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We improved our ROI by 53X using Insider’s cart recovery and product discovery tools
What do you like best about the product?
There are so many things we love about using Insider, so it’s difficult to find the best thing. The support team at Insider is amazing - it feels like we are working with our own internal marketing team and not a customer support team from a different company. The account managers are experienced and bring great insights across products and marketing strategies in different regions. We are able to get clear insights from their reporting dashboard and understand our ROI from using Insider. The technology is very flexible and easy to use and meets all our requirements — the implementation is fast, easy and campaign management is a breeze. When Insider commits to a timeline they stick to it and we have achieved the fastest ROI with Insider. Using their product discovery tool and cart abandonment recovery notifications we improved our ROI by 53X.
What do you dislike about the product?
To date, I haven’t found anything to dislike. There have been some hiccups and glitches, but they have been immediately resolved by the team at Insider, so we are very happy.
What problems is the product solving and how is that benefiting you?
During the initial phase of testing Insider we only had owned channels and it was difficult to segment our users and automate our marketing efforts - which is why we decided to try Insider. We wanted to focus on online channels and improve our customer experience to create the best possible personalization scenarios. We have a lot of traffic but because we are unable to segment our users, we were not able to identify them and convert them through individualized experiences. With both an online and offline mode of operation, we wanted our customers to experience the same kind of experience online as they would get from one of our offline retail store. Insider made all of this possible. We have improved our engagement rate, our sign-up rates are higher and new user acquisition has significantly increased. Like I said earlier - our ROI after using Insider is 53X.
Recommending houses and apartments smarter led to 11.6% CRU
What do you like best about the product?
As the leading realty agent in the country, we are proud to have over 132K listings on our site. Insider’s smart recommendation engine is able to deliver most relevant housing information to our visitors based on the predicted behaviour. This completely changed the game for us. By delivering the most relevant listing to our visitors, shortened the product discovery process and successfully made our visitor stay longer and look at more options. After one year of cooperation, we have an 77.5% uplift in page views and 87.5% uplift in visit duration.
What do you dislike about the product?
A localized panel would be really helpful.
What problems is the product solving and how is that benefiting you?
Sending the most attractive information to the right person is the key to online businesses. After testing out Insider’s segmentation, we were amazed by the result. They are staying longer on our site, looking at more listings and viewing more housing. We are also getting more house inspection bookings coming from our site - a CRU of 11.6% after one year of investment couldn't make us happier. We are looking forward to building our next journey with Insider!
Highly supportive team to assist with growth
What do you like best about the product?
Great with assisting product discovery for our business
What do you dislike about the product?
There is nothing material to note. Relatively hands on
What problems is the product solving and how is that benefiting you?
Conversion rate uplift & product discovery
Ingenious features for an interactive app experience
What do you like best about the product?
Insider has been a great tool for our mobile app launch, and the team at Insider has also been great to work with. The software has a very simple, easy to use and easy to understand interface. The app push and in-app messaging have been great features for our business, allowing us to connect with our customers and build relationships by providing them an experience that makes them feel genuinely cared for.
What do you dislike about the product?
There have been a few instances where the tool has been unstable and crashes unexpectedly. However, since the team is available for support almost at all times, we have been able to resolve and navigate the issue without much frustration.
What problems is the product solving and how is that benefiting you?
We were looking for a means to constantly be in touch with our customers and keep them engaged with us even between consultations or visits. We needed a way to keep showing them relevant information that they will find useful. We signed up for Insider’s Mobile App for this and we have been delighted with the results we have achieved since then.
Recommendations to others considering the product:
Insider is a great platform to have on your marketing kit. It is brilliant to work with because it’s easy to use, and it also provides delightful experiences for the users you’d target.
Insider delivers great ROI in a smooth, seamless interface
What do you like best about the product?
We signed up for Insider’s two big baddies - the Conversion Suite & the Smart Recommender. These two are so powerful and have remarkably improved our ROI since their deployment. We can easily say that Insider’s products are some of the most effective ones out there. Their technology is brilliant with predictions that are bound to surprise you with their accuracy. We also love the competent team that has been available for us throughout our experience with Insider, helping us with our doubts and coming up with new ideas and suggestions frequently to maximize our ROI from using Insider.
What do you dislike about the product?
It’s quite difficult to think of something we dislike about Insider. There have been a few minor hang-ups in the platform now and then, but those have been quickly fixed.
What problems is the product solving and how is that benefiting you?
We wanted a platform to help us facilitate better product discovery while also contributing to a growth in conversion rates. Insider has been the best for both of these needs of ours.
Recommendations to others considering the product:
Insider is one platform that brings in myriad capabilities that all marketers will be delighted by. We would happily recommend this if you’re looking for the best cross-channel marketing platform available.
We received 4x more credit card applications with Insider
What do you like best about the product?
