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    Răzvan-Constantin D.

The most efficient and easy to use platform of this kind

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I really love how easily i can communicate with all my co-workers and multiple clients at the same time. It is a great help if you want to keep your work organised. Also, I find the reminder alerts extremely useful.
What i love about Hubspot is that it allows my team to synchronize all contacts and business partners.
What do you dislike about the product?
I can't say I dislike any particular thing since it has never let me down.
What problems is the product solving and how is that benefiting you?
My job requires communication with a large variety of customers and Hubspot helps me create a profile for every new potential business partner and keep track of my interactions.
Recommendations to others considering the product:
I would recommend others to choose if they want to be notified on their email address regarding every Hubspot interaction, to avoid double notifications.


    Jasrina A.

Increased productivity and efficiency!

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The automation is the best! It reduces manually data entry and copies necessary properties over from company level to contact level. For a small company like ours, it reduces the need for manual data entry. I also love that we're able to trigger tasks and internal emails when a form is submitted.
What do you dislike about the product?
Workflow for deals aren't accessible unless we upgrade our plan which isn't ideal financially wise for a small company.
What problems is the product solving and how is that benefiting you?
Automation and manual data entry.


    Elizabeth L.

Customizable Email Automation

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The multiple variations of triggers that can be set-up for email automation as well as the native integrations HubSpot has built over the years.
What do you dislike about the product?
When email goes down sitewide, but it usually resolved quickly. Sometimes the workflows are too complex, so you really need to double-check with someone which Support can help with. Also, good support depends on the individual.
What problems is the product solving and how is that benefiting you?
Using SFDC syncs to upkeep email subscription lists.
Recommendations to others considering the product:
The amount you can build depends on the size of your team. There are many possibilities that can extend beyond one person.


    Higher Education

Streamlined Platform that's User-Friendly and Powerful

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The Marketing CRM from HubSpot is one of the most intuitive CRM's I've used, and still offers a lot more functionality than others.
What do you dislike about the product?
There are some reporting limitations that tools like Google Analytics offer that HubSpot does not, but the limitations are not significant enough to consider a different option.
What problems is the product solving and how is that benefiting you?
Being a lot more dynamic from a marketing standpoint, despite having a smaller team.


    José Luis M.

Craete Landing Pages and Generate Lesds is Easy and Fast

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I really like the easiness to create and launch landing pages to generate leads with your campaigns.
What do you dislike about the product?
Sometimes you think in a design that due to the templates is not possible
What problems is the product solving and how is that benefiting you?
I am able to generate and nurture leads in a simple and organized way, plus launching email campaigns. Also to have in the same platform the option of manage our social media accounts.
Recommendations to others considering the product:
Great choice to manage multiple digital marketing functions


    Education Management

Makes social posting fast and easy

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot provides the ability to post to multiple pages at the same time, and to schedule social posts in advance. Once my graphic is in Hubspot, it is also quick and easy to post between social platforms.
What do you dislike about the product?
Sometimes we'd like to include our actual website in a post (instead of the link that goes through Hubspot), but posting from Hubspot doesn't allow this.
What problems is the product solving and how is that benefiting you?
Our company has individual Facebook pages for each state, and Hubspot allows our Marketing team to post to all of them simultaneously, saving us tons of time.
Recommendations to others considering the product:
It is robust, so there is a significant learning curve, but it is valuable in creating a cohesive marking plan and tracking results.


    Michelle L.

So Good It Will Ruin You For All Other Marketing Software

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot is one of the most user-friendly pieces of software I've ever used with an intuitive interface that generally works how you expect it to whether you are an experienced technical marketer or a sales professional who has simply relied on your inbox and memory in the past. The real power comes in when you use the full system from outbound marketing (social media posting, paid advertising on Google, Facebook or LinkedIn) to content marketing (email, landing pages) to 1:1 relationship management. But even if you're only using a few of the features you'll still probably see significant value.

