Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Awesome tool with continuous improvements!
What do you like best about the product?
I love the reporting tools with 1000 options, very intuitive. Workflows are easy to use and very powerful. 3rd Party tools can be integrated and Webhooks could be used as well
What do you dislike about the product?
Filemanagement is not cleary arranged. E-Mail Templates are not super easy to handle. Some filters are not available in Workflows. Options in Conversations Inboxes are limited
What problems is the product solving and how is that benefiting you?
Marketing Automation, Nurture workflows based on Product Usage, Website Chat rotated to different teams, Product Chat rotated to different teams. collecting leads via different sources
Recommendations to others considering the product:
Take time to plan proper Account setup
Easy to use and scale marketing activities
What do you like best about the product?
An all in one platform for all of our marketing activity - email, social media, blog, paid ads, landing pages and more. It gives me, as a Director, one place to view how all of our efforts impact the bottom line.
What do you dislike about the product?
This has improved massively but there are some property fields that are still quite difficult to edit and amend. Generally, I've found HubSpot Marketing to be a lot better in every way than it's competitors.
What problems is the product solving and how is that benefiting you?
We were struggling with reporting and with scaling our marketing. We now have hundreds of custom reports for every metric we want to measure, as well as frequently use workflows to automate our campaigns and follow up. The impact has been significant, particularly in aligned sales and marketing teams. We can now deliver more, with better quality through personalisation and segmentation, and ensure the sales team follow up on all leads properly.
Recommendations to others considering the product:
Utilise all of its features and if in doubt, use your HubSpot customer success manager. They are great.
Powerful automations
What do you like best about the product?
'Workflows' i a powerful tool in HubSpot which lets you build complex automations. We've build dozens of solutions on workflows and custom properties, which would otherwise require a developer team.
What do you dislike about the product?
HubSpot's reporting and visualisations are very fast to create but quite basic. Many companies using HubSpot rely on 3rd party analytics tools.
What problems is the product solving and how is that benefiting you?
We've automated the flow of data for sales, customer segmentation and custom marketing attribution. We've built many custom systems for SMS, vouchers etc. using HubSpot Workflows with Zapier/Integromat.
Centralized Platform and Highly Intuitive
What do you like best about the product?
The simplicity of having a marketing suite directly within our CRM is a major advantage. I don't need to worry about other vendors, migrating data, etc. This saves at ton of time and provides a level of trust when auditing reports (i.e. is the report correct, which data is it pulling, etc).
Additionally, the workflow tool is very intuitive. Building and creating unique workflows by using the 'if/then' branch logic is incredibly helpful at automating our process. Since Vested is a young startup, we need as much automation as we can get as our manual capacity is limited.
These two items combined, along with additional features, have been very powerful for us to identify our target audience(s), find market fit, and build our business. I've used HubSpot, Salesforce, Microsoft Dynamics and others - without a doubt HubSpot is the most intuitive CRM I've seen.
Additionally, the workflow tool is very intuitive. Building and creating unique workflows by using the 'if/then' branch logic is incredibly helpful at automating our process. Since Vested is a young startup, we need as much automation as we can get as our manual capacity is limited.
These two items combined, along with additional features, have been very powerful for us to identify our target audience(s), find market fit, and build our business. I've used HubSpot, Salesforce, Microsoft Dynamics and others - without a doubt HubSpot is the most intuitive CRM I've seen.
What do you dislike about the product?
I'd love some of the features to be packaged in a scaled down version (cheaper price). We're a young startup so this is a selfish request but it would really help us grow. More specifically, tracking leads in HubSpot that visit our website and tagging them as such would be a great feature in a lower tier package.
What problems is the product solving and how is that benefiting you?
We're levering HubSpot to push our brand, track results and read into our buyers intent. This helps us solve for product / market fit (who is engaging with us, how do we identify their personas, how do we attack this audience as efficiently and effectively as possible).
Hubspot Streamlines sales and marketing effiency
What do you like best about the product?
Reporting tools make it so easy to get to the heart of our sales and marketing efforts.
What do you dislike about the product?
I'd like to see some improvement in some of the automation, specifically, registering people for Zoom webinars has some kinks that need to be worked out.
What problems is the product solving and how is that benefiting you?
