Marketing Hub Enterprise
HubSpotReviews from AWS customer
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HubSpot is an Amazing Marketing Coordinator!
What do you like best about the product?
HubSpot is an amazing tool for any business - it incorporates most of your marketing needs in one place, making it extremely easy to disseminate information across your various marketing channels. HubSpot is the email queen but we also use and love their social media publishing! HubSpot makes it so easy to create, schedule, and report on your social media activity. HubSpot's customer service goes above and beyond to help you when you have an issue or stuck and really go out of their way to find creative solutions to your unique business needs.
What do you dislike about the product?
One bad thing about working with a program that so many other customers love is it takes them a little longer to get to your requests for additional features. This is unfortunate when you have unique business needs that are not exactly met with the program as is but they have so many other functionalities that they can usually find you a workaround until they create a new solution.
What problems is the product solving and how is that benefiting you?
I am saving A LOT of time doing most of our marketing with one program. The benefits from this program are endless. It allows, and encourages, collaboration between your departments which has been huge for us! Our marketing, sales, and customer service team use HubSpot.
Recommendations to others considering the product:
If you can pay for it, it is well worth the money! It is trusted so you know that your emails and posts will be sent when you want them to and you can trust the metrics you receive.
Marketing Automation Made Simple & Effective
What do you like best about the product?
I was first drawn to HubSpot in 2015. Early in my marketing career without a ton of experience, HubSpot seemed to be the best fit for me from an ease of use standpoint as well as a way to turbocharge our marketing efforts with a more robust system such as HubSpot (we were using MailChimp previously). I love HubSpot because it's easy for any marketer to use, no matter your skill level (and it will improve your marketing skills with all it can do and all the great content around it). Additionally, the user interface plus their support makes it an amazing platform.
What do you dislike about the product?
Some features seem to be limited. I work very closely with the sales team and sometimes there are reports we can't create that we were able to in Microsoft Dynamics CRM.It does seem that they continue to improve on what can and can't be done. I also wish the Conversations/Chat functionality was more robust, but it seems they are adding to it.
What problems is the product solving and how is that benefiting you?
We didn't have much automated previously so there's so much we can do now with Workflows. I love the marketing analytics and how easy it is to gather them and make data-backed decisions. This has allowed us to be more efficient and qualify leads better.
Recommendations to others considering the product:
If you're new the marketing automation game or a vet, HubSpot makes your life easier. They are always listening to customer feedback, too, so if it doesn't do something you want it to now, chances are there's a workaround within the HubSpot Community and that it's on their product roadmap. From their support, attention to customers needs, consistent and knowledgable content & courses, and their annual conference, HubSpot is providing marketers exactly what they need to be successful.
Best way to track ROMI (Return on Marketing Investment)
What do you like best about the product?
I love how easily we can track customers and deals and improve our attribution analysis. Learning more from where the customers are coming from provides us with the insights we need to further develop our channels and improve the return on online advertising. We can also keep a track on successfull activities and perform quick tests to improve and optimize SEO. Most sales functionalities are also great. Our sales team had a great success with setting up and using sequences to target people they met on conferences.
What do you dislike about the product?
I would love to see more reports and improved dashboard capabilities. Sometimes is hard to keep a track on specifi data such as forecasts, win rates and also customizing with formulas is someting that could add value in the reporting capabilities.
What problems is the product solving and how is that benefiting you?
We are better tracking our customer journey and by understanding our customer we can better service them and more easily find new customers. Also we can keep a track on past conversations with client to understand exacly the situation where the customer is. As a merketer I get great insights from looking at the questions we get from customers both trough e-mail and online chat.
Recommendations to others considering the product:
Great functionalities in one single application
Huge HubSpot Fan!
What do you like best about the product?
Ease of use and how intuitive the platform is. Also, if there are times when a question should arise, the HubSpot Academy and Knowledge Base are amazing!
What do you dislike about the product?
Not much. The HubSpot team is phenomenal and whenever there has been something on my "wish list" HubSpot is already working on it and before I know it, it's an implemented feature.
What problems is the product solving and how is that benefiting you?
We have a very small marketing department and HubSpot has allowed us to expand our reach with the resources we have. Marketing loved it so much that we soon were utilizing HubSpot for sales and our service as well.
Recommendations to others considering the product:
Try it for yourself, you'll be happy you did!
Land Gorilla with Hubspot
What do you like best about the product?
Easy enough to customize the code base for landing pages and email templates. I make a lot of custom one-off templates for our marketing initiatives. The A/B testing is really simple and intuitive to use. Being able to test completely different templates against each other really helps hone in on the messaging and styles that your prospects engage with.
What do you dislike about the product?
Poor organization abilities within Files and Templates - Files. Need to have nested folders in there. The project manager lacks the ability to effectively filter and each for tasks. When a project is created, it does not list by whom or on what date,—same issue with the Tasks.
We would like to have ALL file housed in one place. Right now we split between the Marketing Files and Sales Documents. This creates a version control problem between teams and and extra step for us—I add to Marketing Files and another team member then ads to the Sales Documents.
We would like to have ALL file housed in one place. Right now we split between the Marketing Files and Sales Documents. This creates a version control problem between teams and and extra step for us—I add to Marketing Files and another team member then ads to the Sales Documents.
