Marketing Hub Enterprise
HubSpotReviews from AWS customer
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A lot more functionality/cost than I've ever needed
What do you like best about the product?
It does all the basics really well and has more integrations than just about anyone else.
What do you dislike about the product?
Hubspot is a really heavy tool that has far more functionality than I need and is fairly cumbersome to use. The price tag is eye-watering and I much prefer to use a combination of other specialty tools that get the job done more easily and at far lower cost.
What problems is the product solving and how is that benefiting you?
HubSpot really required having someone who can manage it full time, which is something I simply don't have budget for. When combined with the cost of the tool itself, it just doesn't make sense for me.
Recommendations to others considering the product:
Do you really need a tool this robust?
Hands-down best Mkt automation software
What do you like best about the product?
I've used other marketing automation softwares, such as marketing cloud - HubSpot is hands down better. Marketing Cloud is a combination of acquisition technologies unintutiively put together whereas out of the box HubSpot truly allows nurture and meaningful automation to be done
What do you dislike about the product?
It's file replacement is quite poor, often not correctly publsihing new documents - this can be annoying then to have to create new pdf links to insert as the replacement is not working.
What problems is the product solving and how is that benefiting you?
Segmenting users correctly and nurturing leads before qualifying them to go to Sales Cloud so that true sales enablement can be done for the Sales reps
Great software for collaborative teams
What do you like best about the product?
HubSpot Marketing Hub now has the most complete set of features for any marketing platform of its kind. The recent additions like ABM tools make HubSpot a great starting point for any marketing team, and you don't need as many other technologies to plug into it.
What do you dislike about the product?
The SEO tools could be more advanced and useful. I would never use HubSpot's tools in replacement of SEMrush.
What problems is the product solving and how is that benefiting you?
Implementing advanced workflows, automations and lead scoring has allowed us to find new efficiencies in how we nurture leads.
Recommendations to others considering the product:
Use the huge array of learnings available via HubSpot Academy and HubSpot Community to access all potential benefits
Good System but costs escalate when you add features
What do you like best about the product?
ease of writing blogs, forms and landing pages and ability to do social posts for future and included in campaign analytics
What do you dislike about the product?
costs for marketing contacts when you are already on the sales contracts - cannot add the two together and keep same level of fees if a long time customer
also cannot have more than one blog author
also cannot have more than one blog author
What problems is the product solving and how is that benefiting you?
blogs and form capture of possible contacts for leads
Recommendations to others considering the product:
look at all the options before you decide on which path or service suits you - especially if you are a small company
Good tool for Marketing information and automation
What do you like best about the product?
They offer a wide array of tools, whitepapers, prompts, and suggestions for marketers to use on their own. There's a network of knowledgeable staff to help with your needs.
What do you dislike about the product?
Sometimes it can be too much. They send a lot of emails, which can bog down your inbox. They also solicit you through phone calls a lot.
What problems is the product solving and how is that benefiting you?
It's really helpful to have their whitepapers and prompts. Sometimes you just get stuck writing and designing. Their documents can be really helpful to get past that writer's block, and find the direction you want to go in.
Recommendations to others considering the product:
It's really helpful to have their whitepapers and prompts. Sometimes you just get stuck writing and designing. Their documents can be really helpful to get past that writer's block, and find the direction you want to go in.
OK for B2B, less useful for Ecommerce
What do you like best about the product?
Many nice features for list creation, email, landing page, blogging, and some types of workflows.
What do you dislike about the product?
- Email editor pales in comparison to the features of other email platforms and is difficult to customize.
- The reporting is not intuitive and requires training.
- It took 15 hours of work to make an abandoned cart email work with our Shopify site.
- The platform feels awkward when creating a simple triggered workflow or email based on when a contact purchases a product (involving two workflows and creating more properties - we're passing 400 properties at this point with no end in sight). Product purchase-triggered workflows are commonplace, and HubSpot fails in this area.
- The Shopify integration is difficult to use and misses "SKU" as one of the integrated properties.
- Costly.
- The reporting is not intuitive and requires training.
- It took 15 hours of work to make an abandoned cart email work with our Shopify site.
- The platform feels awkward when creating a simple triggered workflow or email based on when a contact purchases a product (involving two workflows and creating more properties - we're passing 400 properties at this point with no end in sight). Product purchase-triggered workflows are commonplace, and HubSpot fails in this area.
- The Shopify integration is difficult to use and misses "SKU" as one of the integrated properties.
- Costly.
What problems is the product solving and how is that benefiting you?
Trying to introduce customer segmenting, improve reporting, and introduce sophisticated workflows and nurture programs.
Recommendations to others considering the product:
If you are a smaller company, forget about this platform. It is labour-intensive!
Great for marketers
What do you like best about the product?
Hubspot is a great one stop shop for marketers. The user interface is intuitive and easy to figure out. Their support documentation is awesome and the community of hubspot users is strong
What do you dislike about the product?
Data management and marketing operations functions are not nearly as powerful as competing tools like marketo.
What problems is the product solving and how is that benefiting you?
Email marketing, sales stage management, etc.
Lifesaver for our business
What do you like best about the product?
It's easy to use interface that gives you the insights you need, quickly.
What do you dislike about the product?
Sometimes if I have an idea of something I want to do, I may have to search the community board to find the answer on how to accomplish it. But, HubSpot can't make everything for everyone so I don't even really consider this a downside.
What problems is the product solving and how is that benefiting you?
Connecting our entire funnel. Before, it was kind of a guessing game what marketing activities drove sales, but with HubSpot Marketing, we're able to get full visibility and really attribute properly. It's really changed the way we evaluate all of our activities, beyond marketing, too.
Recommendations to others considering the product:
It's truly great. I can't recommend it enough.
I love HubSpot!
What do you like best about the product?
I love how you have so many things in one space: email, contacts, landing pages, forms, your blog, and website analytics. It's fun to learn, easy to use, and super effective for growing your marketing and business.
What do you dislike about the product?
It changes a lot, which is a good thing to keep up with the ever-changing world of marketing. But it takes time and special attention to keep up with everything.
What problems is the product solving and how is that benefiting you?
Growing traffic to blog and website, increasing open rate and click-through rate for email, taking visitors through the buyer's journey, converting visitors into leads and leads into customers
Recommendations to others considering the product:
Take advantage of reaching out to HubSpot directly for answers to your questions. They're super helpful and reply quickly. Also, go through the HubSpot lessons to make sure you're taking full advantage of everything they have to offer. They make updates regularly, so it's important to retake the certifications every once in a while.
Easiest Marketing Automation Tool Available
What do you like best about the product?
The ability to bulk upload social posts from excel
What do you dislike about the product?
Inability to bulk edit social posts after they are in draft mode
What problems is the product solving and how is that benefiting you?
Streamlining marketing efforts in one platform versus multiple for email, landing pages, forms etc.
Recommendations to others considering the product:
Utilize the courses in the Hubspot that are super helpful and ensure you become proficient in all areas of the tool.
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