Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Made for Marketers by Marketers
What do you like best about the product?
HubSpot is intelligent and easy to use. It makes sense. It's a platform build by marketers for marketers and is extremely intuitive. Building landing pages, emails, campaigns, and managing list is something I've been able to teach co-op students to use very quickly. The dashboards are easy to build and understand.
What do you dislike about the product?
The social media platform I feel could use some work. I still use other platforms for social scheduling and posting because I feel HubSpot lacks the robust tools and analytics of other platforms that also incorporate opportunities for social growth through employee advocacy features.
What problems is the product solving and how is that benefiting you?
We didn’t have data to analyze for our campaigns and we are now very diligent in using HubSpot and integrating it into our CRM for lead tracking. It’s really helped unite our sales and marketing teams through workflow and transparency. Every campaign is built and tracked in HubSpot and see the results of our efforts has been one of the greatest benefits.
Recommendations to others considering the product:
It’s a really great platform you can grow into but I would recommend integrating another social media and employee advocacy platform.
Amazing Support
What do you like best about the product?
The support I have received from various forms (client success teams, live chat, and knowledgebase articles) is second to none. If you have a question, you'll be able to figure it out pretty quickly and easily.
What do you dislike about the product?
The HubSpot Acadamy videos tend to teach you more about how to do their style of marketing and don't focus enough on the technical details of using their system.
What problems is the product solving and how is that benefiting you?
ROI tracking of digital ads, email marketing, and lead nurturing.
Recommendations to others considering the product:
Buying a marketing automation product often comes down to the pricing structure (number of seats, contacts, emails, etc) so make sure you know how many of each you need before you buy. HubSpot works great for our needs, but I'm not sure if it would work well for an agency that needs to keep different clients' data separate. In short, make sure you know exactly what you need today, and what you'll a year from now.
Awesome Marketing and Sales Software, and CRM
What do you like best about the product?
I love that everything is in the same place, integrated. As a big size company, we can find all the information we need in the software, we just need to implement some stuff and it's ready. Also, HubSpot it's always working to improve the software.
Community: there is a big community who can help you anytime across different channels.
One of the coolest benefits is that you have an Academy including in the software price, so you can continue preparing your marketing, sales, and service team.
Community: there is a big community who can help you anytime across different channels.
One of the coolest benefits is that you have an Academy including in the software price, so you can continue preparing your marketing, sales, and service team.
What do you dislike about the product?
They need some improvements working with teams and with the bot automation. But we can connect other tools like ManyChat.
When you implement this software you need to make some changes in your team because the roles are important to have a better experience using all the tools.
When you implement this software you need to make some changes in your team because the roles are important to have a better experience using all the tools.
What problems is the product solving and how is that benefiting you?
Integration. I think it's the best benefit. Integrate everything and have all the data in the same place, also, we can connect much other software to improve our strategy.
Recommendations to others considering the product:
HubSpot has many versions of prices and you can start using the free version and figure it out if it fit with your company needs.
Hubspot Ads - Analytics all in one place
What do you like best about the product?
The Hubspot Ads feature is a great tool to connect your PPC or social advertising efforts with your HS CRM to gain analytics you can attribute to true ROI for your advertising efforts. You can not only see your ad performance, but you can also see the conversions and contacts attributed to them and their life cycles. It makes it easy to know what's working and what's not, and create reports to share with your team.
What do you dislike about the product?
The only downside to Hubspot Ads is I still have to log into a separate application for ad management, but that's just the nature of the beast since Hubspot doesn't own the ads...the other applications do.
What problems is the product solving and how is that benefiting you?
Hubspot ads is helping to solve the problem of figuring out the ROI on our PPC advertising lead conversions. It has helped us better understand our prospects' needs, how they want to be marketed to, and how we can better convert them from prospect to customer.
Recommendations to others considering the product:
I recommend you giving Hubspot a try. Not only does it provide tools to make marketing easy, but Hubspot's service and support team are a dedicated group who will make sure your experience exceeds your expectations.
