Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Hubspot Marketing Hub - Intuitive, Powerful, Reliable
What do you like best about the product?
Our law firm relies upon Hubspot to power our Marketing and Sales processes beginning-to end. As a business without dedicated technical staff, we are grateful to have access to a platform that lets us easily manage powerful, in-depth features (like lead attribution, blogs, marketing automation, revenue estimation, and custom reports/dashboards). Some of our favorite features:
1. Blogs - Our marketing strategy is heavily driven by organic traffic, and Marketing Hub has made it easy for our team to create, edit, and maintain high-quality content.
2. Workflows - I encourage anyone considering Hubspot to check out video demonstrations/explanations of Hubspot's workflows. They are such a great tool for creatively tying together different components of a marketing strategy. Want to trigger a Slack notification in response to customer behavior? Easy. Want to update a lead's lifecycle stage once they speak to a team member? No problem. Want to send a tailored marketing email after a lead interacts with a particular page? Simple. Our firm runs on Hubspot automations.
3. Custom reports - Quality data is the real point of any good CRM, and Hubspot's custom reports make sure that data is always at hand. Every week, reports help us gain insights that drive our marketing strategy.
Hubspot's support team is also exceptional. Knowledgeable staff are always immediately accessible through chat or phone calls. I've never had to wait more than 3 minutes for personal, in-depth advice on solving tricky problems. With Marketing Hub, we always feel empowered to try big, bold ideas. We know that the platform and support team will be there to make it happen.
1. Blogs - Our marketing strategy is heavily driven by organic traffic, and Marketing Hub has made it easy for our team to create, edit, and maintain high-quality content.
2. Workflows - I encourage anyone considering Hubspot to check out video demonstrations/explanations of Hubspot's workflows. They are such a great tool for creatively tying together different components of a marketing strategy. Want to trigger a Slack notification in response to customer behavior? Easy. Want to update a lead's lifecycle stage once they speak to a team member? No problem. Want to send a tailored marketing email after a lead interacts with a particular page? Simple. Our firm runs on Hubspot automations.
3. Custom reports - Quality data is the real point of any good CRM, and Hubspot's custom reports make sure that data is always at hand. Every week, reports help us gain insights that drive our marketing strategy.
Hubspot's support team is also exceptional. Knowledgeable staff are always immediately accessible through chat or phone calls. I've never had to wait more than 3 minutes for personal, in-depth advice on solving tricky problems. With Marketing Hub, we always feel empowered to try big, bold ideas. We know that the platform and support team will be there to make it happen.
What do you dislike about the product?
I could dig to come up with instances where we ran into a challenge making some idea a reality, but the truth is that's never been the end of the story. We've always quickly found a way to do what we want, the platform is that flexible.
What problems is the product solving and how is that benefiting you?
I really can't think of any major recurring problems. Ultimately, we fee like Hubspot enables us to creatively and flexibly approach whatever marketing strategy we feel is most beneficial at the time. We never have to ask "will Hubspot let us do this." It will.
A powerful tool that saves me time
What do you like best about the product?
The insights Hubspot Marketing Hub gives me on my clients have helped me to focus where and how I spend my time marketing. The workflows tool seems to have endless possibilities for me so far! Hubspot support and tutorials help me learn new features almost every day.
What do you dislike about the product?
Having greater functionalities in the software comes at a significantly higher price. That being said, the support and tech teams can help you understand which tools you really need.
What problems is the product solving and how is that benefiting you?
Making it easier for my clients to communicate with me and being more proactive in my marketing has helped me to build better relationships with my clients.
Recommendations to others considering the product:
Take advantage of the Hubspot Academy and their support team.
Hubspot offers many possibilites for different marketing campaigns
What do you like best about the product?
Simplicity to create emails and landing page
What do you dislike about the product?
Workflows are difficult to set up because sometimes you discover it is not working well only once it is on and it is not visible if you just test it
What problems is the product solving and how is that benefiting you?
- Better follow up of our contacts
- Emails and landing pages are easy and can be created quickly
- Emails and landing pages are easy and can be created quickly
Good for managing landing pages and social in one place
What do you like best about the product?
Unlike some other tools, Hubspot has a very clean user interface and is straightforward and simple to use for publishing social media content to most platforms (it's lacking some features for Instagram and LinkedIn personal pages).
What do you dislike about the product?
It has been frustrating to have some limitations for Instagram. For example, you can't publish multi-photo posts from Hubspot. You also can't save captions and add hashtags in an easy way within the platform. With LinkedIn, you can't publish videos to personal pages -- only business pages. So because of those reasons, we have used Hubspot alongside other tools to accomplish those things. It would be better to have the option to do all of those things in one place.
What problems is the product solving and how is that benefiting you?
We are able to easily load and schedule a lot of social media content quickly. It's also very useful to have the landing page tool available so we can quickly create multiple versions of the same page. Having this tool in the same platform as other marketing activities has the potential to streamline team operations.
Best Marketing Hub in the market. Easy to use.
What do you like best about the product?
Easiness to use and being a full solution. Not only HubSpot has a complete set of tools, they have a full Academy and great Support. It's so easy to create emails, landing pages and forms; and never once the tool crashed while using it.
What do you dislike about the product?
Too pricy, but I get that they're focusing in Enterprise customers. The Support can give you custom replies sometimes and doesn't always solve the problem, but it's easy and fast to reach.
What problems is the product solving and how is that benefiting you?