Insider has been phenomenal for us at ING Bank, giving us a remarkable 4x increase in credit card applications. The conversion suite works so well and so smoothly, sometimes it feels like magic. We are able to predict user behavior and then customize their journeys accordingly for maximum effectiveness, and to nudge them towards desired goals. We love that we can work on everything from a simple action on a landing page to an app download, all from one place, effortlessly.
What do you dislike about the product?
There is scope for improving the reports. There’s nothing that we dislike, otherwise.
What problems is the product solving and how is that benefiting you?
Personalization is an integral part of the banking experience, and Insider has allowed us to deploy true personalization across the entire customer journey. This has proven successful for us and we are keen on sustained long-term progress with Insider.
Recommendations to others considering the product:
Insider is a very capable, proficient platform for all businesses that have a digital arm that they have marketing plans for. The product is supported by stellar customer service that leaves no room for doubts or complaints. On the whole, Insider is a great investment for a successful digital marketing strategy.
Delivers the basics yet allows you to scale when you are ready.
What do you like best about the product?
Great platform for the cost and ROI given the simplicity in setting up campaigns, it is just up to the human resource to scale the campaigns.
What do you dislike about the product?
Pop-ups can be annoying.
Experiences do not typically correlate with a site's UX. Insider (like many platforms) works independently from other front end tech.
Experiences do not typically correlate with a site's UX. Insider (like many platforms) works independently from other front end tech.
What problems is the product solving and how is that benefiting you?
Incremental revenue opportunities through browse and basket abandonment.
Insider makes life easier with pre-made templates and powerful Mobile & Web suite feature
What do you like best about the product?
Insider has truly made our marketing team’s job (and their lives) a lot more pleasurable and easier. There are a plethora of ready-to-use templates which are very convenient and effortless to use and implement. We have been able to create a number of promotional campaigns on the go with these versatile templates that are available for almost all scenarios that we could think of. We also really like their A/B testing capabilities with which we have been able to increase our conversion rates by 58%, which is quite impressive. The web push suite has helped us generate high traffic, and is consistently one of our top 10 sources for generating sessions.
What do you dislike about the product?
We haven’t had an issue with anything on the platform so far, and are pleasantly surprised ourselves
What problems is the product solving and how is that benefiting you?
We wanted to implement campaigns fast, and without any hassle that would have to involve our IT team. We wanted to decrease our dependence on them so that we can spend our time on creative matters instead of technical ones. Insider has made this possible far beyond our expectations. Now, both our marketing team & IT team are happy! The platform is very simple and easy to use, generating great revenues for us. We have also received splendid support from the team at Insider throughout our journey with them.
Great customer experience, amazing product
What do you like best about the product?
The team at Insider has been brilliant at communicating with us. The product, itself, is so good that it leaves no room for complaints or worries. It has consistently delivered good ROI & traffic for us and we couldn’t be happier with our choice to invest in Insider’s products.
What do you dislike about the product?
Nothing, specifically. We have had a rather smooth experience overall.
What problems is the product solving and how is that benefiting you?
We mainly wanted to increase our mobile app usage and engage with people on the go. Insider’s Mobile App has helped us make our app experience more enjoyable for our customers, helping us improve traffic and customer engagement.
Recommendations to others considering the product:
The suite of products offered by Insider is strong, efficient, and highly potent in delivering results. The only recommendation would be to take the time to understand the nuances of each product in correlation with your requirements and pick what’s best for your business. The Insider team also does a great job in assisting with this.
Scaled our personalized customer experiences with Insider’s Web Suite
What do you like best about the product?
As a business, we understand that each customer is unique. With Insider’s Web Suite we were able to capture the attention of our target audience with personalised bite-sized content that appeals to them. Their deep segmentation capabilities and ready-to-use templates helped us get the right customer eyeballs for the right product.
What do you dislike about the product?
Their current templates save us a lot of time, it would be great if they could keep adding new templates frequently.
What problems is the product solving and how is that benefiting you?
We had a mountain of customer data but we really didn’t know what to do with it. Insider’s Customer Data Platform (CDP) helped us consolidate all the data from different channels and bring it into meaningful insights from where we could segment audiences better to build personalised campaigns.
Insider helped us segment its basis into various parameters such as buying frequency, time-zone, country, past user behavior etc. Once we had all the data systematically segmented we were able to
think through and design highly personalized, easy to read and digest stories that helped us get more sales.
Insider helped us segment its basis into various parameters such as buying frequency, time-zone, country, past user behavior etc. Once we had all the data systematically segmented we were able to
think through and design highly personalized, easy to read and digest stories that helped us get more sales.
Recommendations to others considering the product:
Insider’s tools are very effective in increasing engagement and conversion rates in mobile. We would recommend their Mobile Web Solution to everyone.
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