Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Absolutely Necessary Platform for Building Large Campaigns with a Small Team
What do you like best about the product?
The several integrations available within the HubSpot Marketing Hub make it an absolutely necessity for my team. I love that we can easily build everything we need for digital marketing within the platform and that they're constantly testing and innovating to continuously make the platform even better and more agile. Also, as large and robust as the platform is—which can make it confusing at first for someone starting to use it for the first time— I appreciate that they have an entire academy and knowledge base area where one can read up and take courses to better understand and utilize the tools within. Even from when I began using the platform in 2015 and took a break from 2017 to 2018, a lot of new bells and whistles had been added to the Marketing Hub, and I was easily able to go in and take training to better my understanding of the new implementations.
What do you dislike about the product?
The only downside to HubSpot continuously tweaking and working on improvements is that (a) bugs come up from the new rollouts that take a bit to correct, and (b) sometimes suggested edits take quite a while to be implemented since their innovation team is focused on other projects first. Other than that, I really don't have a lot of dislikes with this platform. We used a different platform beforehand that gave us headaches on the daily, and it was night and day when we moved over to HubSpot.
What problems is the product solving and how is that benefiting you?
We are focusing more on the cleanliness of our contact send lists for digital email communications. Before, it was just asked of us to send whatever Excel sheet we were given. Now, with HubSpot Marketing Hub, we can better identify what contacts aren't engaging with us, or which ones are throwing send errors. We can also better identify what content is resonating with our audience across all channels—social, landing pages, and email.
Hubspot is the go-to marketing automation software for startups.
What do you like best about the product?
Hubspot Workflows are the best - super easy way to handle large quantities of contacts and deals automatically.
What do you dislike about the product?
The product is a bit bloated, with a ton of different facets to it. For smaller companies this can be overwhelming.
What problems is the product solving and how is that benefiting you?
Managing a large marketing funnel, with many contacts and deals. We've been able to get better transparency into the efficiency of our funnel.
HubSpot Email Marketing and More
What do you like best about the product?
HubSpot makes their platform so user friendly and the 24/7 global support for any questions is always great. The training in HubSpot academy is also great in understanding how to get the best use of the platform.
What do you dislike about the product?
There’s a few features that need improvement. There are some beta features that pop up sometimes that support is unaware of that should be mentioned if it so happens.
What problems is the product solving and how is that benefiting you?
It works well for a large franchise system that is able to utilize the email marketing tool to fit their local demographic which has been a struggle on other email platforms. It also offers more features that other email platforms giving the customer the best and user friendly option.
Very user friendly, very useful to have the hubspot academy videos to assist.
What do you like best about the product?
How easy it is to create very impactful emails.
What do you dislike about the product?
How hard it is the process of a client unsubscribing from emails, especially for a canadian company with all our laws.
What problems is the product solving and how is that benefiting you?
Saving so much time but not writing a new email everytime.
Excellent & Intuitive Marketing Tool. A Must-Have!
What do you like best about the product?
This intuitive & efficient platform has changed the way our marketing team operates. We are much more organized in tracking and reporting our efforts. It makes a lot of sense for landing pages, email, contact lists, etc. to live in the same spot. It also allows us to stay better connected to our sales team.
What do you dislike about the product?
I do wish that I can change the way emails are organized and listed on the main Marketing Email dashboard. Ex. if I make a quick edit to our automated emails that have been running all year... they are pushed to the front of the list with all of our more recent campaigns.
What problems is the product solving and how is that benefiting you?
We are solving the problem of inconsistent messaging and "look and feel" across previous channels. The benefit being that we look much more polished and professional.
Recommendations to others considering the product:
This is a great tool for marketing teams of all sizes. A one-top-shop CRM / marketing tool will help streamline operations.
HS is surprisingly efficient
What do you like best about the product?
Limitless possibilities with minimal learning curve.
What do you dislike about the product?
