Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Easy to use, grows with you
What do you like best about the product?
The platform integrates many different pieces together, preventing fragmented systems. The interface is easy to use and understand, even for people new to using it. There is plenty of online documentation to help you get started.
What do you dislike about the product?
I don't like the onboarding checklist- I wish it included things about setting up branding, colors, fonts, etc. so that I proactively have that added before trying to build an email or landing page and need to change it all. Other than that, not much. It's a great tool
What problems is the product solving and how is that benefiting you?
We are solving the problems of difficult to use automation platforms and spotty reporting. With Hubspot, we can see everything about a client in one place, which really helps with both our marketing and our service delivery.
Much for the marketer to like and leverage
What do you like best about the product?
The email marketing and automated marketing elements are the areas I use most, and I happen to like them very much. The email service is robust and, at our account level, offers excellent A/B testing. Crafting an email is easy, which is good since I'm not technical. Once we send the email we get plenty of analytics on the back end to help improve our outreach.
The automation (workflows) requires some learning and time to set up initially, but once you've got the hang of it, this is time well spent. This automation opens up so many possibilities for the marketer.
Additionally, the HubSpot Academy offers high quality guidane on not just using the platform, but also doing better marketing (in my case, I'm focused on the marketing).
The automation (workflows) requires some learning and time to set up initially, but once you've got the hang of it, this is time well spent. This automation opens up so many possibilities for the marketer.
Additionally, the HubSpot Academy offers high quality guidane on not just using the platform, but also doing better marketing (in my case, I'm focused on the marketing).
What do you dislike about the product?
While I don't use it a great deal, I find the contact management aspect of Hubspot to be a little cumbersome. Specifically, in my marketing role, I have found it's not always easy to understand why a contact may not be getting our emails. The platform says we have duplicate companies, but what we actuallyhave are many company entries that lack a company name. Cleaning this up is pretty much impossible, so we'll have to live with it.
What problems is the product solving and how is that benefiting you?
We have used HubSpot for more than two years. Only recently have we had most of the bells and whistles. What has been useful are the workflows. We have various forms on our (non-HubSpot) website, which feed contacts into funnels. We then use the automation of the workflows to keep the conversation going with our audience. The automation can be reinforcement after they do something, like signing up for a webinar, or reminders and content drips when they don't. We also make good use of the Deals section under Sales to keep our fingers on the progress of leads.
Recommendations to others considering the product:
There are many reasons for the marketing professional to adopt HubSpot. With a robust CRM feature and reliable email and automated workflows, there are plenty of tools to make the marketer's job easier. Don't forget the training included with HubSpot Academy. It makes many tasks easier for you, making it a worthwhile investment.
powerful software, sophisticated, but not complex
What do you like best about the product?
I work for an agency responsible for using, implementing and optimizing HubSpot Marketing Hub for client organizations. For me, HubSpot Marketing Tools ir very easy to use and is perfect to hungry people for knowledge! Every time something are improved on platform. My favorite tool is e-mail marketing, workflows, and SEO - topic clusters. It is very easy to use, with a friendly experience and could give us more time to do strategies with faster tactics and also, of course, see the results and what we need to do to improve our goals. I also like the HubSpot Academy with very interesting courses and content and the knowledge base, very useful and direct in the tatic information.
What do you dislike about the product?
I believe the HubSpot could improve SEO analytics and campaign reports for the Brazilian context. For example, the SEO tool don't show us the best options of key words.
On campaign we can't see exactly who are contacts that we can atribbute to this campaign in a easy way.
Lead scoring - the regular scoring is not intuitive enough and we couldn't get the most out of it.
Reporting - the reporting capabilities is quite limited and we can't use forms to make reports.
On campaign we can't see exactly who are contacts that we can atribbute to this campaign in a easy way.
Lead scoring - the regular scoring is not intuitive enough and we couldn't get the most out of it.
Reporting - the reporting capabilities is quite limited and we can't use forms to make reports.
What problems is the product solving and how is that benefiting you?
In our projects, we could bring a better consumer and lead journey with HubSpot Marketing tools. We could analyze the results in a better way, do tests, qualification of contacts on HubSpot, etc. Also, improve our outcomes on marketing campaigns and engajement with out content. Other interesting problem that we are solved was a view of lead generation and the funnel by classifications. We used dashboards to make it easy to see for clients and quickly to take insights and actions.
Recommendations to others considering the product:
HubSpot is a powerful tool, but we need to do a great setup and create a standard organization of assets. If we don't do this, HubSpot can become confused and disorganized. So I genuinely recommend an excellent organization of assets, like names of e-mails, workflows, folders, etc. If we don't have the basic routine properly, we probably will have problems finding anything on HubSpot. It is a project management concept that we need to apply to this software, in my opinion.
Good service
What do you like best about the product?