So many problems! All of the problems! We couldn't survive without Hubspot!
Recommendations to others considering the product:
Take advantage of the CS process.
After 1 month I've had no issues. Good program so far.
What do you like best about the product?
Easy to use for first timers, great customer service
What do you dislike about the product?
No A/B Split testing for automation emails
What problems is the product solving and how is that benefiting you?
Reaching a vast audience with ease
Have been working with HubSpot for 3 years and highly recommend the platform to fellow marketers
What do you like best about the product?
I have been working with HubSpot since the beginning of 2018 and I am a big fan of the platform. I love HubSpot's powerful automation features and the fact that you can do literally everything you need inside of one platform only. I find the Marketing Hub really complete and intuitive. I like the fact that I can create emails from drag and drop templates or custom emails without any coding experience. I also like the fact that I have a complete overview of my email performance right after I send it, being able to see who opened, clicked, and engaged with the email.
My favorite part of HubSpot is definitely the workflows, which I use not only for emails but also for automating team tasks, streamlining customer support work, setting up reminders... (to be really honest, nowadays I use workflows for pretty much everything at work lol). With workflows, creating targeted lead nurturing sequences becomes an easy job.
I am also a big fan of HubSpot's customer support team, which is always ready to help and goes above and beyond to find answers to my questions.
My favorite part of HubSpot is definitely the workflows, which I use not only for emails but also for automating team tasks, streamlining customer support work, setting up reminders... (to be really honest, nowadays I use workflows for pretty much everything at work lol). With workflows, creating targeted lead nurturing sequences becomes an easy job.
I am also a big fan of HubSpot's customer support team, which is always ready to help and goes above and beyond to find answers to my questions.
What do you dislike about the product?
I would like to see more options for different styles of assets in the HubSpot marketplace. I find that the current options are quite similar in design and it would be good to have more dynamic landing pages to work with.
What problems is the product solving and how is that benefiting you?
I've used other platforms for email marketing so to me the problem that HubSpot solves is providing me with the most structured way of sending the right message at the right time. From the beginning of the email creation process (when you are selecting the template you want to use), until the moment when you click on the Send button to select the recipient's list, everything happens in a logical way. I've used other platforms where I had to keep clicking around to find stuff, which was really frustrating. On HubSpot things work in a logical way. The other problem that HubSpot solves is to enable you to personalize your email as much as you want (I'm talking much more than "first.name" fields). I find that highly targeted emails perform much better so to me this is really important.
Thanks, HubSpot!
What do you like best about the product?
Tough question! Tracking? Scheduling? Analytics?
What do you dislike about the product?
Although very practical, social media posting might benefit from an upgrade to reflect not only the user’s creativity, but also to keep up with periodic platform updates that encourage a more dynamic experience.
What problems is the product solving and how is that benefiting you?
Our list of contacts is getting stronger everyday. Not necessarily more contacts... we are seeing more meaningful engagement.
Simple to understand and great collaboration
What do you like best about the product?
Fast, reliable collaboration that is 2nd only to Google. Simple to follow ui that is generally helpful and doesn't get in the way of the work.
What do you dislike about the product?
Occasionally finicky word processing and navigation in emails. Slow processing of active lists occasionally, especially if only a very small change was made.
What problems is the product solving and how is that benefiting you?
Social posting and scheduling in one place, email analytics, collaboration and sharing templates, connected team that can work quickly and provide feedback and make changes on the fly.
Recommendations to others considering the product:
It's very complete and in-one-place and handles all you need, as well as high quality, a tough balance to find elsewhere. Learn what it can do to its full potential before comparing certain features. It's supposed to make your life easier on the job.
Makes posting and tracking simple
What do you like best about the product?
I love how I can bulk post for social media as well as track results. I also enjoy how I can track contacts to see what emails they've opened, what posts they've clicked and which pages they've visited.
What do you dislike about the product?
It is difficult to track website traffic and social media analytics for things done outside of Hubspot. I have to plan ahead and make the landing page in Hubspot as well as schedule the posts in Hubspot if I want to see the data.
What problems is the product solving and how is that benefiting you?
The best thing is probably the ease of organizing our content calendar. I can see what is scheduled, what is in draft and what has been posted, along with analytics, all in one spot.
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