Some workflows are not possible to do but the support team of Hubspot has always been there whenever I have questions or whenever I need a support.
What problems is the product solving and how is that benefiting you?
Deliver bulk emails and be able to track its progress and performance.
Recommendations to others considering the product:
Take their free courses while you are trying to learn about the tech. It is worthy of your time
HubSpot is a great email marketing tool
What do you like best about the product?
It's great for tracking where our leads came from. The email functionality is easy to use. The lists you can create at a contact level are very useful.
What do you dislike about the product?
I wish the custom reporting functionality was more robust.
What problems is the product solving and how is that benefiting you?
We can send nicely designed emails to prospects and easily see the results of our send.
The go to place for customer information [almost]
What do you like best about the product?
1. Ease of workflow creation and ensuring communications are well laid out
2. Smoothest experience for new Forms - creation, integration and analysis
3. Sales sequences and meeting.
4. Data analysis and report [even though reporting could be better.]
2. Smoothest experience for new Forms - creation, integration and analysis
3. Sales sequences and meeting.
4. Data analysis and report [even though reporting could be better.]
What do you dislike about the product?
1. Deal workflows lack some features that contact workflows have - for example - performance
2. The new custom reporting could be better.
3. Lack of A/B testing on workflow level.
2. The new custom reporting could be better.
3. Lack of A/B testing on workflow level.
What problems is the product solving and how is that benefiting you?
Problems solved:
1. Customer Onboarding
2. Customer nudge and drip emails
3. Newsletters
4. List segmentations
5. Data analysis
6. Syncing live data with FB and Google ad platforms.
7. Incoming and outgoing calls.
Benefits:
1. Almost all data now in one platform [we still use GA for event tracking and our internal tool for some data pull etc]
2. Email analytics and improvements, we have reduced unsubscribe & spam rates.
3. More faster funnel movement of deals - while onboarding & post onboarding [not only HubSpot, product changes were done as well]
1. Customer Onboarding
2. Customer nudge and drip emails
3. Newsletters
4. List segmentations
5. Data analysis
6. Syncing live data with FB and Google ad platforms.
7. Incoming and outgoing calls.
Benefits:
1. Almost all data now in one platform [we still use GA for event tracking and our internal tool for some data pull etc]
2. Email analytics and improvements, we have reduced unsubscribe & spam rates.
3. More faster funnel movement of deals - while onboarding & post onboarding [not only HubSpot, product changes were done as well]
Recommendations to others considering the product:
It is best, as all of marketing, CRM, Sales and support can sit in same tool.
The Marketing Hub is very User Friendly!
What do you like best about the product?
The most helpful thing about the marketing hub is how user friendly the layout and interface is. Anyone can learn how to use it quickly and efficiently.
What do you dislike about the product?
Honestly, I don’t find that there is anything that I dislike about the marketing hub and I don’t find any downsides. So far, so good!
What problems is the product solving and how is that benefiting you?
We are able to see what works and what doesn’t in order to increase our click rates when it comes to our marketing email blasts.
Recommendations to others considering the product:
Definitely worth using! Makes planning emails and social posts ahead of time easy!
HubSpot Marketing = THE BEST!
What do you like best about the product?
I love everything about HubSpot - the way it integrates all my marketing channels, gives sales so many tools and insights, allows me to set up workflows so easily to better nurture our clients. It is truly a marketers dream. On top of all the amazing tools it offers, the customer service is incredible!
What do you dislike about the product?
Nothing.I'm very happy with everything in HubSpot.
What problems is the product solving and how is that benefiting you?
I wanted a tool that did more than email blasts. This has allowed me to set up drip campaigns, manage all my channels in one place, be more accurate in targeting our prospects. It is a great tool!
Recommendations to others considering the product:
If you are thinking about getting HubSpot - do it! I have used various CRMs and this one is by far the best all-around. Customer service is also incredible so if you do get stuck on something, they are there to help you every step of the way.
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