Great tool for up-leveling our start-up's Marketing and Sales funnel
What do you like best about the product?
As the Content Lead at my organization, I find using Hubspot to craft, get approvals and queue up my social content to be very useful. I'm also really enjoying the Social Listening feature to track branded keywords, competitor keywords, and keywords pertaining to track industry events and happenings.
The workflows and contact segmentation are really exciting as well - being able to create trigger-based communications to our contact lists so we can better push them along our sales funnel.
The workflows and contact segmentation are really exciting as well - being able to create trigger-based communications to our contact lists so we can better push them along our sales funnel.
What do you dislike about the product?
The Marketing Project Management + Planning tools are lacking in functionality - would love the option for dependencies, a Gantt chart and recurring tasks.
Also- would love more sophisticated reporting for Social Media Marketing, and the option to post to a larger selection of social channels.
Also- would love more sophisticated reporting for Social Media Marketing, and the option to post to a larger selection of social channels.
What problems is the product solving and how is that benefiting you?
As we are a company in the scale-up phase, Hubspot has helped us to work more efficiently as a team as well as centralize and segment contacts in a sophisticated way so we can work cross-functionally between Sales + Marketing, and better build our Sales funnel.
We're also in the midst of setting up workflows for email automation, lead captures and landing pages, which we're very excited about!
We're also in the midst of setting up workflows for email automation, lead captures and landing pages, which we're very excited about!
Recommendations to others considering the product:
Do the research to find out what your company's + team's needs are, request a demo and look into available integrations - to see if any of your current tools integrate with Hubspot.
Their customer service is great - take advantage!
Their customer service is great - take advantage!
E-commerce Worst Nightmare.
What do you like best about the product?
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What do you dislike about the product?
Their customer support during our on-boarding phase was horrible. On the day of one of our routine on-boarding calls HubSpot had a system wide crash, we understand these things happen and assumed we'd get an update during our scheduled call. Conversely, our on-boarding rep emailed an employee, not the manager, that our scheduled call was going to be rescheduled due to not all of our team being able to make the call -- which was news to us. This happened 15-min. before that scheduled call.
I'll rephrase that for the purpose of it sinking in.
The assigned on-boarding rep. for a paid-in-full ~$100k/yr client reached out 15-minutes prior to a weekly scheduled call via email, to a non-critical team member intentionally, to reschedule a recurring weekly call. In the middle of a day where HubSpot's platform appeared to be experiencing a system wide crash. The justification for the reschedule? That another one of our team members “had not accepted the email invitation for that call.” There was no acknowledgement, update, or mention of what was going on with their platform, let alone when we'd find out.
My dog has more accountability after getting into the trash than HubSpot.
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"We integrate with that!" - HubSpot
"Unfortunately, at this time we don't." - That
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There is nothing intuitive or straightforward with their platform. We were sold on the fact that it was A: geared for B2C ecomm. and B: that we'd be up-and-running in "no-time". A: No, no it isn't. Build a functional "Welcome Series" automation from scratch sans a PHD in HubSpot's Knowledge Center in under 30 minutes and you can tell me I'm wrong. B: It's 2019, "no-time" quite literally means "no-time", not 6-months.
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By rushing us through the sales processes, once they closed they very clearly did not care (see anything above). They front load their excitement, willingness to help, flexibility and just plain professionalism during and after the sale. *This CANNOT be stressed enough*
I'll rephrase that for the purpose of it sinking in.
The assigned on-boarding rep. for a paid-in-full ~$100k/yr client reached out 15-minutes prior to a weekly scheduled call via email, to a non-critical team member intentionally, to reschedule a recurring weekly call. In the middle of a day where HubSpot's platform appeared to be experiencing a system wide crash. The justification for the reschedule? That another one of our team members “had not accepted the email invitation for that call.” There was no acknowledgement, update, or mention of what was going on with their platform, let alone when we'd find out.
