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    Online Media

Very versatile tool for small marketing teams

  • September 23, 2025
  • Review provided by G2

What do you like best about the product?
The variety of tools available, from reporting to designed elements like landing pages and emails, make this a super versatile one-stop-shop.
What do you dislike about the product?
The reporting functionality can be pretty limited, especially when doing simple calculative exercises.
What problems is the product solving and how is that benefiting you?
Helping to automate workflows for inbound leads, sending out marketing email to our subscribers, easy landing page builder to spin up paid advertising landing pages quickly. It reduces the need to coordinate between many different platforms.


    James D.

Comprehensive Marketing Platform with Strong AI Features, But Watch the Licensing Costs

  • September 23, 2025
  • Review provided by G2

What do you like best about the product?
The ability to schedule and publish content across multiple social platforms simultaneously is a genuine time-saver, whilst the unified content calendar provides excellent visibility of your entire social media strategy.

The robust reporting capabilities offer comprehensive insights into campaign performance, lead attribution, and ROI metrics, with custom report building allowing for tailored analysis that aligns with specific business objectives.

Additionally, the AI assistance in building workflows has streamlined our marketing automation processes considerably, with smart recommendations for workflow triggers and actions helping create more sophisticated nurture campaigns, whilst the AI content suggestions feature speeds up the creation of email sequences and landing page copy.
What do you dislike about the product?
My main frustrations with HubSpot Marketing Hub centre around certain features being locked behind specific seat types, which can create budget constraints and limit team accessibility with team members unable access tools they need without additional licensing costs.

Additionally, identifying which specific activities are driving results versus those that aren't performing can be more complex than expected, as the attribution reporting, whilst comprehensive, sometimes lacks the granular detail needed to make quick tactical adjustments.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub has been a game-changer for tackling the chaos of multiple marketing tools that never seemed to talk to each other properly. Before using it, I was constantly switching between different platforms for email campaigns, social media scheduling, landing pages, and analytics - which was not only time-consuming but made it nearly impossible to get a clear picture of what was actually working. Now everything lives in one place, which means I can see the full customer journey without having to export data from five different systems and try to make sense of it all in spreadsheets. The ability to post across multiple social platforms at once has been brilliant - no more logging into Facebook, then LinkedIn, then Twitter individually, which used to eat up hours of my week. The AI workflow builder has also saved me tonnes of time on setting up email sequences and nurture campaigns that used to take ages to configure manually. Plus, the reporting finally gives me proper visibility into which campaigns are actually driving results, making it much easier to show the boss exactly how marketing spend is paying off and where we should double down our efforts.


    Harsh P.

"A powerful, all-in-one tool for marketing"

  • September 23, 2025
  • Review provided by G2

What do you like best about the product?
HubSpot Marketing Hub impresses with its comprehensive features, user-friendly design, and robust automation capabilities. It excels in analytics and CRM integration.
What do you dislike about the product?
It can be pricey for small businesses. Some customization limitations exist, yet overall, it's a powerful all-in-one marketing solution.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub solves the challenge of fragmented marketing efforts by integrating tools for email, social media, content creation, and automation into one platform. This streamlines workflows, enhances efficiency, provides valuable insights through analytics, and fosters cohesive strategies across teams.


    Matt J.

An ever-growing box of useful tools!

  • September 23, 2025
  • Review provided by G2

What do you like best about the product?
I love that everything is in one place and that you can integrate almost any app/service. This is very helpful for our small team, since we can all access the data and history. Having social media, email, and several other forms of digital marketing all together, makes tracking campaigns easy. Tasks are also easy to track and even automate! I am excited to see what new features come next.
What do you dislike about the product?
I have trouble with the hub's ability to track email data and contacts that are not engaging. It would be nice to have a way to assist us with reengaging the contacts instead of excluding them from the marketing list completely.
What problems is the product solving and how is that benefiting you?
We need data and hubspot delivers that for almost every marketing measurable that we use. It is all in one place and easy to extract the data our upper management needs.


