Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Powerful Tool - Everything I need to Help Drive Performance
What do you like best about the product?
Hubspot is easy to maneuver and user friendly. It is a powerful machine that supports our B2B marketing team to help us drive more (and better) leads for our sales team (who also uses the Sales Hub). From creation and planning to analytics, this software supports every step of our marketing strategy.
What do you dislike about the product?
Due to the nature of technology, there are often changes/updates, which can be annoying when you get to know something and it changes, but in reality, necessary to keep it at the level it needs to be with our industry. So my dislike is more of a necessary frustration, but changes are never outrageous to where they can't be figured out. And Hubspot is great at training materials on everything - especially with a new rollout/update.
What problems is the product solving and how is that benefiting you?
Hubspot helps us track performance of our content, nurture leads, and review lead quality - all of which are vital to our B2B marketing program. It is powered by Ai assistance which enables our team to do more, faster, and more intuitively. All in one place.
Recommendations to others considering the product:
In my former employer, we implemented Hubspot with no help of an agency and we didn't do well. Now I work at an agency and I see the work that's done for clients, and I think if I had hired an agency at my former employer, we would have been more successful - at least in the first year or two.
User-friendly, all-in-one marketing platform
What do you like best about the product?
I like that you can execute social media, email marketing, and other campaigns all within the same platform. You can also easily create dashboards that display all the information you need to report upon.
What do you dislike about the product?
Sometimes creating landing pages can be a bit finicky.
What problems is the product solving and how is that benefiting you?
We are able to execute all our content marketing campaigns from directly within Hubspot. This allows our small team to scale quickly and accomplish more. I love that I can report upon the campaign level and determine which of our efforts are working and which aren't.
The best Marketing Platform I've ever used
What do you like best about the product?
The integration of CRM, Marketing, Sales and Service data allows for insight generations, activity automation and robust reporting.
What do you dislike about the product?
I give the platform a 10/10, but the mobile app is not nearly as robust as it could be.
What problems is the product solving and how is that benefiting you?
Working with a limited team, we are stretched beyond belief. HubSpot saves us time, whether it be by workflow automation or by the integrations we use with our other services.
Complete and intuitive platform
What do you like best about the product?
The dynamics and countless options and possibilities to do my job the best way. Workflows, Filters, Lists, etc ...
What do you dislike about the product?
You have to create a new mailing list to send an email to anyone who hasn't opened a previous email. This in regular format.
What problems is the product solving and how is that benefiting you?
Integration with our particular CRM. A facility that will greatly help us understand sales closing numbers and etc ...
Good, but functionalities are limited.
What do you like best about the product?
It's a good CRM for integration between different platforms, and also it has alot of cool features that I can use - simple and easy to understand.
What do you dislike about the product?
There are limitations to its analytics structure and also the live chat/chatbot feature. It's not done up really well and is lacking the freedom of customisation.
What problems is the product solving and how is that benefiting you?
Email marketing. Automation is really good and it streamlines our work rather than having to manually send the email out.
Recommendations to others considering the product:
Try exploring or going through the Hubspot academy first before embarking on Hubspot. It helps to explain why Hubspot is good and each use case is unique. Their customer service also really helps you out.
A tool I can use for all my Marketing
What do you like best about the product?
With Hubspot I get to send emails, make landing pages without the need of IT and work with automations in a very quick and usefull way. Also, I can add API's that help me with the automation of other tools in my company.
What do you dislike about the product?
The Workflow limit. We have a necesity of making a very big amount of automations with personalized information, which is why we need to make several Workflows to make sure the personalized informarion is arriving correctly. We tried to make less Workflows but the information got mixed up because the contacts entered the forms several times with different information and the automated emails ended up being all messy.
What problems is the product solving and how is that benefiting you?
Better tracking of the contact, the possibility for automation, better management of leads. Since we are using HS in our company, the amount and management of leads have improved, Now we have more leads, and get to qualify them better, working our automation, landing pages, and templates to work the contact into converting him into client. Our conversion rate has increased, and time management improve.
Recommendations to others considering the product:
It's a very good decision. It really helps you improve your business
Great tool- User friendly
What do you like best about the product?
Automation and customization with HubSpot is easy and intuitive. The academy helps you to learn not only the system but tactics for marketing, sales and customer service.
What do you dislike about the product?
Data is not so easy to get unless you spend a lot of time digging and "connecting the dots". The reporting tool is paid when it should be available to paying clients of Sales and Marketing Hubs at the very least.
What problems is the product solving and how is that benefiting you?
Automation of emails and data entering, allowing our teams to focus on what's most important.
Recommendations to others considering the product:
You may customize it but is worth looking at how the system works before creating internal processes.
Hubspot is an easy to use platform
What do you like best about the product?
Easy to set up and get going. Solid workflow logic. Pretty good CRM. Email template builder easy to use and set up. Easy to send and track emails. Customer support is excellent.
What do you dislike about the product?
Some of the timing and tracking features are not good enough. The report builder is also not quite flexible enough to really replace other reporting tools (like Excel and Tableau). Some of the most useful features are behind paywalls, so you need to upgrade your package to use them.
What problems is the product solving and how is that benefiting you?
Sending emails; moving contacts along our sales funnel; repository for customer information. We can track users from lead to opportunity to win/loss pretty easily.
Recommendations to others considering the product:
Easy to set up and use, but expensive to scale and not super customizable.
Flexibility is Key 🔑
What do you like best about the product?
Working closely with heads of marketing and sales, understanding their processes, helped understand the way they think and operate. HubSpot came in handy in the creation of workflows and sequences combining them with smart automated emails translating their needs into actual timed work horses for growth.
What do you dislike about the product?
Main concern is the lack of HubSpot account Database leveraging. (Maybe a query creator would be the solution)
What problems is the product solving and how is that benefiting you?
Lead conversion
Easy to use for the whole marketing team
What do you like best about the product?
Easy to work with contacts/companies/deals and add custom properties for segmentation.
The knowledgebase is excellent and so is customer support - through chat and call back
I've been developing custom templates and modules which makes the landing pages consistent and flexible.
The knowledgebase is excellent and so is customer support - through chat and call back
I've been developing custom templates and modules which makes the landing pages consistent and flexible.
What do you dislike about the product?
Integration with Salesforce is very good, but there are limitations on the properties you can sync.
Managing deletions between systems is manual
Managing deletions between systems is manual
What problems is the product solving and how is that benefiting you?
Response capture is simple, reporting is great and using workflows to automate processes and keep our information aligned
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