Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Best ESP I've Used
What do you like best about the product?
It's very intuitive to use and learn. And, it's way more than just an simple ESP. It is very robust and very approachable. They're updating it very frequently.
I've used lots of multi-channel marketing platforms before - Silverpop (now IBM Watson), Teradata, Aprimo, DMC (digital marketing center), Mapp. This is by far the best and easiest to use.
The customer service is pretty good. We have a recurring call with our rep every month. She's eager to hear what we're working on and wants to help direct us to different part of the tool that would be an asset to us. She also like to provide advice on what we can do for different marketing efforts - best practices, channels, etc.
If I'm ever at another company, I'd definitely push to get them to switch to HubSpot (if they're not already using it).
I've used lots of multi-channel marketing platforms before - Silverpop (now IBM Watson), Teradata, Aprimo, DMC (digital marketing center), Mapp. This is by far the best and easiest to use.
The customer service is pretty good. We have a recurring call with our rep every month. She's eager to hear what we're working on and wants to help direct us to different part of the tool that would be an asset to us. She also like to provide advice on what we can do for different marketing efforts - best practices, channels, etc.
If I'm ever at another company, I'd definitely push to get them to switch to HubSpot (if they're not already using it).
What do you dislike about the product?
Sometimes in their rush to update, they don't communicate the updates in a timely manor.
I'd love it if they'd add a reporting feature that connect the dots a bit more - for example, I can add multiple lists to an email send, but the data export gives an aggregate listing of the statistics for the email send. I'd like to read stats on how each list segment performed. Instead, I need to clone each email send and add each list separately.
The ticketing process for when we experience an issue isn't the best. The platform they use is fine, but the customer services people don't always answer our questions - or at least they don't always answer them in a satisfactory manor.
I'd love it if they'd add a reporting feature that connect the dots a bit more - for example, I can add multiple lists to an email send, but the data export gives an aggregate listing of the statistics for the email send. I'd like to read stats on how each list segment performed. Instead, I need to clone each email send and add each list separately.
The ticketing process for when we experience an issue isn't the best. The platform they use is fine, but the customer services people don't always answer our questions - or at least they don't always answer them in a satisfactory manor.
What problems is the product solving and how is that benefiting you?
We use HubSpot not only for email sends, but for lead generation forms. The way the entire platform is set up, we're able to really get a holistic view of a marketing effort from email send to lead generation on our forms.
Our biggest hurdle/goal at our organization is to generate leads. So, we've set up numerous lead forms and landing pages that we drive to from emails (set out of HubSpot), social and paid search/Ad Words campaigns. HubSpot makes setting these up a breeze. Analyzing which channel and which campaign generated the most leads is made easy within HubSpot reporting.
Our biggest hurdle/goal at our organization is to generate leads. So, we've set up numerous lead forms and landing pages that we drive to from emails (set out of HubSpot), social and paid search/Ad Words campaigns. HubSpot makes setting these up a breeze. Analyzing which channel and which campaign generated the most leads is made easy within HubSpot reporting.
Recommendations to others considering the product:
Jump right in! It's a great tool - top-to-bottom.
A highly intuitive marketing tool
What do you like best about the product?
As a digital marketer, I have worked with a number of platforms and have found HubSpot to be one of the most intuitive and easy-to-use tools I have ever used. As a relatively new user, I have been working with HubSpot for just over a month. I have been impressed with the search function that makes it easy to find answers to any questions I have had, and the free HubSpot Academy Lessons are thoughtful and informative.
What do you dislike about the product?
There are still some features missing from HubSpot that would make it a better all-round solution. I appreciate the social media tools that allow posts to be scheduled in advance, however we are still posting directly on LinkedIn rather than using HubSpot for this. We have a multi-language audience, so it is important for us to be able to target our posts to a specific portion of our audience, and this is not currently possible through HubSpot.
What problems is the product solving and how is that benefiting you?
