What do you like best about the product?

Inisder has been a tool that was offered, and while the beginning was difficult and it took us a long time to get started, we have no complaints about the tools provided; the campaigns are easy to create and track.

What do you dislike about the product?

The difficult oboarding and migration process, too much time lost.

What problems is the product solving and how is that benefiting you?

We are able to reach in a more personal way.

What do you like best about the product?

How helpful our account manager is - as I am new to browser notifications, the team have been able to guide us in a direction that is increasing our revenue YoY. The platform is easy to use and navigate.

What do you dislike about the product?

I have nothing I dislike about Insider - nothing

What problems is the product solving and how is that benefiting you?

increasing revenue on browser notifications, adding new automations to the flow, & helping us with our subscribers unsubbing

What do you like best about the product?

-Insider helps us to create unified messaging across email and SMS, which we felt was important for the successful campaign.
-We could target customers based on behavioural and demographic data.

What do you dislike about the product?

More advanced scheduling options would help in longer campaigns, but the current capabilities of the tool is sufficient for weekly sends.

What problems is the product solving and how is that benefiting you?

We used to run monthly campaigns promoting loan products and financial tools. Insider gave us the capability to segment our users based on eligibility and send cohesive SMS-Email journeys. This led to an increase in CTR and loan applications.

What do you like best about the product?

-We used WebSuite and customized pop-up campaigns to recommend the car prospects are looking for.
-Really liked their reporting feature; we were able to export campaign performance for 6 months in just 2 mins.

What do you dislike about the product?

Training is a bit time-consuming but their platform is easy to understand so some parts of training can be avoided.

What problems is the product solving and how is that benefiting you?

We were not getting test drive form fills and struggling with conversions. Insider’s team collaborated and made us familiar with their platform. We launched relevant campaigns, analyzed outcomes, and started getting responses for test drives.

What do you like best about the product?

Robust scenario-based customer journeys with Architect enable deep personalization
Unified campaign management across web, email, and SMS drives consistent brand experience
Easy-to-use interface for segmenting audiences and setting up frequency-capped journeys
Fast recovery of abandoned carts and automated win-back for dormant customers
Highly responsive customer success team with deep industry expertise

What do you dislike about the product?

Occasionally, some advanced journey analytics take extra configuration time, but their support team is always ready to help optimize reporting. UI updates could be a bit more frequent to keep up with evolving needs—but roadmap transparency is improving.

What problems is the product solving and how is that benefiting you?

With Insider, we’ve automated recovery of high-value abandoned carts and enabled personalized messaging that increases conversion rates by over 10% in our core European markets. Targeted omnichannel engagement has helped us win back dormant customers, reactivate lapsed buyers, and boost customer lifetime value. Multi-country orchestration is now seamless, allowing us to run hyper-local campaigns at scale—from email and SMS to AI-powered website journeys—without overwhelming our team or over-communicating to customers.

What do you like best about the product?

By combining behavior-based targeting with predictive segmentation, we’ve transformed how customers interact with our website. Eureka enables us to interpret intent more accurately and surface the right results, making every search more meaningful.

What do you dislike about the product?

The detailed dashboard provides multiple sub-reports, giving us valuable insights to refine our strategies

What problems is the product solving and how is that benefiting you?

Our objective was to optimize conversion, retention, and customer satisfaction across web and mobile. We wanted to create a seamless, personalized luxury shopping journey. Insider helped us achieve these goals with Smart Recommender and AI-powered automation, enabling us to engage each customer according to their unique needs, behaviors, and preferences across the entire journey

What do you like best about the product?

We’ve most recently started utilizing the power of Insider’s Architect product to streamline customer engagement. This has significantly improved lead generation, and this has enhanced lead conversion rates (Leads generated).

What do you dislike about the product?

We weren’t confident about the app's capabilities initially, and that meant we didn’t get started with it right away, along with the other channels. That’s something we plan to explore in the future.

What problems is the product solving and how is that benefiting you?

Better lead generation & qualification
Increased conversions
Data-driven Insights

What do you like best about the product?

What truly stands out about Insider is how seamlessly it supports our customer engagement goals at scale across multiple channels. With Insider’s advanced segmentation, we can precisely target customers based on behaviors like checkout abandonment, leading to highly personalized journeys.
Ease of campaign setup through Web Suite, App Suite, WhatsApp, and Email allows us to launch campaigns quickly without heavy operational overhead.
Recommendation engine plays a pivotal role in product discovery, ensuring that customers are presented with relevant fashion choices.

The Architect module has been a game-changer for lifecycle marketing, helping us build tailored journeys that drive repeat purchases and strengthen our loyalty program.
Insider’s analytics and metric tracking are reliable and give us confidence that our strategies are backed by solid data.
Their support team is highly responsive, proactively helping us test new strategies and also pushing product feedback to the right stakeholders.

What do you dislike about the product?

While Insider meets most of our expectations, some features for specific products, particularly for optimization at scale, could be further fine-tuned. The positive aspect is that Insider’s team actively listens, takes this feedback back to the product team, and frequently introduces updates aligned with customer needs.

What problems is the product solving and how is that benefiting you?

