportive assistance they offer and am astounded at how encouraging, positive, and ultimately ALWAYS helpful they are – every single time I've called in for assistance!
What do you dislike about the product?
As a co-manager of my department with minimal time to research what it would take to set up a website on a different platform, I do feel a sense of responsibility to manage the budget... HubSpot is a big cost on a monthly basis while other platforms are much less costly. Our team deems the cost absolutely worth it so have not taken any opportunities to seek a new host in order to save our department the cost.
What problems is the product solving and how is that benefiting you?
The measurable data is complete life saver... In this ever-evolving day and age of internet ROI and SEO, HubSpot removes obstacles so that we can discover/uncover whatever we want in the way of "how to increase traffic and improve UX/UI on our website" – and for that, we're relieved and grateful for HubSpot as a service!
Recommendations to others considering the product:
Take advantage of the on-phone support. Enjoy how HubSpot ensures all things are up to snuff. Appreciate how HubSpot continuously makes the backend more user friendly!
Hubspot is the best tool for my website
What do you like best about the product?
Hubspot is a very intuitive tool. You can begin using Hubspot even if you haven't used a CRM before. Also, the forums and the tutorials help you a lot to figure things out when you´re stuck on something, I've found answers to 80% of the problems I've had in there
What do you dislike about the product?
There are still parts of the platform that can be improved, because sometimes you have to make a lot of repetitive actions to get the tool to work for your entire website
What problems is the product solving and how is that benefiting you?
With Hubspot we´ve automatized almost every part of the customers interaction with our website. We make our landing pages and administrate all the pdf, video and image files on our site from there, we make pop-ups to let them know when we have discounts or offers, we make worfkflows so we can clasify our customers to make them a personalized and better experience and we send targeted mass emails based upon this clasifications.
Recommendations to others considering the product:
Is a great and easy-to-use tool that you can use to improve the relationship with ypur customers.
Fast platform and great support
What do you like best about the product?
I really like the support of Hubspot. The gif feature.
What do you dislike about the product?
There's a few discrepancy on the data. I so spike number of sessions and no one knows why.
What problems is the product solving and how is that benefiting you?
Normal issues in any kind of website. The chat support is great.
The Best Website Platform
What do you like best about the product?
We are a "Mom and Pop" shop, just my husband and myself. Using HubSpot makes working on the website easy. I can always call support if I don't know how to do something. They are always available and incredibly helpful. Additionally it's easy to set up emails and follow up campaigns for leads. HubSpot has so many features built in, it's great.
What do you dislike about the product?
I don't have any real dislikes about Hubspot. We haven't run into anything that can't be taken care of.
What problems is the product solving and how is that benefiting you?
Happy with the website platform and building tools. Great email capability. Great tracking capability.
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