HubSpot has made it easy for new users to quickly understand their tools, and this is beneficial as it means I've been able to start making the most of the platform from day 1. The ability to bring so many elements of our marketing efforts together into one platform has simplified our approach, and the number of tools we use on a daily basis.
Recommendations to others considering the product:
If you are looking for an easy-to-use platform that brings your marketing efforts together into one place, HubSpot is a great solution. There are a few small features missing that would make it a more complete solution (for instance the ability to target our social posts to a specific portion of our audience through HubSpot), but I trust that they will introduce more of these features over time.
The 1-stop marketing solution platform
What do you like best about the product?
The free but comprehensive courses come with exam & certification to be put into resume or simply upgrade yourself as a more competitive employee in the Digital Marketing world. You can also check the progress of all your team member, I think it is really good because they can't lie about the progress.
Secondly, I really love how the dashboard overview is so clean and neat, suitable to integrate with all other social media and just look into 1 dashboard instead of going to all other platforms to check performance.
Secondly, I really love how the dashboard overview is so clean and neat, suitable to integrate with all other social media and just look into 1 dashboard instead of going to all other platforms to check performance.
What do you dislike about the product?
The learning curve might be high for a beginner as there are a lot of features can be used, the set up for workflow could seem complicated, but all of these can be solve by completing the free courses and onboarding exercise provided by hubspot.
What problems is the product solving and how is that benefiting you?
Automation, integration with other social media platform, and tracking consumer behavior. Great 1 stop place, easy to integrate and the buyers persona can help understand the bounce out and actions.
Recommendations to others considering the product:
Whichever level of access you have, make sure to take up the certification as it doesn't just help you understand Hubspot as a platform, it teaches you industry latest trend and strategy in creating great campaigns and practices.
Most versatile and cutting edge marketing tool
What do you like best about the product?
Hubspot is always releasing new features and functions that align with how people shop and buy today. They're also constantly releasing new tools for free. An entrepreneur can easily get started with the free version of HubSpot and take advantage of amazing functions like live chat, email marketing, a CRM, and more. As HubSpot expands its offering it's becoming the perfect tool for sales + marketing + customer service to work in tandem.
What do you dislike about the product?
Their support team's skills could be improved. It takes a great deal of time for them to understand the problem and they often tell you it's not possible to achieve what you're looking for. Upon working with a HubSpot Partner you can usually achieve or fix the problem. The mobile app also isn't great. You can't do nearly as much as you can on desktop so hopefully they address that.
What problems is the product solving and how is that benefiting you?
Nurturing new leads automatically. Building relationships 1:1 with almost no human effort! It saves us a lot of time researching new leads as the CRM gives you a wealth of knowledge about the new contact. It helps us understand the journey leads take towards becoming a customer. From the pages they visit, the forms they fill out, the emails they reply to.
Recommendations to others considering the product:
Work with a HubSpot Partner! They'll help you with a custom setup that allows you to use HubSpot in a way that works for your company, your industry, your services, your customers.
HubSpot does a great job at helping to automate processes.
What do you like best about the product?
I love HubSpot's ability to automate touches with a contact. Your sales staff can focus on closing the deal with serious contacts without having to do all of the warm-up work as well. Lists allow you to market to very specific contacts and interests. I also love that most fields are fully customizable. You can really make HubSpot work for what you need. There's no pre-set way to use it. The marketing emails are easy to work with and I love that you can run someone through communication sequences.
What do you dislike about the product?
Sometimes the workflows can be a little buggy, but luckily you can look back through the history to see where either you (or the workflow) have made an error.
What problems is the product solving and how is that benefiting you?
HubSpot has made it much simpler to track how our contacts are engaging with us all in one space. The integrations that work with HubSpot are pretty expansive. Where we used to create reports from multiple sites (EventBrite, Zoom, our old CRM, and others) we now have all that information located in one central place. This makes it easier to determine who is more likely to become a customer based on their interactions with us and our site.
