Steerlab
SteerlabReviews from AWS customer
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Quick Setup and Smooth CRM Sync for Stronger Sales–Engineering Collaboration
What do you like best about the product?
Setup is very quick. It syncs with our CRM, which makes it easy for our engineers to add technical details to the responses we send when people request proposals. That, in turn, helps our sales team and the solution team collaborate smoothly and stay aligned.
What do you dislike about the product?
I think it would be better if we could see more detailed information about how people use our stuff, like the kinds of questions they’re asking. That would help us improve our content library over time and make it more useful.
What problems is the product solving and how is that benefiting you?
I used to get pulled into answering the same questions about our software over and over again, and it really slowed me down. This tool uses intelligence to take on the hard work for us. It can produce drafts that our engineers consider solid in just a few minutes. That frees me up to focus on making our proposals as strong as possible, which helps us get deals done faster. In our case, we’re talking about moving each deal along weeks faster.
Real-Time Collaborative Editing That Keeps Our Pitches Moving
What do you like best about the product?
The collaborative editing feature is really great for IT consulting pitches. It lets my team work on AI drafts in real time without having to worry about conflicting versions. As a result, we can keep deals moving forward smoothly without any hiccups.
What do you dislike about the product?
I wish there were templates we could use for things like cloud migrations or cybersecurity. Having these available would be really helpful.
What problems is the product solving and how is that benefiting you?
When we get requests for proposals from clients for IT services they can be very different from one another. This can be overwhelming. Make the sales process take a long time. Steerlab helps us with this by using our knowledge base to create documents
Steerlab AI Delivers Nuanced RFP Responses and Saves Us Hours
What do you like best about the product?
Steerlab’s AI nails the nuance of software-specific RFPs, pulling from our content library to generate responses that sound like they came straight from our team and save us hours on every submission.
What do you dislike about the product?
The analytics dashboard could benefit from more customizable filters, especially for tracking response trends across multiple deals.
What problems is the product solving and how is that benefiting you?
Before Steerlab, coordinating sales ops during RFP season was chaos documents were scattered everywhere and we were stuck doing endless manual edits. Now it auto-generates answers that are about 85% complete and includes confidence scores, so we can focus on closing deals instead of grunt work. Since switching, our quarterly win rate has improved noticeably.
AI Automation That Lets Us Respond to Nearly Every RFP Opportunity
What do you like best about the product?
We used to sit around a table and decide with RFPs were worth our time not because we didn't want the work, but because we simply didn't have the bandwidth to chase everything. That conversation doesn't happen anymore. we respond to nearly every opportunity that comes in now. The AI takes on the repetitive groundwork and the team puts its energy into the parts that actually require human thinking. That shift alone changed how we operate.
What do you dislike about the product?
Chrome extension coverage is good but not complete. A handful of portals still need you to switch over to the full web app, which adds a small but noticeable interruption to an otherwise smooth process.
What problems is the product solving and how is that benefiting you?
We knew we were leaving money on the table we just hadn't sat down to add it up properly. When we did, the number was uncomfortable. Six figures a year in opportunities we never even submitted for, not because we weren't qualified, but because we ran out of hours. That's not a losing problem, that's a capacity problem. Steerlab solved the capacity problem.
Steerlab’s Source-Backed Answers You Can Trust for Proposal Work
What do you like best about the product?
Steerlab does not try to impress you. It gives you answers with sources and if it does not have one it says so and stops. No extra information, no guesses that sound confident. For proposal work. Where a wrong answer does not just look bad it can cost you the bid. That kind of approach is exactly what you need from an AI tool.
What do you dislike about the product?
Right now, there’s no way to export responses into a presentation. After a bid, every summary deck still has to be created from scratch, which feels like an unnecessary extra step when all of that content is already in the platform.
What problems is the product solving and how is that benefiting you?
We tried AI tools that could write well, but they were often wrong. They sounded polished and were easy to read, yet they were completely untrustworthy. We had to check for mistakes before sending anything, and that quickly became its own task. At that point, we started questioning what the tool was really saving us. We didn’t need something that could write like a journalist; we needed something we could rely on. Steerlab understood this and built for it.
One Shared View That Keeps Our Team Aligned and Version-Safe
What do you like best about the product?
Assigning sections, tracking who’s done what, leaving feedback, and signing off on answers it all lives in the same place. The days of attaching Word docs to emails and crossing your fingers that nobody saves over the wrong version are completely behind us. Now the whole team works from one shared view, and everyone always knows exactly where things stand.
What do you dislike about the product?
Slide generation isn’t quite there yet. After a submission, we usually put together a briefing deck for internal stakeholders, and for now that’s still a manual task. Given how much structured content already exists inside Steerlab by that point, an export-to-slides feature would feel like a natural and genuinely useful addition.
What problems is the product solving and how is that benefiting you?
