Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Intuitive, High Performing Platform
What do you like best about the product?
I like that the interface is highly intuitive, easy to use and integrates easily into our tech stack.
What do you dislike about the product?
There is nothing I can call out at the moment.
What problems is the product solving and how is that benefiting you?
Setting up campaigns is easy, love all of the metrics that you can share with sales on how effective our emails are.
Recommendations to others considering the product:
Great value, easy to use and overall checks all the boxes for a tool in its class.
I've worked with most of the big marketing automation platforms, and HubSpot is by far the best!
What do you like best about the product?
Hands down, the support. If I'm stuck, I can live chat right in the platform. And the answers are truly helpful - it's never just a link to an article - they actually walk me through until I'm satisfied with the answer. That said, the user interface is intuitive enough that I rarely do need to ask for assistance. And, the certifications and free courses made it easy for me to ramp up and learn the platform quickly. I've used Pardot and Marketo previously, and HubSpot is far and away my favorite. I hope I never have to go without!
What do you dislike about the product?
There are some opportunities to make the landing page/blog page design tools better (and I know that's something they're working on). For example, it can be hard to make changes to a page that has global elements. Depending on the element used, I can't always change a font or a background color, for example. And, I don't know of any simple way to copy-paste between various pages. And it's not always simple or possible to switch into HTML mode to figure out where a problem lies. When I'm making changes, sometimes I need to publish a couple times before they're reflected on the page. And there isn't a lot of control over how the page looks on different screens: it's fully responsive, but sometimes I might want to make my own adjustments for mobile, but that is not supported to my knowledge. Some of these might just be that I haven't figured them out yet.
What problems is the product solving and how is that benefiting you?
Definitely improving the reporting capabilities that we had previously. Getting the job done faster. Better collaboration between team members. And more built-in SEO tools.
Head of Global Marketing & Strategic Partnerships
What do you like best about the product?
Hubspot provides a communications platform that is easily navigated to create proactive client messaging, which is an essential tool for organizations who support a global customer base. The supporting analytics supports the development of future marketing messaging enable the company to strategically target regions and or customer segments with specific campaigns.
What do you dislike about the product?
The software is unable to integrate with several key resources the company uses to analyze its performance.
What problems is the product solving and how is that benefiting you?
It is an ideal resource to pre-set marketing communication messaging.
Does the job, constantly evolving, very responsive support
What do you like best about the product?
Intuitive design and use of marketing tools. Very good and responsive support.
What do you dislike about the product?
Some essential tools still not available. Not allowing full GDPR compliance if using certain tools.
What problems is the product solving and how is that benefiting you?
Database management and marketing tools all in one place within one account.
Recommendations to others considering the product:
Make sure you check the levels available and pick the right one for you. It is a few years long investment and your use of Hubspot will most likely grow over time.
Amazing Software - Changed the Way We Market Ourselves
What do you like best about the product?
The workflow and sequencing automation is, by far, my favorite piece of this software. It allows us to create a series of events that automatically trigger more events based on our specifications. It changed our approach completely, from a "blanket" mass email marketing to targeted, specific, and account-based marketing.
What do you dislike about the product?
There are some bugs currently. However, with that being said, the support team is accommodating and takes your feedback seriously. I put in a request, which was then fulfilled within 4 business days, to the live platform. This is the fastest turnaround time that I have seen with a software request. Otherwise, they do not provide much for me to complain about; this platform is great!
What problems is the product solving and how is that benefiting you?
As said before, my true solution was being able to do specified marketing. This has had a huge impact on our business in terms of efficiency and effect of our campaigns. Our sales reps have seen great increases in productivity, and with our 5-hour workday, they need all of the efficiency they can get.
Recommendations to others considering the product:
I recommend opting for at least a trial of PieSync to help get your data transferred over properly. Then make sure you check and double-check your associations and that everything is set up correctly.
Good experience overall. Missing some functionalities but still great.
What do you like best about the product?
My upsides are creating helpful automations quickly. Most of the stuff I need to automate can be done very easily through the workflows.
What do you dislike about the product?
Missing some functionalities. I'm using Zapier a lot without the need to integrate different systems, just for it's functionalities. I would love to code in HubSpot Workflows.
What problems is the product solving and how is that benefiting you?
Data monitoring automations, slack notifications, integrating with third party softwares and more.
Recommendations to others considering the product:
Its great
One of the best CRMs out there. Very intuitive with endless capabilities
What do you like best about the product?
How intuitive it is to use. You can pick it up fast but there are still advanced functions you can learn if you needed to know more. Very intuitive with endless capabilities and functions. Whatever you need to get done when it comes to Marketing, HubSpot most likely has you covered.
