Content Hub Professional
HubSpotReviews from AWS customer
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Suprisingly Flexible Content Management System
What do you like best about the product?
It's super flexible and in a lot of cases could actually replace your whole website--not just the static portions.
What do you dislike about the product?
Documentation is still a WIP. For simple drag and drop use cases the docs are sufficient but for more advanced modules with custom logic and API calls, the docs are lacking.
What problems is the product solving and how is that benefiting you?
Enabling design to do what they do best without requiring engineers for every change. Likewise giving our engineers focus on functionality over UI tweaks.
Perfect for everyday user
What do you like best about the product?
The best parts of the CMS is It's easy to use, and you can quickly begin seeing the impact of your SEO. The User Experience is excellent. If you are not an advanced website developer, you can easily go in and start building a website on the level of Wix or SquareSpace.
What do you dislike about the product?
As a heavy user of analytics and creating custom reports, charts, and segmentation, I find it difficult to manipulate information to provide in depth reporting. My main challenge with the software is the ability to make the website function as I want it to. Also, I find that Google Analytics is having problems with collecting conversion goal information. What that means is that When I create a tag in Google Analytics, the tag fires and Google registers that the action has occurred that needs to occur, but HubSpot is not sending the data to the Google Analytics platform to track said conversions.
What problems is the product solving and how is that benefiting you?
HubSpot CMS is providing my organization with the ability to connect with our clients by creating a quick, efficient way to manage the content on our website. This CMS allows my team of highly intelligent individuals that lack the knowledge to learn how to code or use complex CMS systems. Their ability to use the system allows me to focus my efforts on other tasks instead of managing the daily content management.
Flexible CMS Solution
What do you like best about the product?
HubSpot CMS is incredibly flexible, with a lot of capability for drag & drop design and use of marketplace templates. At the same time, if you have access to developers, you can get really fine grained with what you build.
What do you dislike about the product?
There's not a lot to dislike. I only wish the price was lower.
What problems is the product solving and how is that benefiting you?
HubSpot CMS allows content managers to produce and publish recruitment marketing webpages rapidly with little to no developer skills needed. With HubDB tables integrated, we have also been able to create dynamic webpages (with a developer's help) that display filtered content from the databases.
Digital Marketing Lead and Webmaster
What do you like best about the product?
I like pretty much everything about the HubSpot CMS. How I can manage the website (the UX on the platform) and all the (smart) features. HubSpot really helps me achieve my digital marketing plan and goals.
What do you dislike about the product?
The data gap between Google Analytics and the ones on HubSpot
What problems is the product solving and how is that benefiting you?
Improve conversions and SEO ranking
Robust, Flexible, and Complicated... Yet Easy to Use
What do you like best about the product?
HubSpot can do anything you can reasonably wrap your brain around - and some things which take multiple brains to wrap around. My company hosts the entire website solely on HubSpot, without hosting it through another platform like WordPress. We also manage all of our social media and email marketing through HubSpot. And I am the only Digital Marketer managing the website for the company - something I would not be able to do without HubSpot.
As an international business we are required to comply with all data privacy laws, and HubSpot makes that process straightforward. HubSpot is also famously good at integrations with other platforms like Salesforce and Google Ads. Attribution is easy and the management of contact records is fantastic. Creating and building webpages and landing pages is a simple process, which anyone can do after the first demonstration - making delegation of these across our team very easy.
Another Huge benefit that HubSpot offers is the ability to build teams and customize user access for varying roles who have access to HubSpot. For Instance, our blog authors can build their own content and submit it for review and publication, or our contractor Developers can have extremely customized access to our CMS depending on what they're working on.
HubSpot's Development team is very active and attentive to hot issues on their community site and they reach out when good ideas are suggested, or problems are brought up.
As an international business we are required to comply with all data privacy laws, and HubSpot makes that process straightforward. HubSpot is also famously good at integrations with other platforms like Salesforce and Google Ads. Attribution is easy and the management of contact records is fantastic. Creating and building webpages and landing pages is a simple process, which anyone can do after the first demonstration - making delegation of these across our team very easy.
Another Huge benefit that HubSpot offers is the ability to build teams and customize user access for varying roles who have access to HubSpot. For Instance, our blog authors can build their own content and submit it for review and publication, or our contractor Developers can have extremely customized access to our CMS depending on what they're working on.
HubSpot's Development team is very active and attentive to hot issues on their community site and they reach out when good ideas are suggested, or problems are brought up.
What do you dislike about the product?
A couple of things that are frustrating in HubSpot are small features that make a big impact. With a Website that has hundreds of pages, it would be ideal to sort the pages into organized folders which match the site's navigation, it would also be improved by the ability to audit page linking - so that when a page is archived or deleted, we can map everywhere that the page was linked and change it on the page - or have it done automatically (this can, to a point be done through redirecting, but if there is a module with text and a CTA specific to that page which doesn't match where it's being redirected this doesn't work as neatly) .
Other frustrations are the lack of small features that make a big impact: Like tagging page content - which would make suggestion modules or "like-with-like" type linking automated rather than a manual process. Or having multiple authors for blogs - as a B2B company in a technical field, we use blogs to publish technical papers which usually have a minimum of three authors.