Anyone who’s managed proposals on a shared drive knows the feeling: you open the file and immediately wonder whether you’re even looking at the right version. We’d have two or three people working in the same document, and inevitably someone’s edits would disappear—or worse, quietly overwrite someone else’s. Hours of careful writing, just gone. After it happened enough times, we stopped being surprised and started building extra time into the schedule to account for the chaos. That’s not a workflow; that’s damage control. Steerlab put an end to it: one place, one version, and no more archaeology to figure out what the final answer actually was.
Clean Interface and Frictionless Onboarding That Saves Real Hours
What do you like best about the product?
I’ve used enough proposal tools to know that a clean interface is never a given. With Steerlab, everything is simply where you’d expect it to be—no wandering through settings, and no decoding terminology that only makes sense to whoever built the tool. We had someone new join mid-bid recently, and they were contributing the same day without anyone having to sit with them. No guide, no walkthrough, nothing.
When you’re managing deadlines and coordinating a full team, that kind of frictionless onboarding isn’t just a nice-to-have; it genuinely saves you hours. It’s also one of those benefits you don’t fully appreciate until you’ve dealt with the alternative.
When you’re managing deadlines and coordinating a full team, that kind of frictionless onboarding isn’t just a nice-to-have; it genuinely saves you hours. It’s also one of those benefits you don’t fully appreciate until you’ve dealt with the alternative.
What do you dislike about the product?
The Chrome extension works well across most portals, but there’s one regional platform we use that still isn’t supported. It’s not a dealbreaker—the team has confirmed it’s on the roadmap—but for now it does mean the occasional manual workaround in the meantime.
What problems is the product solving and how is that benefiting you?
Our previous tool was technically capable, but in practice it was miserable to use. The interface fought you at every step; people avoided it not because they didn’t want to use it, but because simply opening it made even basic tasks feel unnecessarily difficult. As a result, they drifted back to doing things manually, which defeated the whole point. When software is harder than the work it’s supposed to simplify, adoption doesn’t fail loudly—it just fades away. Steerlab fixed that by being straightforward and easy to work with.
Steerlab’s Excel Support Handled Our Messy Files Flawlessly
What do you like best about the product?
Excel support was genuinely the deciding factor for us. We had around 500 question files with the kind of formatting that makes most tools give up merged cells, nested tabs, and inconsistent structures. Every other platform we tested either choked on them or mangled the output. Steerlab handled them without complaint and came out the other side with clean results. That alone justified the switch for us.
What do you dislike about the product?
Slack’s approval workflow exists, but right now it feels fairly surface-level. For simple, straightforward sign-offs it gets the job done, but anything with more nuance still ends up pulling me back into the main app. Adding more depth here would make a real difference and meaningfully cut down on the context switching.
What problems is the product solving and how is that benefiting you?
Vendor questionnaires used to be something our team genuinely dreaded. Not because of the questions themselves, but because of the state the files arrived in: bizarre layouts, broken formatting, and columns that made no logical sense. Getting them into a workable state often took longer than actually answering them. That cleanup burden is completely gone now. We can open the file and start working right away, which is how it always should have been.
Steerlab Supercharged Our RFP & Security Questionnaire Responses
What do you like best about the product?
We have been using Steerlab for about 6 months, and it has significantly improved our team handles RFPs and security questionnaires. The AI assisted response generation is very effective, especially when working with repetitive questions. It can generate a large portion of answer using existing content, which saves our team a lot of time
What do you dislike about the product?
While the AI is helpful, some responses still need manual review to ensure accuracy, especially in highly technical or customized sections. There’s a slight learning curve when you first set up the content library and workflows, but it gets easier to manage over time.
What problems is the product solving and how is that benefiting you?
Before using Steerlab, responding to RFPs and security questionnaires was time consuming and require a lot of manual effort. Now , we are able to complete responses much faster and with better consistency.
A Self-Maintaining Content Library That Keeps Answers Getting Better
What do you like best about the product?
Every approved answer feeds straight back into the content library automatically, and anything that’s gone stale gets flagged before it turns into a problem. Since we started, I haven’t had to touch the library manually even once, and yet the quality of the answers has only improved over time. It basically maintains itself, which might sound simple, but it’s genuinely rare.
What do you dislike about the product?
A handful of very specific word-formatting edge cases still need a light touch after export. It’s minor and doesn’t come up often, but it’s worth knowing. The latest release is apparently meant to address this, although I haven’t had the chance to verify it firsthand yet.
What problems is the product solving and how is that benefiting you?
Our answer library was always lagging behind. No one had the bandwidth to keep it up to date, so it slowly drifted, and proposals would go out with product descriptions that were a year out of date. We only realized how bad it had gotten when a client pointed it out. Steerlab closed that gap without adding any extra overhead. Now the library stays current on its own, and we no longer worry about which version of the truth we’re submitting.
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