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    Lindsey J.

Great User-Friendliness

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot is incredibly easy and intuitive to use, but it still packs a punch in terms of the information it contains. I also really like the reporting functions and how simple it is to aggregate analytics from different forms of promotion into a centralized campaign dashboard.
What do you dislike about the product?
I don't like the calendar view on the social scheduling platform, as I don't think the visibility is quite where it needs to be at.
What problems is the product solving and how is that benefiting you?
HubSpot makes standing up landing pages, blogs, social posts, newsletters, promotional emails, etc. super simple. It's nice to have everything in a centralized system where you can analyze past messaging and associated analytics to help inform what aspects of a campaign have worked well and then iterate if necessary.
Recommendations to others considering the product:
HubSpot is an efficient tool to use, especially if your team consists of people who don't have as much background in web development or programming. With HubSpot, pretty much anyone on our team can easily create a landing page. One thing to make sure you do in HubSpot is naming everything efficiently, because it can become cluttered quite quickly. This is especially important when naming campaigns, creating inclusion and exclusion lists, etc.


    Alissa T.

Hubspot has helped us scale.

  • March 02, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot has provided us a centralized solution compared to all the tools we were using. Our communication with leads and users is much more seamless, timely, and professional. Even when we've been unable to use every marketing tool Hubspot has to offer, their giant library of integrations has helped us bring everything together.
What do you dislike about the product?
The biggest issue we've had with Hubspot Marketing is setup and training. It's a very robust tool, so not something you can set up and use overnight. Since we are a small company, one of our challenges has been allowing the time needed to get everything working and employees trained to use it as intended.
What problems is the product solving and how is that benefiting you?
The ability to scale for us using Hubspot has been huge. We could not have done it with the previous tools we were using.


    Machinery

HubSpot transition

  • March 02, 2020
  • Review provided by G2

What do you like best about the product?
the onborading is very intricate and Hubspot does everything they can to make sure you have help yiu need understanding.
What do you dislike about the product?
It was very hard to do. I dont have an IT department and so i had a hard time with the steps where that was necessary.
What problems is the product solving and how is that benefiting you?
We switched from infusionsoft. We are enjoying the oferings of hubspot over infusionsoft 10 fold.
Recommendations to others considering the product:
Small companies need more help!


    Petra K.

Since we use HubSpot, there's real sales and marketing collab.

  • March 02, 2020
  • Review provided by G2

What do you like best about the product?
I love how everything is connected. It's smart and very user-friendly.
What do you dislike about the product?
More B2B features wouldn't hurt. Reports, for example, could be more company-centric.
What problems is the product solving and how is that benefiting you?
From lead capture to contact management, we try and do everything in HubSpot.


    Brigitte d.

Tools on Hubspot

  • February 29, 2020
  • Review provided by G2

What do you like best about the product?
The analytics tools (campaign, traffic, marketing email) are great to give insights into your campaigns and marketing efforts. I think it's a great tool to understand your customers better and to build trust with your clients and prospects.
What do you dislike about the product?
When we schedule posts on Hubspot, we cannot tag people (just companies) on LinkedIn . I am sure this feature will come soon.
What problems is the product solving and how is that benefiting you?
Scheduling social posts save me time and I can spend the rest of the time focusing on content strategy. My current problem is to have all my data in one platform. Our conversions are going to another platform so it's difficult to have the whole customer journey in one place.
Recommendations to others considering the product:
Get marketing and sales team aligned. Sales team need to add information about their deals so marketers can use the CRM properly.


    Duane K.

Outstanding Marketing Platform

  • February 28, 2020
  • Review provided by G2

What do you like best about the product?
I have been through a lot of different marketing platforms through the years and have come to really like working with the HubSpot System. There are a lot of great things with the HubSpot marketing platform. I would say some of the things I find best with HubSpot is the ease of use, support is great, they have a lot of really good training programs and there are so many other programs that tie into HubSpot through their integrations.
What do you dislike about the product?
One of the main things I hear from our clients is how often they are updating the system and everything is changing. That just shows me they are continually looking at user experience and always enhancing it to make the system better.
What problems is the product solving and how is that benefiting you?
The main thing I help our clients with is streamlining processes with workflows. They are amazed at how much time they can save when you set up the workflows to do most of the work.