Having a full integrated Marketing solution with the Sales tool and CRM. Best of market, no discussion. With the Hub we don't need lots and lots Marketing solutions, it provides an easy way to manage brand communications.
Recommendations to others considering the product:
Make use of the Support and your account manager, it seems easy to get started but you can get lost with so many functionalities. Start with the basic of the basics and escalate only when you're fully aware of what you're doing.
A marketing tool like no other!
What do you like best about the product?
- Data! Tracking Ad/email campaigns with ease. This allows us to allocate resources to the areas that are performing best.
- Integration with Facebook, Google Ads. This allows us to better gauge how well each advert is performing and also to therefore track our conversion rates.
- Automation. Workflows are an excellent tool that provide us with an easy way of attributing tags, scheduling confirmation emails and removing a lot of basic admin tasks that were time consuming.
- Integration with Facebook, Google Ads. This allows us to better gauge how well each advert is performing and also to therefore track our conversion rates.
- Automation. Workflows are an excellent tool that provide us with an easy way of attributing tags, scheduling confirmation emails and removing a lot of basic admin tasks that were time consuming.
What do you dislike about the product?
- Tracking conversion sources from FB. It's difficult to see which ads were successful in generating the most conversions after viewing our landing page.
- More advice on optimising landing pages would also be welcome. This would be an improvement on the UX.
- Dislike the complex settings menu, it can be confusing when trying to find the right section to make adjustments to my profile.
- Microsoft Teams integration. This could be much improved, especially when setting up notifications for our live chat function on the website.
- More advice on optimising landing pages would also be welcome. This would be an improvement on the UX.
- Dislike the complex settings menu, it can be confusing when trying to find the right section to make adjustments to my profile.
- Microsoft Teams integration. This could be much improved, especially when setting up notifications for our live chat function on the website.
What problems is the product solving and how is that benefiting you?
Problems
- Tracking our funnel (awareness, consideration, conversion)
- Collecting accurate data on digital ad performance
- Creating and managing our B2C pipeline
Benefits
- Automation! Workflows allow us to segregate our user base and leads with ease
- Budgeting. Data shows us which key areas are performing best, allowing us to make better use of our budget to maximise ROI
- Customer experience. We have a deeper understanding of how our existing and potential users behave and also what works best for their preferences. This strengthens our customer relationships and gives us confidence that we can provide the top most service.
- Tracking our funnel (awareness, consideration, conversion)
- Collecting accurate data on digital ad performance
- Creating and managing our B2C pipeline
Benefits
- Automation! Workflows allow us to segregate our user base and leads with ease
- Budgeting. Data shows us which key areas are performing best, allowing us to make better use of our budget to maximise ROI
- Customer experience. We have a deeper understanding of how our existing and potential users behave and also what works best for their preferences. This strengthens our customer relationships and gives us confidence that we can provide the top most service.
Recommendations to others considering the product:
Strongly recommended. I would suggest to try out the software first and experience the benefits first hand! Then, make best use of the educational content that Hubspot create - anyone can master the software!
Great Automation Engine
What do you like best about the product?
Automation is definitely the feature I love the most in HubSpot as it resolves lots of problems, from email campaigns, lead management, database cleaning and others. The CRM includes a feature called HubSpot Insights that automatically associates a contact with a company. The email module includes fantastic reporting, including heatmaps. Having everything in one place is also an important advantage.
What do you dislike about the product?
Reporting around campaigns is not easy to get, especially when the complexity starts growing.
What problems is the product solving and how is that benefiting you?
Automation has been the feature that is bringing the best benefits as we can manage leads very easily. We have recently implemented a lead management project and the workflows are making thinks much easier to flow.
Recommendations to others considering the product:
Everyday HubSpot is becoming a better tool. A large company with a significant number of employees will benefit from the simplicity of setting up and using the platform. Not much training is necessary and HubSpot offers plenty of resources.
I love everything about Hubspot
What do you like best about the product?
Being able to see exactly how your marketing activities are performing which gives you the opportunity to refine and improve. It is very easy to use and their online chat is SO efficient, Their employees are knowledgable and extremely efficient in resolving any issues
What do you dislike about the product?
I have been using Hubspot for a little more than 6 months and can honestly say that there isn't anything that I don't like
What problems is the product solving and how is that benefiting you?
Before Hubspot, we had very little insight into what was working and what wasn't when it came to our marketing activities. We were using various different systems to manage emails, social, and Blogs. Now with Hubspot, it's all located on one seamless platform and we have full visibility of our data.
Recommendations to others considering the product:
I would recommend Hubspot to any business that is looking for an all in one marketing automation solution.
Great platform
What do you like best about the product?
The visibility into all of our digital marketing initiatives. Plus, we also use the sales hub, and it allows our sales team to see where the warm leads are.
What do you dislike about the product?
We do experience some downtime, especially in regards to the social media module.
What problems is the product solving and how is that benefiting you?
Visibility into our digital marketing initiatives. It allows us to measure our effectiveness much easier.
Recommendations to others considering the product:
They used to have live chat, which was extremely helpful, but now it's a bot. It can take a bit to get the help you need.
Marketing Hub is great - I use it every day!
What do you like best about the product?
Its easy to post blogs and send out my several marketing emails efficiently while also looking good.
What do you dislike about the product?
The clutter within marketing emails, we have so many. More folder functions would be nice.
What problems is the product solving and how is that benefiting you?
I am not having any problems with marketing hub and I have realized that we need to improve our email health (a new function HS has implemented).
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