Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Hubspot Marketing Hub: Expert Review
What do you like best about the product?
Hubspot Marketing hub offers multiple modules for various use cases- email marketing, ads, social, website, file management, strategy & planning and most importantly "lead capture". With lead capture you can track digital footprint of your audience from awareness to purchase and influence them in the process with timely nurture drips using automated workflows. You can get detailed reports around your campaigns using powerful dashboards and analytics and work at deal as well as contact levels.
What do you dislike about the product?
The Marketing Hub's lead scoring model has severe restrictions where parameters are limited to 100 at a time and properties are relatively inflexible. The scoring model is restricted to numerical models and configurations are limited by properties. Also, the website forms module is not very intuitive and difficult to manage and analytics around the forms is not as powerful as tools like Google Analytics.
What problems is the product solving and how is that benefiting you?
With the marketing hub, we have integrated our social, website and email campaigns to create a unified view of the patient. Using powerful integrations, all our leadership reports are created within hubspot to track and measure the effectiveness of our marketing programs. The marketing hub is very useful for creating landing pages and forms and tracking and modifying the user journey to improve lead generation. Coupled with lead capture, we measure outcomes accurately and easily.
Recommendations to others considering the product:
Please evaluate utilisation of all modules before making an investment. Understanding your needs and mapping it to the modules you would utilise for is critical. Also, look at integrations that you can drive to help you measure effectiveness of your investments.
Great tool from a company that continues to invest
What do you like best about the product?
I love that Hubspot is constantly improving their tool and there have been many times when I thought, "I wish we could do that" only for Hubspot to push an update answering that challenge days later.
The interface really is user friendly and straight forward
They have made significant improvements with reporting and tracking results
The ability for my website to sit on the same platform as my marketing automation activities is great, its integration with google ads and linked in...the variety of app in the marketplace with simple integrations, it's great
The interface really is user friendly and straight forward
They have made significant improvements with reporting and tracking results
The ability for my website to sit on the same platform as my marketing automation activities is great, its integration with google ads and linked in...the variety of app in the marketplace with simple integrations, it's great
What do you dislike about the product?
The integration with salesforce was a challenge to get the reporting, pushes of certain tasks, association to different campaigns through uploads in hubspot, was a challenge.
After quite a lot of work with a fantastic partner agency, it was customized to do exactly what I needed.
After quite a lot of work with a fantastic partner agency, it was customized to do exactly what I needed.
What problems is the product solving and how is that benefiting you?
Website hosting, email and marketing automation platform, list uploads, ppc and linkedin integrations, lead scoring, gating, etc
Recommendations to others considering the product:
The more you can take advantage of their full suite of services the better. Be sure to familiarize yourself with everything that is included in marketing hub, there were tools I didn't even realize I had at my disposal, which saved us a lot of money with not having to buy another tool
An ever-evolving platform from people who really listen
What do you like best about the product?
The best thing about HubSpot is, that you have all tools (contacts, companies, ads, mails, social, website, ...) in one place, all working together. Not only in marketing, but also in sales and service.
What do you dislike about the product?
Not much. Pricing pr. Contact has been a Paid, but that is now changing.
What problems is the product solving and how is that benefiting you?
Getting true control over inbound leads and the handling of them. We have been part of the ABM-Programme from start and we like the marketing-sales cooperation inside that framework. Workflows and Lists are the two important things in HubSpot, as the possibilities just with these two tools are limitless.
Very useful software for marketing automation
What do you like best about the product?
I really love the workflow feature. I can set triggers, add an if/than branch, add emails, and change property values. Once the workflow is turned on I don't have to think about it anymore and am confident that the automation is running correctly.
What do you dislike about the product?
There are a few functionalities that are missing, for example, embedding videos in emails. There are a few workarounds, but it doesn't quite meet my expectations.
What problems is the product solving and how is that benefiting you?
I love setting up automated emails. I can just set it and forget it.
HubSpot crushes the competition
What do you like best about the product?
The best feature of the Marketing Hub is the way everything is integrated for reporting. It makes it a one-stop-shop for all the data that I need and it really helps me compare channels and paid vs organic. Another feature I love is the scheduling tool for social posts. I love being able to bulk schedule and customize from one screen and then save and be done. Lastly, the landing page template feature is a huge plus because it allows someone without coding experience to create the page I need in order to run campaigns the way I need them to.
What do you dislike about the product?
The only downside I have to this is that the analytics aren't as deep as the platform themselves. However, that isn't make or break for us.
What problems is the product solving and how is that benefiting you?
The problem of scheduling and getting content out consistently. Along with knowing where our leads come in from whether it be from ads or organic social posts. Benefits that we have realized are being able to create full campaigns that allow us to track the leads coming in as well. This helps us understand which campaigns are working and which ones need adjusted.
Best Marketing Automation Tool
What do you like best about the product?
Makes life easier and simplifies the process. Easy to use and has a very user-friendly interface. It has integration with almost every other marketing tools
What do you dislike about the product?
The reporting feature can be made better. Pricing is also a bit high.
What problems is the product solving and how is that benefiting you?
Email marketing automation and website development.
The amount of features Hubspot offers is incredible to be able to manage your audience
What do you like best about the product?
Landing design, analytics form the campaings and different capabilities of the tool as how it stores the data
What do you dislike about the product?
Complexity in getting the perfection, it requires some coding
What problems is the product solving and how is that benefiting you?
The main problem was knowing how much effect my campaing were generating. At least now I know what works and what doesn't
Recommendations to others considering the product:
I would recommend upgrading the knowledge base for some specific cases, as landing design
Multiplies the enhancing capabilities of a Business
What do you like best about the product?
The filters and the previews on different email engines.
What do you dislike about the product?
The ability to change an email template for individual email.
What problems is the product solving and how is that benefiting you?
I'm mostly responsible to send emails out to customers and also internally. I've realized that Hubspot has much more to offer than I realized
Recommendations to others considering the product:
Try to make the email template editable for individual emails
Hubspot review by CS leader
What do you like best about the product?
Working with workflows to automate our marketing and sales operations comes in very handy. High customisation capabilities of all properties makes work very organised.
What do you dislike about the product?
Email template editor can use some improvements with the UI. I find it somewhat limited or complicated (if you're not very familiar with Java) at times when creating emails for mobile readers.
What problems is the product solving and how is that benefiting you?
Automating the marketing and sales operation is the key use case.
An Intuitive Platform So You Can Jump Right In
What do you like best about the product?
Hubspot has a very intuitive, clear interface and navigation system. Depending on what your role is, the features you need are spelled out for you. This makes it easy to survive on trial and error without too much wasted time.
What do you dislike about the product?
Part of the appeal of Hubspot is that it has so many capabilities. You can successfully run your site, CRM, content, social programming all from the same place. But if you're only using it for one or two of those features, it can be overwhelming.
What problems is the product solving and how is that benefiting you?
Website management, primarily. It's so easy to update that we can react in real time and be agile with our strategy. We have several different stakeholders contributing to updates and all of us feel comfortable on the platform.
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