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    Bynder Digital Asset Management (DAM)

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    Bynder's digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive. We are the brand ally that unifies and transforms the creation and sharing of assets.

    Ratings and reviews

    4.5
    1121 ratings
    0 AWS reviews
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    1121 external reviews
    External reviews are from G2 .

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    Reviews (1121)
    Oil & Energy

    Powerful AI Asset Search Backed by Exceptionally Supportive Bynder Staff

    Reviewed on Jul 01, 2026
    Review provided by G2
    What do you like best about the product?
    I really appreciate the AI features and the many options available for finding an asset. Everyone on the Bynder staff has been extremely kind, knowledgeable, patient, and supportive throughout.
    What do you dislike about the product?
    The notification area for waiting room assets could be more informative. I wish it provided more details about who uploaded each item, and that it would re-notify us if a group of assets has been sitting in the waiting room for more than a couple of days.
    What problems is the product solving and how is that benefiting you?
    The searchability of assets and being the centralized source of truth for our assets.
    Hospitality

    A Single Source of Truth That Streamlines Everything

    Reviewed on Jun 29, 2026
    Review provided by G2
    What do you like best about the product?
    The fact that it is one single source of truth, with everything integrated from brand book, to templates, from image library to asset campaigns. It helps our organisation to move from a very fragmented infrastructure to a much streamlined and controlled set-up
    What do you dislike about the product?
    Users need more time to get familiar with the platform due to its complexity. But with the right training, it is an obstacle easy to overcome
    What problems is the product solving and how is that benefiting you?
    Bynders solved the fragmented infrastructure we had so far, with tools and platforms added randomly over the years. Having everything under one roof supports our efforts in enhancing brand consistency and integrity. The AI component also plays a key role in the platform's adoption.
    Manufacturing

    Bynder Makes Bulk Uploads and Asset Organization Simpler

    Reviewed on Jun 25, 2026
    Review provided by G2
    What do you like best about the product?
    Bynder makes it very simple to bulk upload assets into one platform no matter what format or size. Upon upload, segmenting products and assigning meta properties are very simple and straightforward.
    What do you dislike about the product?
    It would be cool to see more options on the home page interface.
    What problems is the product solving and how is that benefiting you?
    Bynder is helping us get all of our assets under one roof and out of the inconsistent folder structures across multiple environments.
    Higher Education

    Powerful AI Search Options Make Finding Assets Effortless

    Reviewed on Jun 25, 2026
    Review provided by G2
    What do you like best about the product?
    The AI features and the many different way that an asset can be found, i.e. taxonomy, normal search, natural language search, photo search, etc.
    What do you dislike about the product?
    It was a lot of strategizing and decision making to stand up our instance of the platform.
    What problems is the product solving and how is that benefiting you?
    User experience with Webdam and how searching for assets there tend to be linear, relying heavily on the folder structure. With Bynder, there is a lot of time and effort savings for our end users.
    Public Relations and Communications

    Quick setup of the DAM and good collaboration

    Reviewed on Jun 16, 2026
    Review provided by G2
    What do you like best about the product?
    Friendly and helpful onboarding. More support if needed. In implementation: Simple structure of the taxonomy. Largely intuitive tagging via upload mask. Simple operation of homepage design.
    What do you dislike about the product?
    That the upload mask cannot be adjusted (prioritization of options, order of information, deselection of preset options). Missing chat options between users (although there is the support form and the download request; but professional coordination on image selection or usage questions would be helpful through the portal itself). The mass uploader (options should be selectable). In some cases, the clarity is not quite given (layout of the website; for example, in user management). The support website is great, but the relevant articles are very hard to find.
    What problems is the product solving and how is that benefiting you?
    Direct support and personal guidance in setting up the DAM. Helpful workshops. Technical settings that are not possible for the administration. For questions of understanding.
    Farming

    Bynder Makes Digital Asset Management Efficient & Organized

    Reviewed on Jun 10, 2026
    Review provided by G2
    What do you like best about the product?
    Bynder has made managing our digital assets significantly more efficient. It's easy to search and filter through thousands of assets, allowing our team to quickly find exactly what we need. Uploading new assets is straightforward, and assigning metaproperties and tags helps keep everything organized and searchable.