As
I'd also like to say that while these things are frustrating, I have also been reached out to by HubSpot's development team who are looking into several of these features and use cases to develop them in the future.
As the sole manager of a large website, balancing complicated and interlinked processes like automation workflows, navigation, module creation, and content management, would all be easier if HubSpot had some sort of AI system that alerted you to how some of the more permanent or immediate effects would change your system - not in a general sense, but an AI that specifically understood the complex environment of your website.
Other frustrations are the lack of small features that make a big impact: Like tagging page content - which would make suggestion modules or "like-with-like" type linking automated rather than a manual process. Or having multiple authors for blogs - as a B2B company in a technical field, we use blogs to publish technical papers which usually have a minimum of three authors.
As
I'd also like to say that while these things are frustrating, I have also been reached out to by HubSpot's development team who are looking into several of these features and use cases to develop them in the future.
As the sole manager of a large website, balancing complicated and interlinked processes like automation workflows, navigation, module creation, and content management, would all be easier if HubSpot had some sort of AI system that alerted you to how some of the more permanent or immediate effects would change your system - not in a general sense, but an AI that specifically understood the complex environment of your website.
What problems is the product solving and how is that benefiting you?
Probably the best feature for delivering audience-centric content is the ability to segment your audience with customized properties on contact records. You can actually build content specific to your customer and user personas and mark specific contacts as those personas - sending them content which is specifically designed and created for them in email marketing, or even further by using smart modules on the website to show them content which is relevant to them.
Recommendations to others considering the product:
HubSpot can take your website to the next level, it's an incredible tool that's industry-leading for delivering In-Bound Marketing to your Customers and Leads. HubSpot is meant to be integrated across teams, bringing Sales, Marketing, and Customer Support together into one ecosystem, and is equipped to be as robust as needed to support your site's growth from simple to complex. As your site grows in complexity HubSpot enables you to "see the forest through the trees".
When considering HubSpot CMS Hub, consider the team you have and the ability to connect your systems. With limited resources and centralizing functions, integrating across business units with a CMS is extremely important.
When considering HubSpot CMS Hub, consider the team you have and the ability to connect your systems. With limited resources and centralizing functions, integrating across business units with a CMS is extremely important.
Very ambitious but needs more work to be 100% reliable
What do you like best about the product?
I like the Hubspot platform especially its learning centre, the customer service tends to be fast enough, although limited in what they can do for the customer. I like the design and the constant updates, so I have good hopes for this CMS
What do you dislike about the product?
Very limited SEO tools, no integration with add-ons like YOAST, which exists in e.g. Wordpress. The page builder is exhausting and buggy and plug-ins are not easy to distinguish, can't be categorised and can't be previewed, so you need a long time figuring out which one is the one you're looking for. Also GDPR options are not enough for EU customers.
What problems is the product solving and how is that benefiting you?
Overall, it's a very ambitious project and it will be great once the above problems are fixed. The available templates and designs are professional-looking and attractive to the eye, relatively easy to customise, although quite often you need 3rd party intervention, as customisations need to be made on the HTML level.
Recommendations to others considering the product:
It's relatively easy to use and Hubspot's learning centre is probably the best in the market.
Super easy to Learn
What do you like best about the product?
I love the user interface. It's easy to learn and very intuitive.
What do you dislike about the product?
It can be a little messy if you aren't used to CMS editing.
What problems is the product solving and how is that benefiting you?
We are using this for several clients (we work at an agency) and it makes all-in-one marketing tracking easier. You can easily track ROI.
HubSpot is great for managing customer data/interactions
What do you like best about the product?
My favorite part of HubSpot is the ability to view a timeline of how my prospects and customers are interacting with my website and marketing. This data is tremendously valuable for guaging where a given contact is within our marketing funnel.
What do you dislike about the product?
The filtering system on HubSpot could be improved or more clear.
What problems is the product solving and how is that benefiting you?
I'm solving problems related to discovering how our customers find us and what actions move them from Marketing Qualified Lead to Sales Qualified Lead.
So easy to use!
What do you like best about the product?
I love the ability to create various assets and associate them with specific campaigns. The campaign data helps me to analyze what works well and what doesn't when it comes to generating brand awareness and influencing deals.
What do you dislike about the product?
Documentation should address complicated questions. Sometimes, I encounter support team members that aren't highly skilled.
What problems is the product solving and how is that benefiting you?
Saves me time in executing initiatives. I am able to tie initiatives to sales pipeline contributions.
Great software that supports all our day to day marketing operations
What do you like best about the product?
Once the website is set up, the marketing team can easily manage all website related activities without having to rely on technical/admin support. Editing and creating website pages/blog posts is pretty smooth and intuitive and the SEO recommendations are useful in making sure that everything that goes live is optimised.
What do you dislike about the product?
I've seen a big difference in the output from developers that have worked with Hubspot CMS before and the ones that haven't. So when needing to have some work done like developing a new website it can be a bottleneck trying to find a developer or agency that is specialised in working with Hubspot CMS.
What problems is the product solving and how is that benefiting you?
Having a website and content management system that can be entirely owned by the marketing department without relying on developers.
Streamlined and improved efficiency regarding website A/B testing and publishing new content.
Streamlined and improved efficiency regarding website A/B testing and publishing new content.
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