What problems is the product solving and how is that benefiting you?
We use a form right now for our careers page, thats been helpful. Customer support is typically really good! The Vidyard integration has really helped us out as well.
Recommendations to others considering the product:
Much easier to use than some of the bigger competitors out there and at a much more competitive price. Customizing your pages and emails is really easy with the WYSIWYG, and with a little knowledge of front end web development you can really tailor the experience you deliver to your prospects and current clients.
Solid Platform With Room For Improvements
What do you like best about the product?
The interface is very straightforward, user-friendly and it offers all the essentials to a great level of proficiency
What do you dislike about the product?
The email creator is limited in creativity and has difficulty being consistent. You can create your own emails from scratch using a building-block style creator to build your emails - or you can purchase a pre-made templates however both have some rather glaring flaws.
- The desktop email vs mobile email is drastically different if you create an email from scratch. Things will appear out of the structure, making it appear in one long line
- When sending a test email or even the final version - sometimes the email will change at random. The biggest culprit is font color being changed in random sections. I have random text be sent out in purple, light gray and blue despite never making these changes.
- The marketplace is absolutely useless, unfortunately. You cannot edit templates whatsoever and what you can alter ends up looking horrendous. Glad to not have paid for any templates, but you can see the negative reviews for those who did.
- The desktop email vs mobile email is drastically different if you create an email from scratch. Things will appear out of the structure, making it appear in one long line
- When sending a test email or even the final version - sometimes the email will change at random. The biggest culprit is font color being changed in random sections. I have random text be sent out in purple, light gray and blue despite never making these changes.
- The marketplace is absolutely useless, unfortunately. You cannot edit templates whatsoever and what you can alter ends up looking horrendous. Glad to not have paid for any templates, but you can see the negative reviews for those who did.
What problems is the product solving and how is that benefiting you?
The information feedback on emails is very helpful.
A great tool to consolidate management of social media
What do you like best about the product?
Once you have content to publish it makes it easy to go in and schedule a month's worth of posts. I do this when we have new blog posts and there's even a calendar view so you can see at a glance where you might be missing something. You can sort to show only a certain campaign, only a certain network, or which accounts on that network if you have multiple (as I do).
What do you dislike about the product?
Sometimes Hubspot will tell me I'm going to have an issue with a featured image on a post, but I've discovered that sometimes there is no actual image. I'm not sure if this is a Facebook issue or a Hubspot issue. It's also much better for posting than it is for monitoring when it comes to social media.
What problems is the product solving and how is that benefiting you?
We're posting more now than we ever have and we like the ability to see our results right inside of Hubspot. Our social accounts are another area that we're using to drive traffic to our website. We haven't been able to track a sale yet to a person from a social channel, but I think we'll get there. (We have a very long sales cycle.)
Optimizes Scheduling and Blog Posting
What do you like best about the product?
I like being able to post for every single one of my accounts in one place. It's very easy to post things crossplatform and on multiple accounts at a time. I primarily use it for scheduled tweets, and it makes it super easy to keep everything organized. In addition, when I post curated content, it adds in the author mention for me so I'm giving proper credit.
What do you dislike about the product?
I dislike that only one tweet can be scheduled at the same time or with the same content. It makes it clunky to have to go in to schedule the same blog to be tweeted at a different time.
What problems is the product solving and how is that benefiting you?
It puts our blog and our social accounts in one place so I can push content out to everywhere it needs to be quickly and effectively. I can schedule 20 posts in 20 minutes using Hubspot because it's all in one place and I just check the accounts and times I want to post.
Recommendations to others considering the product:
If you're thinking AT ALL about doing inbound marketing, you need to use Hubspot. It's the quickest, easiest, and most aesthetically pleasing way to do marketing automation.
HubSpot Ads Tool is the most convenient and easy to use tool out there
What do you like best about the product?
The best part about HubSpots Ad tools is the ease of use. From hooking up your accounts to tracking performance there is nothing like it. To be honest, I stopped using the Facebook and LinkedIn view and strictly use HubSpot to track campaign performance. My favorite feature is its ability to track contacts inside of your CRM. When we run targetted campaigns in different metro areas I always know where it came from. Love the tool.
What do you dislike about the product?
The one thing I wish HubSpot would add to their ads tool is better reporting. You can make lists to determine what contacts came from what campaign, but you can't pull that out of the backend or create reports based on 'ad interaction'. Other than that, solid tool.
What problems is the product solving and how is that benefiting you?
The problem the HubSpot Ad tool solves for me is the visibility into campaigns. Facebook or LinkedIn can tell you impressions, clicks etc. but it can't show you who actually converted which is a major benefit.
Social Limitations, but Great for the Majority of our Marketing Team
What do you like best about the product?
I think our marketing team as a whole thoroughly benefits from HubSpot. It's easy to collaborate on, track metrics, and it is reliable.
What do you dislike about the product?
I wish there were more social posting capabilities. For example, I can't post Facebook or Instagram stories, videos to Instagram, GIFs to Facebook, videos larger than a certain size, or videos to YouTube. Out content is video-heavy, and I find myself having to use social platforms more than HubSpot for posting.
What problems is the product solving and how is that benefiting you?
The campaign tool has helped me analyze the impact of organic social posts for our company. It has proven that organic posts with the right messaging can perform similarly to paid promotion.
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