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    Benoit D.

Great package for start-ups

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot is easy to start with and integrates with other tools (zoom, google, etc.)
You can easily have a 360° view of your suspect and prospect interactions. Link with your Google Ad accounts, and website. Hence tracking how someone became a lead then an opportunity is super easy (for non tech people).
What do you dislike about the product?
CRM fuction is definetely its weakness. With missing basic information (such as invoice details, etc.) you can create it by yourself, but however, it's easier when it's prebuild.
What problems is the product solving and how is that benefiting you?
Centralizing all our customer interactions (calls, visits, ads, emails, etc.). It helps to make targeted outbound emails and campaigns. We're able to automate a bunch of actions to schedule sales/demo meetings.


    Michelle B.

Social Media HubSpot

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
I like how easy it is to upload assets and schedule on social media platforms.
What do you dislike about the product?
Reconnecting the social media platforms.
What problems is the product solving and how is that benefiting you?
All in one marketing, from ads, to leads, to website, and email and so much more.


    Information Technology and Services

Hubspot has been incredibly helpful for our paid ads, email, and marketing automation

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
The ability to target Hubspot lists with facebook ads is incredibly useful for my job. Hubspot's automation and reporting capabilities are robust and i'm able to do everything i'd like to.
What do you dislike about the product?
The reporting tool takes a little while to figure out. Once you figure it out, it's really useful.
What problems is the product solving and how is that benefiting you?
We use hubspot as our marketing CRM, but we have seen a lot of bang for our buck with the paid targeting capabilities, email functionality, and workflow/reporting capabilities.


    Carrie L.

Hubspot is a robust CRM with excellent reporting features, needs additional B2B features

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Really detailed CRM

Incredible Knowledge Base

Good dashboards and reporting features

Great support. The chat feature is fantastic.
What do you dislike about the product?
Some features that would make sense for B2B companies are not native, though Hubspot is working on them. For example, you can't add company property fields to forms, which are crucial to us for marketing analysis.
What problems is the product solving and how is that benefiting you?
We came to Hubspot after switching from Zoho in order to get a stronger picture of our customers, as well as better sales and marketing tools.
Recommendations to others considering the product:
Do additional research if you have a complicated sales process as there may be another product that works better for you. Expensive for small teams, although they have excellent scaled pricing for startups.


    ryan m.

Hubspot - Highly Recommended

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
I like the ease of creating emails, lists, and workflows. It's very intuitive and doesn't require a coder to understand. And their support process and team are awesome!
What do you dislike about the product?
Not every aspect of Hubspot is flexible. It's not as customizable as our team had hoped. However, we feel the benefits outweigh the frustrations. Also, creating web pages can be a pain if you don't know some CSS or have a teammate that does.
What problems is the product solving and how is that benefiting you?
We are standing up new products after COVID hit and wanted a user-friendly system that could be used easily across a distributed team.
Recommendations to others considering the product:
I recommend having a good API developer if you have multiple systems you are trying to integrate with Hubspot. The Pre-built integrations such a zoom and SalesForce can be unstable and problematic.


    Haeley B.

The simple yet robust marketing platform for every size team.

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
The simplicity of use for all the features, like email or social scheduling & robust information delivered from the reports and dashboards. I use almost everything on the HubSpot account, with a few exceptions. I find everything has a great benefit in some way to the marketing success of our business.
What do you dislike about the product?
The data reporting capabilities. Some reports are not customizable to the extent I wish. I am not able to save certain reports to view data filtered how I want by certain properties or time periods. I feel that this is overall an easy fix.
What problems is the product solving and how is that benefiting you?
Having all our team on a single platform has been a big problem HubSpot Marketing Hub has helped us to solve. There are many benefits and features within HubSpot which we would have to use 5+ platforms to achieve prior to marketing hub. Our team is very happy overall, me particularly! It benefits us to have everything we use on a single and effective platform, from email to social media to landing pages to form fills and workflows.
Another problem HubSpot has helped us to mitigate internally has been gaining self sufficiency and having our internal smaller team be able to manage the software independently, limiting the amount of outside help we seek from 3rd party contractors or other firms.
Recommendations to others considering the product:
I would highly consider this, along with the softwares you are using now to achieve marketing success. What platforms do you use today to get the job done? and what could use possibly eliminate should you join the HubSpot marketing hub. Everything you would need to know as far as trainings and how to perform would be provided to you in the marketing academy training.


    Computer Software

Love hubspot Marketing Hub!

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
I love that i can manage all my social media platforms from within hubspot
What do you dislike about the product?
I do not like the fact that you can only post video and @ people on company pages. We manage several accounts and it is a feature that really could do with development.
What problems is the product solving and how is that benefiting you?
I love the reporting, it is very easy to see the ROI


    Trisha C.

Incredible software. So user friendly and very versatile! Workflows, Emails, Livechat and More!

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
My favourite thing about HubSpot is the User Friendliness. Everything is so easy to find and easy to learn. You barely need to use the knowledge base (which is very extensive and helpful) because you can determine how to use the tools without help. The software is laid out in a way that is intuitive and easy to use.
What do you dislike about the product?
A few functions would make HubSpot even better. If they could allow more flexibility with form notifications, it would really help me to use it more effectively for my internal processes. Other than that, it is really amazing!
What problems is the product solving and how is that benefiting you?
We use so many things! But mostly the forms, workfows, email marketing, CRM and more. We have automated our entire insurance program through huspot, and we track professional services rendered through it as well. It's pretty amazing!
Recommendations to others considering the product:
Hubspot does not currently have asset tracking, so if your company is primarly product based and you need to track products by serial numbers in the event of recall etc, this is not for you (consider Salesforce for this.) If not, it is an INCREDIBLE platform and so easy to use. I prefer it to Salesforce for so many reasons, but mostly ease of use.


    Computer Software

Easy to use and powerful

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot workflows are easy to use - everything is quite straightforward once you get the hang of things as it is all drag and drop and easy to see compared to something like Marketo. The email and marketing automation (workflows) components are also wysiwyg so it's very straightforward. Contact management and list management is also easy and intuitive to use.

HubSpot's live chat support has also been very handy a lot of times when we've encountered quick questions and need help.
What do you dislike about the product?
There are sometimes very specific nitpicky features I'd like on workflows, like being able to compare different fields against each other, but these only pop up on certain occasions. I wish there were also an "undo" button on workflows. The Analytics are pretty simple but unfortunately because we built our own integration with Close, we aren't able to take advantage of it.

However, for the most part, Hubspot does do noticeable feature releases from time to time and I have been seeing continuous improvements for the past 4 years I've been using it.
What problems is the product solving and how is that benefiting you?
At my current organization, we use HubSpot Marketing Hub for our marketing database which also syncs to Close CRM for the Sales team. The main thing we are trying to solve is email marketing, but also lead scoring, and forms. With HubSpot cookies and HubSpot Insights, we're able to gain more insight and knowledge into our marketing database.


    Jairus S.

I Take HubSpot Wherever I Go

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot workflows and automations have been a lifesaver. Every company I've been to and consulted with I always recommend them. Especially now that I can make lists and workflows for companies!
What do you dislike about the product?
Nothing comes to mind, program and integrations work well.
What problems is the product solving and how is that benefiting you?
Saving time, qualifying leads, keeping track of campaigns