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Highly Efficient with Excellent Support
What do you like best about the product?
I appreciate Insider One's ease of use, with plenty of journey templates and website templates ready for all conversion objectives, making it much easier and faster to set things up. The support team stands out the most for me; they speak our language, are very responsive, and genuinely understand what they're doing, which is incredibly helpful for any customization I need. I also value the architect feature within Insider One, which supports omnichannel operations and uses AI to create and modify customer journeys, allowing for dynamic conditions and triggers based on customer behavior.
What do you dislike about the product?
I think if they can develop a platform for multibrands access within one panel, that would be great for companies like mine with a parent company that has multiple brands under it. Where all the teams can access one panel and run different campaigns for their brand. The pricing is a bit higher than the rest of the market.
What problems is the product solving and how is that benefiting you?
Insider One is easy to use, offering ready-to-use templates that cut down manual work time and supports cross-channel customer journeys. The support team is responsive and excellent for customizations, making our marketing efforts smoother.
Best-in-Class Push & In-App Messaging for Precise, Real-Time Personalization
What do you like best about the product?
At Akbank, we handle an enormous volume of mobile app users and maintaining meaningful, timely communication with each one is a real challenge. Insider has been the solution we were looking for. The push notification capabilities are best-in-class we can segment our audience with impressive precision, trigger behavior-based messages in real time, and personalize content at a level that was simply not possible with our previous tools.
The in-app messaging feature has also been a game changer. We use it to guide users through new product offerings, promote campaigns, and re-engage dormant users all without requiring an app update or dev team involvement. The visual campaign builder is intuitive and empowers our marketing team to move fast.
The in-app messaging feature has also been a game changer. We use it to guide users through new product offerings, promote campaigns, and re-engage dormant users all without requiring an app update or dev team involvement. The visual campaign builder is intuitive and empowers our marketing team to move fast.
What do you dislike about the product?
The platform has a learning curve, particularly around the more advanced segmentation and automation features. New team members need some ramp-up time before they can fully utilize everything Insider offers. A more structured in-platform onboarding guide would help. Also, certain reporting exports could be more customizable for our internal BI requirements — a minor but recurring inconvenience.
What problems is the product solving and how is that benefiting you?
We've significantly improved our push notification open rates and reduced app churn through timely, relevant in-app messaging. Insider has helped us move from a one-size-fits-all communication approach to a truly personalized mobile experience for our customers.
Efficient and Scalable Customer Engagement Platform
What do you like best about the product?
What I like best about Insider One is how it brings multiple customer engagement channels into a single, unified platform. It makes it easy to design, launch, and optimize campaigns across web, app, push, email, and SMS without needing separate tools.
The Architect feature is especially valuable. It allows us to build end-to-end customer journeys with a clear logic and automation structure, which saves a significant amount of time and reduces manual work.
Another strong point is the platform’s flexibility and speed. We can quickly test ideas, iterate on campaigns, and act on insights without heavy technical dependency, which is critical for a fast-moving marketing team.
The Architect feature is especially valuable. It allows us to build end-to-end customer journeys with a clear logic and automation structure, which saves a significant amount of time and reduces manual work.
Another strong point is the platform’s flexibility and speed. We can quickly test ideas, iterate on campaigns, and act on insights without heavy technical dependency, which is critical for a fast-moving marketing team.
What do you dislike about the product?
One area that could be improved is visibility around newly released features and updates within the platform. Sometimes it’s not very easy to stay up to date with what’s new or recently improved.
That said, our Account Manager has been very helpful in keeping us informed and guiding us through new capabilities, which really helps us make the most out of the platform.
That said, our Account Manager has been very helpful in keeping us informed and guiding us through new capabilities, which really helps us make the most out of the platform.
What problems is the product solving and how is that benefiting you?
Insider One solves the problem of managing fragmented customer engagement across multiple channels by bringing everything into a single, unified platform. Instead of handling web, mobile app, push, email, and SMS separately, we can manage all channels centrally and in a more integrated way.
This significantly improves our operational efficiency. Campaign setup, targeting, and optimization processes become faster and more streamlined. With Architect in particular, we can automate end-to-end customer journeys, which reduces manual workload and helps us deliver more consistent and personalized experiences.
As a result, we are able to act faster, improve customer experience, and scale our marketing efforts more effectively.
This significantly improves our operational efficiency. Campaign setup, targeting, and optimization processes become faster and more streamlined. With Architect in particular, we can automate end-to-end customer journeys, which reduces manual workload and helps us deliver more consistent and personalized experiences.
As a result, we are able to act faster, improve customer experience, and scale our marketing efforts more effectively.
Excellent tool with agile and helpful support
What do you like best about the product?
I think the tool is excellent! And the support is very quick and helpful.
What do you dislike about the product?