    Our onboarding experience was very positive. Carina Krause was wonderful to work with throughout the process. She was consistently helpful, responsive, and proactive in ensuring our onboarding was as smooth and seamless as possible.
    What do you dislike about the product?
    The Bynder portal isn't mobile-friendly and the app version doesn't allow us to load assets.
    What problems is the product solving and how is that benefiting you?
    Before Bynder, our assets were spread across multiple storage accounts and internal servers, making assets difficult to find and manage. Duplicate files, version confusion, and shared logins created inefficiencies and security concerns. Bynder provides a centralized, searchable library that improves organization, reduces redundancy, strengthens access control, and helps ensure our team is using approved, up-to-date assets.
    Courtney W.

    Organized, User-Friendly Digital Asset Management That Keeps Teams On-Brand

    Reviewed on Jun 05, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Bynder is how organized and user-friendly it is for managing digital assets. It makes it easy to store, search, share, and collaborate on content across teams, which improves efficiency and keeps branding consistent.
    What do you dislike about the product?
    One downside is that the platform can feel overwhelming at first because of the number of features and customization options. Some searches and uploads can also feel slower than expected when managing large asset libraries.
    What problems is the product solving and how is that benefiting you?
    Bynder helps solve the challenge of keeping digital assets organized and accessible across teams. It reduces time spent searching for files, improves collaboration, and helps maintain brand consistency by keeping everything centralized in one platform.
    Melanie W.

    Attractive, Intuitive UX with Amazing Onboarding and Proactive Support

    Reviewed on May 28, 2026
    Review provided by G2
    What do you like best about the product?
    Attractive Front-End, intuitive UX, CXUC, on-boarding with Jacob & Carina was amazing, great support from the beginning, also when it was challenging, proactive & also open to find solutions
    What do you dislike about the product?
    Duplicate Finder - when a duplicate gets dedected I do not have a CTA, which allows me to either use the existing, or replace the existing etc. - this would be helpful and further enhance user experience
    What problems is the product solving and how is that benefiting you?
    Offering one single platform for our asset management, easier to find marketing assets, one single stop compared to several SharePoints or other DAMS which where in place before we started
    Manufacturing

    Used it before and using it again -- Bynder is great!

    Reviewed on May 27, 2026
    Review provided by G2
    What do you like best about the product?
    Great features, robust team (especially around onboarding), easy to use. It's a good looking tool with a lot under the hood. The price is fair against the competition (especially when comparing product/services). Like the new AI search feature -- will be great for stakeholders. Holds lots of assets (we're bringing over about 50K+) and works quickly. I'll be able to connect Slack, Google Drive, and other tools in the future should we need.
    What do you dislike about the product?
    Some bugs and less-than-ideal workflows for things like their mass upload tool, but nothing that's a show-stopper. Their support teams are helpful to fill in gaps there.
    What problems is the product solving and how is that benefiting you?
    Google drive is NOT a great enterprise solution for storing assets, especially photography. Bynder is fixing the photo issue for us first and foremost.
    Jeanett J.

    User-Friendly Asset Overview That Makes Cross-Team Sharing Easy

    Reviewed on May 26, 2026
    Review provided by G2
    What do you like best about the product?
    Bynder provides a good overview of assets and is very user friendly. Makes it easy to share across departments and borders and have a flexible user setup.
    What do you dislike about the product?
    The flexible login structure can make it hard to navigate between colleagues - who should be able to login, who should not. Here an unlimited user structure would be easier.
    What problems is the product solving and how is that benefiting you?
    Bynder makes it easy to share assets across borders and with both internal and external parties. We have eliminated local drives, several cloud structures and are also integrating helpful systems to Bynder in order to truly create a single source of truth.