Another nice thing is that they're constantly improving, and have oftentimes added a new feature right when I'm wishing it existed. On more than one occasion I've been able to get into a beta test of something new that was exactly what I was looking for (for example, drag and drop email and landing page templates)

One thing that is really actually amazing is just how much you can accomplish even just with the free version of the product. But once you start getting used to some of the automation features you'll probably find that you want to upgrade.
What do you dislike about the product?
The social media analytics are really geared towards reporting on success with a HubSpot-centric lens. It's hard to use them to show value for things like community engagement, and the social listening capabilities are somewhat minimal. You may find that you still need a dedicated social media management tool on top of HubSpot.

If you're really trying to create a more customized design for landing pages you'll probably want to get a custom-designed template or use HubSpot's migration service, the free templates are good for most purposes though!

The cost can get pretty substantial once you start adding on contacts
What problems is the product solving and how is that benefiting you?
HubSpot helps teams automate manual work, nurture marketing contacts into sales leads and better manage customer relationships. It is an ideal solution for inbound marketing.
Recommendations to others considering the product:
Make sure you have IT support ready to go when you start your contract as you'll need to do some set up with your hosting/DNS service. Negotiate on the cost as they do often offer to discount. The sales rep experience is honestly the only bad thing about HubSpot so just get through it and get to the good part.


    Leonardo Iker d.

Hubspot is the best!!

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Workflows, properties, and lists. Also, I love how is integrated with other systems. I think it is a powerful tool that keeps mostly everything you need in the same place.
What do you dislike about the product?
Video for emails would be nice. And more video related stuff. Also, the forms are hard to format and style in the tool, it has to be coded, that's not nice.

this is for you G2 guys: I don't like that you have to write more words to get the offer, I thought my answers and I don't want to waste more time doing the form, now this answer has less value just because it has more words on it, I prefer to keep simple and straight to the point. I understand the filter, but I have to dislike it. Thank you.
What problems is the product solving and how is that benefiting you?
We manage mostly everything marketing related inside Hubspot. It is so easy to design campaigns and outreach, to organize and manage your assets, and to iterate work.
Recommendations to others considering the product:
You have to try to keep everything organized in order to deal with the growth because it increases the complexity.


    Seth H.

HubSpot is easy to use and easy to learn with a lot of automation options.

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I like that social media posting has become turnkey and automated. The email function of this is super helpful. Sending mass emails without having to click through every single address saves us a ton of time. For us the email list is by far the most useful tool.
What do you dislike about the product?
I wouldn't change anything about the format. I think the only issue that I have experienced has been with sending test emails. Every time I send myself a test email, the format is messed up.

Also, when creating subscription permissions, could it be possible to change their contact permissions without having to go back to the contacts home page? For instance, if I were to create an email, but I noticed it didn't send, it would be very helpful if I could just click on that contact directly and change their subscription without having to move pages several times.
What problems is the product solving and how is that benefiting you?
It makes it easy to remember to stay active over every social media platform. Currently, we are solving our automation problems. It is very difficult to make sure things like employee engagement are happening in the company. The email list function allows us to make sure that people do not get missed. Also as soon as the lists are built, it becomes very easy to use.

Regarding social media, it has helped us to track interaction and clicks. This obviously helps us optimize our social media effort and helps us figure out what people enjoy interacting


    Karla S.

Best for marketing

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I've been using HubSpot lately for everything realted to marketing (I used many other solutions before) and I'm completely amazed by everything. I love how easy is to cretate websites, blogs or landing pages, how you can trigger any action with a workflow, the simplicity of email marketing, how it integrates with the rest of the funnel, and of course the data behind. I would never go back to any other marketing solution or tool!
What do you dislike about the product?
I can not say what I deslike, because there is nothing I don't like about HubSpot.
What problems is the product solving and how is that benefiting you?
I'm soving both branding and demand geneation. Branding by creating a good website and excelent landing pages and demand generation with landing pages and with a SEO strategy thanks mainly to the blog, that has allow us to rank in the first 10 results of google in many keywords very related to our target.