At the moment I have no negative comments
What problems is the product solving and how is that benefiting you?
We had a problem with our old CRM tool, Insider met all the expectations we needed.
Intuitive Interface and Journey Builder that Simplify Automation and Segmentation
What do you like best about the product?
The interface is very intuitive, especially the Journey Builder. It's easy to visualize and build complex automation flows without needing a huge IT team. Additionally, the unification of customer data into a single profile (CDP) helps to have a 360º view of the customers. Furthermore, the way to make segmentations is extremely simplified and intuitive.
What do you dislike about the product?
I feel that there is a delay in resolving specific technical issues. The account support (CSM) is excellent and very attentive, but the technical support flow for bugs or custom integrations is sometimes slow.
What problems is the product solving and how is that benefiting you?
Insider One is helping us automate complex journeys that were previously manual or disconnected. By centralizing various CRO tools (such as site personalization and A/B testing) into a single platform, we can act faster. The main benefit is the clear improvement in the conversion rate, as we now deliver much more relevant offers for each customer profile, reducing the waste of investment in media.
Real-Time Segmentation and Cross-Channel Journeys That Boost Repeat Bookings
What do you like best about the product?
The behavioral segmentation lets us differentiate between users browsing cultural tours, cruise packages, or last-minute flight deals — and serve each group a tailored experience in real time. Cross-channel journey orchestration across web, push, and email has meaningfully improved our repeat booking rates and campaign efficiency.
What do you dislike about the product?
Some pre-built templates are better suited for e-commerce than travel. More travel-specific journey templates — covering booking abandonment, trip reminders, and seasonal campaign flows — would accelerate our time-to-launch considerably.
What problems is the product solving and how is that benefiting you?
As one of Turkey’s most established travel agencies with over 600 interconnected sales points and a team of 3,500, we needed a platform capable of managing personalization at serious scale. Insider One has been exactly that — reliable, powerful, and built for high-volume operations.
Highly Responsive Support and a Product with Strong Potential
What do you like best about the product?
The support teams are highly responsive and helpful. The product has strong potential for further development, and we are able to achieve the desired outcomes in our actions.
What do you dislike about the product?
We are required to open a ticket when requesting assistance from the support team. Allowing requests to be submitted via email would help speed up the process. Other than that, there is nothing I am dissatisfied with.
What problems is the product solving and how is that benefiting you?
It provides an AI-powered chatbot service for employee support, as well as full setup, support, and development of written communication solutions required for customer engagement. By delivering added value in this area, I achieve efficiency in terms of both budget and satisfaction.
User-Friendly Platform with Effortless Automation Journey Creation
What do you like best about the product?
User friendly platform, ease of navigation throughout creating automation journeys.
What do you dislike about the product?
We’ve had a positive experience using Insider’s suite of products.
What problems is the product solving and how is that benefiting you?
It saves my time on doing customer segmentation, identifying their behavior, it simplifies doing cohorts test (A/B testing), the ease of doing customer journeys and analytics.
Great experience with the tool and support
What do you like best about the product?
Besides the ease of finding the elements, I believe that the possibility of campaign tests, pre-made templates, and previews
What do you dislike about the product?
I don't like how some metrics are calculated, for example: App Templates or Web Templates have some metrics like revenue, uplift, etc. that do not correspond to exact data but rather an estimate of how much was generated or impacted. In this sense, for many campaigns, it is necessary to cross internal data to know the real result of this.
In the company, we have many internal segmentations and sometimes we find it difficult to understand which page rule or segmentation is appropriate. In this case, it would be of great help if we had an AI agent within Insider that could help understand the segmentation base based on our prompt.
In the company, we have many internal segmentations and sometimes we find it difficult to understand which page rule or segmentation is appropriate. In this case, it would be of great help if we had an AI agent within Insider that could help understand the segmentation base based on our prompt.
What problems is the product solving and how is that benefiting you?
Almost everyone through support, some may take a few days, but overall it is quite satisfactory
Automated Audience Workflows and Smarter Event-Based Segmentation with Insider
What do you like best about the product?
With Insider, we’ve successfully automated our audience workflows and expanded our reach by building event-based segments. This has helped us stay much more aligned with actual user behavior. It is easy to use and their customer support team is exceptional, providing prompt and proactive assistance that has been instrumental in our success with the platform.
What do you dislike about the product?
The primary areas for improvement involve the In-App Carousel functionality and segmentation flexibility. Specifically, we found the carousels difficult to deploy with full tracking and functionality. Additionally, the time-frame limitations on segments are restrictive; having the ability to create segments based on an unlimited time range, rather than fixed windows, would be a significant upgrade.
What problems is the product solving and how is that benefiting you?
Insider one did solve the issue of data retention and extended it for us to have a better data visibility that will contribute in decision making
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