Recommendations to others considering the product:
HubSpot is a tool to help you efficiently work. But you can't start out without a plan - you'll really need to nail down how you want someone to progress through lifecycle stages before you start putting in contacts. You can solve a lot of problems with HubSpot, but you'll need to really outline how you want it to work for you before you start importing your contact base.
User friendly interface for email marketing.
What do you like best about the product?
The email features are easy to use and the filters for organizing contact lists is great.
Abandoned carts are effective with Hubspot.
Creating landing pages can be as simple or as complex as you want to make it.
Abandoned carts are effective with Hubspot.
Creating landing pages can be as simple or as complex as you want to make it.
What do you dislike about the product?
Would like to see more creative designs for email template options. There are limited designs.
What problems is the product solving and how is that benefiting you?
It's the most convenient all-in-one platform that our company has ever used. It includes everything from customer service messaging to abandoned cart flows. Prior to Hubspot, we were using several different platforms for customer service, assigning chats, email marketing, landing pages and other tools crucial to our e-commerce business.
Recommendations to others considering the product:
If your customer conversations and calls seem scattered and disorganized with your current platform, I highly recommend using Hubspot as an all-in-one customer service platform.
Low barrier to entry and easy to learn
What do you like best about the product?
Combine all of your marketing efforts in one place.
What do you dislike about the product?
Not easy to make adjustments to the code. The template level vs landing page/email level adjustments are always a bit tricky. You end up wondering where you need to make the adjustment that you are looking for and then you may accidentally adjust multiple landing pages or emails at the same time.
What problems is the product solving and how is that benefiting you?
We have benefited most from the CRM features that cooperate easily with marketing platform features. No other system combines these things so easily.
Recommendations to others considering the product:
Just about anyone could benefit from HubSpot and just about anyone could use it.
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Great CRM for data-driven teams
What do you like best about the product?
It's great to have all your contacts sitting in one place. It's allows for a smoother handover across teams - whether they're in sales, marketing, or operations. The marketing automation tools are extremely useful for moving customers along a funnel. HubSpot has allowed us to create highly-targeted campaigns based on customer journey and previous actions they've taken. It also provides a lot of data we can use to tweak our campaigns and constantly improve our marketing efforts.
What do you dislike about the product?
HubSpot's filtering and segmentation can be improved. It's still a bit topline, in my opinion. There are also some triggers and actions that are currently non-existent that would be great if they could implement them. Their reporting can also be a bit tricky and needs complex understanding.
What problems is the product solving and how is that benefiting you?
HubSpot allows all our teams and departments to collaborate with one another. There's transparency across our sales and marketing activities and our customers don't feel like they're being handed over from department to another. We're able to create highly-targeted campaigns by segmenting our audiences, and tailor-fit our communications depending on where our customers are in their journey.
Recommendations to others considering the product:
If you're considering HubSpot, I suggest signing up for a free trial to get a feel for the platform. While, a lot of the features are locked in the free version, you can then narrow down which tools would be essential for your business so you don't have the spend on the full enterprise version.
HubSpot review
What do you like best about the product?
1 stop shop, most tools are easy to use.
What do you dislike about the product?
Editing landing pages has not been user friendly, though it seems to be improving recently
What problems is the product solving and how is that benefiting you?
Benefits would be having visibility into lead activity across email and landing pages allows us to prioritize our efforts
Recommendations to others considering the product:
Highly recommend taking advantage of training offers - you uncover a lot of ways to be more efficient or improve your existing usage. Team is knowledgeable, friendly, and helpful. And absolutely take the time to make sure things are set up fully and correctly before you start using; retroactively organizing or fitting to your needs can be time consuming and challenging.
Sophisticated Social Media
What do you like best about the product?
The ease of social publishing, the calendar to see what's scheduled on all our social channels, the campaigns and dashboards to see how social media performs for each marketing campaign.
What do you dislike about the product?
Not being able to publish a video WITH a SRT file to Facebook and LinkedIn. And not being able to publish more than one image to LinkedIn.
What problems is the product solving and how is that benefiting you?
Social attribution. LOVE that we can prove the value of social media and show the data.
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