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Scale Personalization without a Huge Engineering Lift
What do you like best about the product?
The segmentation capabilities are best-in-class. We can build hyper-specific audiences based on behavioral data and retarget them across channels seamlessly.
What do you dislike about the product?
The initial onboarding took longer than expected — the platform is powerful but has a learning curve. Dedicated onboarding support would make the ramp-up smoother.
What problems is the product solving and how is that benefiting you?
The onsite personalization features allowed us to tailor the shopping experience for each visitor segment whether they're browsing our classic leather Oxford line or our seasonal collections. Our conversion rates on hotic.com.tr improved significantly within the first quarter of implementation. The A/B testing suite is intuitive, and the AI-driven product recommendation engine feels like it genuinely understands our customers' preferences.
User-Friendly Platform, Support Experience Improving
What do you like best about the product?
tools and capability of the platform is relly user friendly
What do you dislike about the product?
customer support rep was disappointing earlier. now with the new rep the focus is on my org building value
What problems is the product solving and how is that benefiting you?
implementing personalization and AB testing framework for the company
Intuitive and easy-to-integrate tool that directly contributes to boosting CRM results
What do you like best about the product?
Usability is simple and easy, and the connection with data is also very smooth. The tool is quite adaptable: we can perform various integrations with external APIs in a simple way. The user tracking part is very good, as it allows for a 360-degree view of what the client receives in the tool, without complication. We have a lot of ease in using the WhatsApp channel. Finally, the drag and drop segmentation helps a lot in the day-to-day, and we don't need an extremely technical team to create new strategies.
What do you dislike about the product?
The Architect module is separate from the Single module, which impacts the reports, brings a different usability, and still keeps the banners in distinct areas. Furthermore, the Architect does not concentrate 100% of the channels and there are "drops" that end up preventing us from building a truly simple and fluid multichannel journey.
The App Templates module also does not cater to all channels; in practice, it ends up being useful almost exclusively for email. Meanwhile, dynamic segmentation has a limit on the number of criteria, which today makes some segmentations unfeasible.
Finally, other points that deserve attention are the absence of an absolute volume limiter for dispatches and the number of attributes that can be created, which can become limitations depending on the usage.
The App Templates module also does not cater to all channels; in practice, it ends up being useful almost exclusively for email. Meanwhile, dynamic segmentation has a limit on the number of criteria, which today makes some segmentations unfeasible.
Finally, other points that deserve attention are the absence of an absolute volume limiter for dispatches and the number of attributes that can be created, which can become limitations depending on the usage.
What problems is the product solving and how is that benefiting you?
The automation of communication workflows has been very helpful, reducing the team's hours spent on manual campaigns and freeing up time to invest in improving results and strategy. Additionally, the ease of connecting events in a simple way enables the creation of hyper-segmented journeys that have increased CRM results and meet the client's needs.
Seamless Multichannel Personalization and Insightful Analytics
What do you like best about the product?
I like that Insider One is a complete platform that allows me to work from data enrichment to campaign creation and gathering analytics and insights. I can orchestrate all the campaigns across different channels from a single platform instead of having separate products for different channels. I find it very useful that we can connect our data from all different sources into Insider's CDP, integrate the data, and create experiences on different channels like WhatsApp and SMS, while also creating marketing automation experiences with Architect. It’s handy to track the performance through individual dashboards and combined dashboards. The initial setup was very easy, and the team was super supportive through the process.
What do you dislike about the product?
We are waiting to see what more Insider One would be able to build in the AI Agents standpoint to make our lives easier and achieve a higher level of automation.
What problems is the product solving and how is that benefiting you?
I use Insider One for personalizing experiences across multiple channels. It helps us increase form completion, reduce abandonment, re-engage users, and drive upsells. It's a complete platform, from data enrichment to campaign orchestration and analytics, all in one place.
Intuitive and practical platform for everyday use
What do you like best about the product?
I like it for being an intuitive and practical platform
What do you dislike about the product?
I don't like that in usage analytics the MTU consumption per day doesn't appear, only the consolidated.
What problems is the product solving and how is that benefiting you?
Increase in revenue
Dynamic and easy-to-learn platform, perfect for everyday use.
What do you like best about the product?
I like the platform because it is dynamic and easy to learn, which greatly facilitates its use on a daily basis.
What do you dislike about the product?
As a point of improvement, sometimes there is a certain delay in sending out messages, mainly due to segmentations, although the system returns to normal quickly.
What problems is the product solving and how is that benefiting you?
Attention to the adjustments that were requested and necessary support
Many resources, well organized, and with excellent customer support
What do you like best about the product?
The number of resources, the organization, and customer support.
What do you dislike about the product?
I find it a bit complex to use some of the tools.
What problems is the product solving and how is that benefiting you?
Insider has been helping me with Marketing campaigns (SMS, WhatsApp, Web Template, Web Push, Email, etc.) and in enriching the database, and everything has been working very well.
Outstanding 1-on-1 Support That Ensures Tests Run Smoothly
What do you like best about the product?
I love the support team. They really work 1-on-1 to help ensure all tests are correctly set up and running. Its super helpful as someone who isn't as familiar in the platform.
What do you dislike about the product?
Sometimes I feel like it can be hard to use. You really need to be an expert in order to ensure some tests are going to work the way you had in mind. Could lead to some longer troubleshooting.
What problems is the product solving and how is that benefiting you?
It helps us see what customers are interacting with on the site, and what’s working versus what isn’t.
Easy to use
What do you like best about the product?
The visual journey builder in Insider One makes it easy for our growth and CRM teams to design and adjust flows (e.g., onboarding, “first payment,” “first Sanal POS transaction,” bill‑pay activation, win‑back) without waiting for app releases or continuous dev time.
What do you dislike about the product?
Because Insider One is a broad and powerful platform, new colleagues need training to understand data models, events, and journey logic; it’s not a plug‑and‑play “send a newsletter” tool.
What problems is the product solving and how is that benefiting you?
We use Insider One as our main customer engagement and journey‑orchestration platform across the Money/Moneypay app, web, and email/push channels. Insider One is connected to key lifecycle events (app install, registration, KYC completion, first top‑up, first payment, card usage, MoneyPay Sanal POS and Link usage, inactivity) so we can automate onboarding, education, cross‑sell, and retention flows instead of relying on manual, campaign‑only work.
Easy to Use with Strong Communication
What do you like best about the product?
Easy to use and strong communication. Customer support is one of the best.
What do you dislike about the product?
The reporting system is complex for performing analysis.
What problems is the product solving and how is that benefiting you?
To present our products to website visitors by creating effective structures.
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