What do you dislike about the product?
It is pretty all extensive software. If there was one thing I would want to change is how the LinkedIn tagging work for a scheduled post. It was also difficult to look at multiple insights at once. These are more of slight inconveniences rather than things that you are not able to do with their CRM.
What problems is the product solving and how is that benefiting you?
Scheduling guest posts in advanced, blog insights, managing multiple campaigns, outbound was what was used the most. Those among others were the best use case for us. Overall I would say it is one of the best CRMs out there considering these are only at the tip of the iceberg for what we use it for.
Recommendations to others considering the product:
Would recommend looking into for CRM as it's very easy to use and has many useful features. Very intuitive with endless capabilities making it one of the best CRMs out there on the market. I would recommend looking into Hubspot Marketing as it lets you do so many different things with ease and at a fair, reasonable price if you work at either a small company or an expanding enterprise. Since Hubspot is one of the most used CRMs out there, it comes as no surprise that it can be easily integrated with so many other softwares.
Good platform that's getting better every year
What do you like best about the product?
I love the new drag and drop editor and functionality additions to workflows. Overall this is a very powerful marketing automation tool that is relatively easy to use even for people who aren't super technical. The workflow functionality can be used to 'set and forget' email campaigns, allowing users to work more on strategic initiatives and let the backend handle the nurturing of incoming leads. We've been able to sync many outside platforms with HubSpot, including Zoom, Salesforce, and Interact (our quiz platform) to use the data from those solutions within our marketing campaigns.
What do you dislike about the product?
Sometimes I feel like pieces of the system are somewhat disconnected and it's not always easy to get a snapshot of your data, cross reference between data points and drill down into information. There have also been some glitches with Salesforce syncing. There have been a few other glitches that the support team hasn't been able to provide us with an answer or solution to. There is a pretty big disparity between subscription level functionalities. There are a few of the features that we would benefit from at the enterprise level but many of the features we don't need and the large jump in price isn't worth it for us. If there were some ala carte features between the two levels that would be better for our company.
What problems is the product solving and how is that benefiting you?
We host our entire website on HubSpot. We switched from WordPress and no longer need an outside team to manage our website. Now our users can edit and add content directly without having to wait for the turnaround time of an outside contractor. Additionally we've launched several ABM campaigns completely within the system including emails, landing pages, content and social media posts. We also use HubSpot as our primary email platform for both internal and external email blasts. Overall our team has been able to save time on lead nurturing and content creation throughout our campaigns.
Recommendations to others considering the product:
It's important to consider your goals and what you hope to gain by using the platform as that will greatly drive the effectiveness of your initial implementation. HubSpot has a lot of features and you may not be able to use all of them right away so their team will be able to better direct you if you already know what you're hoping to do. Take the time to look into integrations, HubSpot is a great "best-in-class" platform and while you could use it by itself it's better to find other platforms that will give you a richer feature set to enhance your use of HubSpot.
Hubspot Workflows
What do you like best about the product?
Really enjoy the ability to automate a number of our forms on our website - including sign up for newsletters or co-hosting events. It removes the hassle of having to do it ourselves, and stops us from miscommunication with each other over who is responsible for replying to different individuals. I especially like the round robin meeting link feature - this allows individuals to schedule a meeting with a member of the team based on their availability.
What do you dislike about the product?
There are certain features of hubspot that are tricky to work out - one thing I'd love is to be able to automatically unenroll someone from a workflow if they respond to our marketing emails. The marketing emails are great as you can include graphics, different backgrounds, and more to make them really stand out - but it would be nice to combine the functionality of the workflows and sequences together. Another issue is that you have to be logged in to an individual account to post on social media - this means that occasionally we are logged out of our different accounts which can be frustrating.
What problems is the product solving and how is that benefiting you?
The biggest benefits have to be the time that it saves our team. We are able to allow Husbpot to do all of the work for us by automating simple things such as newsletter sign up, free trial sign up, and planning different events - as well as scheduling meetings. It's great to be able to see a meeting booked and emails sent without having to lift a finger of your own. Another benefit is being able to schedule different social media posts across timezones!
Recommendations to others considering the product:
I would highly recommend using Hubspot Marketing Hub for posting and scheduling your social media content, as well as sending out different workflows and marketing emails. This provides great value to our organisation as we work remotely and across different timezones during COVID-19.
Powerful Tool for Marketers
What do you like best about the product?
I like being able to create customized lists and target specific customers.
What do you dislike about the product?
The analytics can be confusing and even misleading.
What problems is the product solving and how is that benefiting you?
We are able to analyze marketing campaigns and determine the most effective ways to reach customers.
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