Helpful for tracking, which is why we host many of our web pages on here, all of our files, our forms, our blogs, our emails, our contacts, and our social media. The classes are a huge help as well.
What do you dislike about the product?
I don't like how HubSpot is mainly "do it yourself." When one reaches out to support, the staff usually points you to articles. It would be helpful if they would be willing to take over the computer screen with more technical issues, or when something is more complex (such as a bug on HubSpot's end), if they just did the task for you after fixing the bug on their end. It's frustrating to spend so much time reading articles for tasks that aren't in one's wheelhouse--like coding, editing complex templates, etc.
What problems is the product solving and how is that benefiting you?
Tracking issues have been solved. It's so nice to know which contacts visit specific websites, submit forms, or interact otherwise. HubSpot makes it so easy to track contact-by-contact, and they have so many helpful HubSpot Academy classes and lessons. Specifically, their SEO course. Creating and sending emails is much easier as well. Another benefit is with their automated social media options--that has changed the dynamic of our small 3-person marketing team. Additionally, creating campaigns and viewing analytics based on these campaigns is helpful.
Very impressed with capabilities within HubSpot
What do you like best about the product?
The sequences, tracking of emails and knowing when someone has opened an email. It integrates well with Gmail.
What do you dislike about the product?
I am in an Account Manager role. There are currently limited capabilities to provide an effective dashboard for my role. Also, the search capability in the system can sometimes take longer to find the contact I am looking for. It is not fully intuitive.
What problems is the product solving and how is that benefiting you?
A solid and reliable place to manage contacts and notes related to them. Sequences have enabled me to very efficiently book meetings with contacts. I use tasks to know what things I need to do each day.
Leaves a bit to be desired for marketing suite
What do you like best about the product?
free plan, good CRM, scrapes data from websites to fill in contact details.
What do you dislike about the product?
- little customization in email templates
- landing page quality is pretty low, poor templates, and poor core web vitals metrics
- landing page quality is pretty low, poor templates, and poor core web vitals metrics
What problems is the product solving and how is that benefiting you?
Sales: Managing are deal pipline, revenue forecast, and setting up sequences allows us to conduct our sales activities much faster. It also helps us see hour our reps are doing.
Marketing workflows: built-in automation, A/B testing, segmentation allows us to easily create email, landing pages, and social content much faster than we would have others.
Data/Analytics: The dashboards provide great at-a-glance data that helps keep us iterating and improving. The campaigns feature allows us to see all marketing tactics tied to a certain initiative, also telling us how we did and where we can improve. Sequences are also easy to review: in an instant we can see our open, click, and reply rate, and know what content is working (or not).
Marketing workflows: built-in automation, A/B testing, segmentation allows us to easily create email, landing pages, and social content much faster than we would have others.
Data/Analytics: The dashboards provide great at-a-glance data that helps keep us iterating and improving. The campaigns feature allows us to see all marketing tactics tied to a certain initiative, also telling us how we did and where we can improve. Sequences are also easy to review: in an instant we can see our open, click, and reply rate, and know what content is working (or not).
Recommendations to others considering the product:
Honestly - get it. It makes everything super simple, the support is great, and it's cost-effective when compared to other options.
Hubspot makes marketing to a wide constituency easy!!
What do you like best about the product?
I think it does everything. And any time I have a question, I can call Hubspot's incredible support team or go to HubspotU for help. My current job and my most recent past job use Hubspot. I love the marketing integrations.
What do you dislike about the product?
There really isn't anything I dislike. Generally, if something is hard it's because I don't understand how to use it. Once I learn, it becomes another great feature.
What problems is the product solving and how is that benefiting you?
Solving everything. The Sales sides lets us go big or small, with individual tracked emails or with mass emails. Social integrates awesomely. The dashboards are great.
Great Marketing Automation Platform, CRM, CMS, & Support Tool all in One
What do you like best about the product?
Ability to manage marketing, sales, and support efforts in one tool. Really apprecite all the help from the HubSpot support team.
What do you dislike about the product?
Reporting is not as robust as it needs to be. Requires a lot of consultation support to get it to where we want it.
What problems is the product solving and how is that benefiting you?
We use HubSpot for marketing automation as well as our website. Benefits include ease of use and ability to manage everything in one place.
Hubspot review
What do you like best about the product?
Landing pages are really helpful to address people on what you like them to see and manage links and views.
Mailing and social very helpful to have everything to manage in hubspot without the support of others
Mailing and social very helpful to have everything to manage in hubspot without the support of others
What do you dislike about the product?
Everything is very helpful to manage our website and contacts
What problems is the product solving and how is that benefiting you?
We have some problems with mailings and some host email addresses. Everything is better with hubspot
CRM that works
What do you like best about the product?
How custom you can hubspot, so it works for your business.
What do you dislike about the product?
Not hearing about new product roll outs fast enough.
What problems is the product solving and how is that benefiting you?
Reporting on marketing leads.
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