    Computer Software

Great, all-in-one solution

  • February 27, 2020
  • Review provided by G2

What do you like best about the product?
I really, really enjoy how Hubspot works so well and is so intuitive. From the data moving so easily through the CRM to accessing and inputting different elements to ensure processes are tracked, Hubspot does it. Furthermore, Hubspot tracks almost every piece of data you can imagine, so there is always an answer to any question you may have. As well - their customer service is excellent!
What do you dislike about the product?
It can sometimes be frustrating pulling lists and reports in Hubspot, as it doesn't have the depth and functionality as a platform like Salesforce. I know this is like comparing Granny Smith Apples to Red Delicious apples, but I would really like to be able to slice and dice data in Hubspot as thoroughly as I can in Salesforce.
What problems is the product solving and how is that benefiting you?
We're able to pull in leads through every single one of our channels, ensure there being appropriately nurtured, and then hand them off to our sales team in an extremely efficient manner. It's probably the most turn-key marketing solution available right now. I can't wait to keep building our marketing process around Hubspot!
Recommendations to others considering the product:
If you're looking for an easy-to-use solution that is built by marketers for marketers, look no further than Hubspot.


    Charles B.

Everything you need, all in one place!

  • February 27, 2020
  • Review provided by G2

What do you like best about the product?
I like having access to all our marketing elements in one solution, from our contact database, website management, social media automation and reporting, all only a few clicks away from each other.
What do you dislike about the product?
I've struggled to find much wrong with the platform, but sometimes the email and webpage editors can be a bit fiddly to make things look high quality.
What problems is the product solving and how is that benefiting you?
We used to use 5 different solutions to support our marketing efforts, but with Hubspot, we have it all together in one place and we don't have to worry about integration failures when trying to get all the platforms to communicate. Also, HubSpot is my opinion has easier usability and higher capabilities that won't stunt our organisation's growth.
Recommendations to others considering the product:
Use the free version to get a feeling of the platform and see if it will improve your efforts.


    Ariel E.

Your first professional CRM

  • February 27, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot value starts very high when offering their free CRM tools. You can start your inbound strategy with much less, but hubspot allows you to do much more...
What do you dislike about the product?
It has a learning curve specially when working with workflows, luckily the amount of help from their support and community will let you get on that curve as fast as you can read or watch all those tutorials.
What problems is the product solving and how is that benefiting you?
Hubspot helps me with their easy to set landing pages, where I place a form to generate leads. The workflows of communication allows me to confirm and remind the audience about upcoming content that is relevant to them.
Recommendations to others considering the product:
Any doubt or complain you have write to support and you will always get someone to help you. Good support team!


    Cressy T.

Marketing, Design & Lead Nurturing All in One!

  • February 26, 2020
  • Review provided by G2

What do you like best about the product?
The pop-up builder is one of the best integrations through HubSpot. It's very hard to set one up through our sites backend and we always use this feature. The insight on landing pages and campaigns through HubSpot analytics is so great. Easy to read, edit, and track.
What do you dislike about the product?
The AI Agents weren't incredibly helpful for our team but that could be due to our business type. I think once AI gets a bit smarter, this could be handy.
What problems is the product solving and how is that benefiting you?
We are updating and making our landing pages more lead nurturing and modernized. Our team was able to work with a HubSpot rep who has helped us with industry best practices. Her connection and meetings really seemed to help point us in a direction.

There was a small issue the other day that we were able to solve over the phone with someone from customer service - after an hour long call, he lead us to a solution - he was so patient.

I've found the resources online are thorough, customer service is quick and approachable plus once inside the landing pages they are very user friendly. Troubleshooting problems doesn't take long.
Recommendations to others considering the product:
I recommend this product to small and large teams who want to mange land pages, lead nurturing and stats all in one user friendly app. Our team - all with different titles - is able to come together on HubSpot topics. We can all have a part in our pages designs, workflows and we feel like each one of us has a handle on our the final product. It's also a great way to collaborate across positions.