My dog has more accountability after getting into the trash than HubSpot.
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"We integrate with that!" - HubSpot
"Unfortunately, at this time we don't." - That
-----
There is nothing intuitive or straightforward with their platform. We were sold on the fact that it was A: geared for B2C ecomm. and B: that we'd be up-and-running in "no-time". A: No, no it isn't. Build a functional "Welcome Series" automation from scratch sans a PHD in HubSpot's Knowledge Center in under 30 minutes and you can tell me I'm wrong. B: It's 2019, "no-time" quite literally means "no-time", not 6-months.
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By rushing us through the sales processes, once they closed they very clearly did not care (see anything above). They front load their excitement, willingness to help, flexibility and just plain professionalism during and after the sale. *This CANNOT be stressed enough*
What problems is the product solving and how is that benefiting you?
This is a perfect example of how HubSpot has created problems, verse solving any.
HubSpot Makes Life Easier.
What do you like best about the product?
The complete integration of sales, marketing, service, external tools (analytics, tag manager, WordPress, pixels, ad platforms) makes running our sales and marketing so much easier and dynamic. We understand the totality of the marketing and sales efforts and how connected we are (or are not) with our clients and prospects. Additionally, the use of workflows and sequences save thousands of hours. The more creative you get with how to use your content, the more you can develop your automation, the more time you have to continue to grow your business. It's pretty great.
What do you dislike about the product?
In the sales tool, you can add products, but I can not utilize those products as properties, within workflows, deals, etc. This would be HUGE to help us better automate, manage, and develop persona specific product workflows.
What problems is the product solving and how is that benefiting you?
Time-saving. Long-term, methodical but automated follow up that lands more deals. Integration of all systems through the tool to connect-the-dots and see the board better.
Recommendations to others considering the product:
I really appreciate how everything works together and you can see in a snapshot the full scope of the progress with a client/prospect.
The best experience!
What do you like best about the product?
Having an all-in-one tool is the best, say goodbye to headaches from using different platforms and generating reports for each one of them.
What do you dislike about the product?
I would like to see more certifications, although the ones available are not bad at all, the fact that a pro account is needed for a couple of them makes it difficult for beginners to acquire complete knowledge.
What problems is the product solving and how is that benefiting you?
Having every aspect of a campaign measurable and controllable within a tool has been the greatest benefit. The analytics tools are unique and the easy integration has helped to integrate technologies that were necessary in some projects.
Recommendations to others considering the product:
Definitely a tool that is constantly maintained and updated, it is a tool that should be on your radar of needs for agencies or marketing plans.
User Friendly Platform with Wide Range of Capabilities
What do you like best about the product?
Hubspot is easy to navigate. The in-depth customer data is incredible - website activity, email opens, social media activity. The support is great and our account manager is very attentive. The tech support is equally as helpful with technical questions.
What do you dislike about the product?
I primarily use Hubspot for marketing emails, and Hubspot does not focus on being a full-fledge email platform, so it's laking some basic functionality like certain A/B testing, ability to send emails at the individual customer's optimal time, and detailed reporting on best send days/times/subject lines.
What problems is the product solving and how is that benefiting you?
Through email, we are communicating events with contacts, building brand awareness, nurturing new contacts, keeping our company top of mind, and bringing back lost contacts.
Best platform for managing social media!
What do you like best about the product?
I love using Hubspot to scheduled my companies social media content. They may it so easy to share to multiple platforms at once. It's a huge timesaver and maximizes my time.
What do you dislike about the product?
The one thing I dislike about Hubspot is that limits the size of images that can be posted on Instagram. I also wish there was some way to track link clicks from Instagram Stories in the Hubspot Reports.
What problems is the product solving and how is that benefiting you?
It's a universal platform for our entire team. We all work on different areas in the platform, but have consistency with the software. It is also a great source to easily track analytics.
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