    Rachael H.

Powerful CRM with Room for Creative Expansion

  • September 22, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate tracking ad expenditure on Google Ads and Meta ads through HubSpot Marketing Hub. It’s a useful feature that helps in managing our advertising budget effectively. Additionally, the ability to handle our email marketing needs smoothly is something I find quite valuable.
What do you dislike about the product?
I found it a bit difficult to train all the employees to use HubSpot Marketing Hub and make it a habit. Also, I wish there were more creative designs available to make email marketing easier to use and more catered towards individual brands. Tracking ad expenditure and conversions could also be improved to be more accurate.
What problems is the product solving and how is that benefiting you?
I use the product to track ad expenditure and enhance email marketing, streamlining our CRM processes even though employee training was initially challenging.


    Dhruv D.

HubSpot Marketing Hub A True Partner That Helps Scale Your Business

  • September 22, 2025
  • Review provided by G2

What do you like best about the product?
The ease of use this tools has is amazing, Easy login with 2FA option as well, Implementing into your existing system is also damn easy.
What do you dislike about the product?
I feel the pricing is a bit concerning for small scale businesses, So in my opinion this tool is particularly most useful for Enterprises, Mid-Size company and Funded Startups too.
What problems is the product solving and how is that benefiting you?
In my agency I faced operational inefficiency and a bad client experience while onboarding and timely updates to the client about their work progress was also lacking. Using HubSpot Marketing Hub I could increase operational efficiency as well as provide prompt and quality customer experiences.


    Computer Software

Admin for over 6 years- good product, support is starting to lack

  • September 22, 2025
  • Review provided by G2

What do you like best about the product?
It's simple and easy to use. Great for startups who need to give people autonomy to go in and create/send emails on their own.
What do you dislike about the product?
Customer support and sales experience has drastically declined. I'm trying to SPEND money and the responsiveness//urgency is not there.
What problems is the product solving and how is that benefiting you?
For us it's our MAP system. We use Salesforce outside of hubspot for CRM. It's a good tool for smaller sized companies without large complexities in their data sets. We use it for standard features like forms, emails, lists (now segments), workflows, and campaign memberships.


    Fund-Raising

Powerful management tool

  • September 22, 2025
  • Review provided by G2

What do you like best about the product?
I really enjoy using HubSpot because it brings all my marketing and customer management tools together in one easy-to-use platform. The dashboard gives me a clear view of deals, tasks, and client activity. I also love how it keeps everything organized and integrates seamlessly with our email and other apps. It was simple to learn, I’ve only been using it for four months, and I can already see how helpful it is. I’m excited to explore even more of its marketing and work flow features!
What do you dislike about the product?
I’ll have a better answer once I finish building the workflow I need. If I can’t get it to assign a task date based on a deal date (e.g., one week before and on the date), I’ll be disappointed.... so, to be determined!

Also I would add a template creation feature that let's you take a good email I just wrote while in my contact and save it as a template. Now I have to open templets, find my folder, create from scratch and copy and paste. A quick save to template button would be awesome!
What problems is the product solving and how is that benefiting you?
I need to spend more time learning this feature.


    Merve K.

Best marketing automation and CRM tools for SMBs

  • September 21, 2025
  • Review provided by G2

What do you like best about the product?
It is all-in-one software, I really like it is very perfect to see the customer journey.
What do you dislike about the product?
Lately, they changed the seat charges. It can be very experience for the big teams.
What problems is the product solving and how is that benefiting you?
The data management, customer journey analysis, integration with the other external tools.


    Vardan H.

All in one platform for inbound marketing

  • September 19, 2025
  • Review provided by G2

What do you like best about the product?
It enables personalized marketing hub and automation on any data
What do you dislike about the product?
Should be cost effective and must be integrated with excel
What problems is the product solving and how is that benefiting you?
With crm integrated with the function you can see customer that are converted to clients