1-Insider has addressed a variety of challenges tied to customer engagement, retention, and segmentation in the fashion retail space:
2-Improved engagement on both app and web through personalized recommendations and coupon optimization.
3-Life cycle personalization through Architect has helped nurture users beyond the initial purchase.
4-Targeted replenishment campaigns now convert users more effectively, fueling repeat sales.
5-Checkout abandonment campaigns have been particularly impactful, driving 30,000+ conversions with a 4%+ conversion rate — a significant revenue driver for us.
6-Stronger segmentation capabilities allow us to refine our loyalty program and elevate customer retention across channels.

What do you like best about the product?

What stands out most about Insider One is how effortlessly it enables us to run A/B tests across our website and measure the impact of each scenario in real time. The platform’s ability to integrate with email, SMS, and WhatsApp has completely elevated the way we communicate with customers, helping us deliver timely, relevant messages. The Journey connectors are intuitive, allowing us to automate campaigns and respond to user behavior without manual effort. On top of that, Insider One’s unified data view offers deep insights that help us personalize user experiences effectively. The support team has also been excellent; proactive in guiding us through optimization and ensuring our campaigns consistently perform well.

What do you dislike about the product?

We noticed some delay in the activation of certain scenarios, but once configured, performance and results have been consistent and impressive.

What problems is the product solving and how is that benefiting you?

Insider One helps us tackle major digital optimization challenges. We now A/B test various onsite scenarios to enhance user experience and identify the most effective design elements. The platform also supports our retention strategy by enabling cart and browse abandonment campaigns across multiple messaging channels. With website, email, SMS, and WhatsApp tools working in sync, we can deliver cohesive, personalized messaging that drives conversions and engagement.

What do you like best about the product?

Conceptual flexibility when implementations align: When CSS selectors are consistent, the platform can support inline campaigns across multiple domains—as was demonstrated to us—suggesting solid potential for multi-site personalization once foundations are correct.

Panel logic makes sense in principle: The idea of using panels to group domains with shared templates/div structures is logical for scaling in-line campaigns and system rules—if the upfront scoping is done well.

Recent engagement from a technical lead: In the past week, we’ve seen a more structured recap of open items (panels/domains, dynamic URLs, Tealium data layer approach, user attributes schema) and a willingness to investigate workarounds (e.g., conditional logic for partner_id, alternative approaches to placements).

User data model work is underway: Finalizing a user attributes schema should help unlock testing and expand use cases once the core integration issues are resolved.

What do you dislike about the product?

Onboarding delays and missed commitments:
We submitted the initial integration on January 31 with a stated 2–4 week timeline for System Rules.
Months later, it was still pending.

Last-minute cancellations impacting our team:
Onboarding and training sessions have been repeatedly pushed at the last minute, making it extremely difficult to reassemble the right cross-functional group on short notice. These disruptions have materially hindered progress and contributed to our missed early-April migration target from our other Personalization tool.

Lack of clarity on core implementation topics:
No one at Insider was able to give us a definitive plan for how to use panels for domain groupings given our hybrid site structures, nor a clear approach for embedding a single inline banner in multiple areas at the same time across same or similar sites.

Design Studio limitations and productivity friction:
The inability to create custom HTML/CSS/JS templates from scratch, the absence of an “undo” capability, and uncertainty around dynamic URLs have slowed design and iteration. This creates rework and makes it harder for an experienced team to move quickly.

Technical implementation gaps and rework loops:
We’ve encountered script issues during our first campaign usage and are still waiting on conditional logic updates (e.g., based on partner_id) and multi-domain support that doesn’t require a unique campaign/URL per domain.
We’ve also had to revisit prior discussions due to limited awareness of platform capabilities, which is both inefficient and frustrating.

Data layer and events uncertainty:
Native Tealium data layer support is not on the roadmap, and while a custom solution was being explored, this should have been a known issue and clearly communicated constraint at the outset.

Communication, task ownership, and accountability: We’ve felt heavily neglected in onboarding and support.
Too often, our account team has functioned as non-technical intermediaries rather than problem-solvers, leading to bottlenecks, unclear ownership, and slow handoffs.

Platform fit concerns for our scale/complexity:
Based on our deep-dive, we now know the platform cannot meet our requirements without substantial iteration and updates.
Instead of upgrading our current capabilities with Insider, we’d be regressing.

In conclusion, our current website personalization tool dances circles around Insider and costs 85% less.

What problems is the product solving and how is that benefiting you?

Currently, Insider is not effectively solving the problems we expected it to address. Our goal was to leverage Insider for advanced personalization, multi-domain campaign management, and streamlined integration with our existing data layer (Tealium). Unfortunately, due to persistent onboarding delays, lack of technical clarity, and platform limitations, we have not realized these benefits.

Instead of accelerating our personalization strategy, the migration has stalled. Key issues—such as incomplete system rules, uncertainty around panels and domain groupings, and design studio restrictions—have prevented us from launching campaigns at scale.

In short, the intended benefits—improved efficiency, richer personalization, and faster time-to-market—remain unrealized. At this stage, Insider has introduced more friction than value for our team.