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    Insurance

Good capabilities while scaling

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
The most helpful part of the Marketing Hub is that it tends to be a one stop shop - for scheduling emails, integrated with CRM (obviously), editing content
What do you dislike about the product?
Biggest dislike is that we continue to increase our marketing contact tiers though I feel like some we should be able to clear out
What problems is the product solving and how is that benefiting you?
Main problem is being able to outreach our clients and prospective clients at scale!


    Leisure, Travel & Tourism

I've found the marketing hub very useful, especially for social media management.

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
The best thing about the marketing Hub has been the ability to integrate all of our company;s social media accounts. It's been really time-saving to be able to post to our different social media accounts (Instagram, facebook and Twitter) all in one go. This has maximised my efficiency when it comes to social media content, and given me back time to focus on other aspects of the business. It's also great for pre-loading drafts and scheduling posts, which has again allowed me to maximise my efficiency on a task that was previously very time-consuming.
What do you dislike about the product?
The main downside I have noticed is the inability to tag people when preparing social media posts through the socials tab - this has meant that I have to go to the post n the relevant platform once it has been published if I do need to tag anyone.
What problems is the product solving and how is that benefiting you?
Social media was previously a really time-consuming task for me - particularly because our company has multiple different social media accounts on each platform. The Marketing Hub has allowed me to do all of my social media posts in one place which has maximised my efficiency and given me more time to focus on my other administrative tasks.


    Marketing and Advertising

Not as intuitive as other competitors

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
It is helpful having everything in one place rather than using multiple apps together.
What do you dislike about the product?
It was not as intuitive as I was hoping. Compared to some competitors the interface felt kinda clunky and took me longer to feel comfortable with. Stuff isn't always where you expect it to be and so it took me a while to get used to it. Also pricing gets really steep fast, a lot of the advanced features are locked behind higher-tier plans.
What problems is the product solving and how is that benefiting you?
The biggest thing that Hubspot is helping me with is that I spend less time jumping between multiple tools. It was super time consuming having to use a separate CRM, separate email tool, a different landing page too, etc. It made tracking ROI impossible. That's why I like Hubspot, is because there's everything I need to manage the whole funnel.


    Information Technology and Services

Competitive Cost with Robust Marketing Features

  • September 27, 2025
  • Review provided by G2

What do you like best about the product?
I find HubSpot Marketing Hub incredibly easy to set up and user-friendly, which is perfect for our startup. The intuitive interface and well-placed tools make navigation effortless. The platform significantly aids in email marketing by expanding our customer base and boosting revenue. Also, managing ads is simplified with everything accessible on a single page. The cost of the HubSpot tool is competitive, offering features that are very useful, making it a strong candidate for repurchasing.
What do you dislike about the product?
I would like the ability to manage social media within our existing account.
What problems is the product solving and how is that benefiting you?
I find HubSpot Marketing Hub boosts our customer base and revenue through easy-to-use email marketing and ad management, with all metrics accessible at a single click.


    Jugal J.

A complete solution for marketing and CRM alignment

  • September 26, 2025
  • Review provided by G2

What do you like best about the product?
I love how seamlessly it connects with HubSpot CRM. Having marketing and sales data in one place makes reporting and campaign optimization much easier. The automation workflows are intuitive, and email personalization at scale has been a game-changer for lead nurturing.
What do you dislike about the product?
It’s powerful, but the pricing can be steep as you scale. Some advanced features also have a learning curve, especially for smaller teams without prior CRM experience.
What problems is the product solving and how is that benefiting you?
It solved our issue of scattered customer data and disconnected tools. Now, our marketing campaigns are more targeted, ROI tracking is clearer, and sales-marketing alignment has improved significantly. It saves time and makes strategy execution more predictable.


    Carlos C.

HubSpot Marketing, the best way to connect to your customers.

  • September 25, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how simple it is to integrate a subscription form into your website, allowing potential customers to easily submit their email addresses.
What do you dislike about the product?
I would really appreciate it if they offered a wider variety of newsletter templates with more appealing designs.
What problems is the product solving and how is that benefiting you?
It addresses the issue of needing to create separate newsletters on various other platforms.


    Andrey F.

Efficient Lead Management with Room for Speed Improvement

  • September 24, 2025
  • Review provided by G2

What do you like best about the product?
I find the customization settings for companies and leads within HubSpot Marketing Hub extremely useful, allowing for tailored management of information. The automatic saving of changes and their visibility to the entire team is incredibly convenient, ensuring seamless teamwork. The inclusion of AI tools is a compelling feature for future use.
What do you dislike about the product?
I would make it faster in updating all the changes I make.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub facilitates lead searches, allows saving and enriching contact details, and makes information visible to the team. It enables customization and automatic saving of changes, enhancing team collaboration and efficiency.


    Arul A.

All in one Inbound Marketing Platform

  • September 24, 2025
  • Review provided by G2

What do you like best about the product?
Easy to implement and use, Automated all our marketing work flows
What do you dislike about the product?
Not much room to integrate with 3rd party tools and less features for a/b testing
What problems is the product solving and how is that benefiting you?
It combained all camapaigns , Social media activity, analytics and landing pages in one tool rather me jumping around in multiple places


    Rebecca S.

User Friendly, Great for Email & Marketing Campaigns, Organizing Contacts

  • September 24, 2025
  • Review provided by G2

What do you like best about the product?
I love the plethora of information (fields) you can include for each record. It is easy to pick out which items of information you need and how you want it arranged on the pages. Also, creating lists and reports is very customizable and fairly straightforward. I usually download lists into an Excel file, which makes it easy to sort and manipulate. We use HubSpot for fairly large email/marketing campaigns, announcements, invitations, and holiday greetings. We make a point to send out at least 1 campaign monthly, plus we announce training or livestream webinars at least every other month. HubSpot marketing has made that process quick, easy, and with great feedback on delivery and engagement. This helps us to tweak our efforts if there are people or organizations who have patterns of opening or responding to our messages. We only use it along with Excel and Adobe, and have integrated with Microsoft Teams smoothly as well. We had no formal training, just watched videos and accessed the help desk to implement this application within our organization.
What do you dislike about the product?
At times, the standard reports are missing information that I would expect to be included, but making adjustments is straightforward. Customer service leaves something to be desired, as it can be difficult to reach a real person quickly. Overall, though, the application has fulfilled its purpose, and we continue to find new ways to use it and maximize its value.
What problems is the product solving and how is that benefiting you?
Being able to reach our large audience quickly and gauge their responses, or even note when there is no response, is important to us.


    Information Technology and Services

Mostly positive, with a few bumps here and there.

  • September 24, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate the level of visibility this tool provides across a wide range of metrics. It gives me much deeper insight than most other CRMs I have used. I also find it very easy to upload lists, and I like that it clearly indicates where any errors occur and explains how to resolve them.
What do you dislike about the product?
The abundance of features can be overwhelming, especially for smaller teams like ours, and this often results in the tool not being used to its full potential. Because of the platform's complexity, making the most of it usually demands a dedicated specialist. Additionally, the navigation can be inconsistent; frequent updates to the user interface make it challenging to find certain features, which disrupts workflows and can be quite frustrating.
What problems is the product solving and how is that benefiting you?
Since Hubspot is an all-in-one platform, we are able to track all of our marketing campaigns, efforts, sales activity, and ROI in a single place. This makes it much easier for us to see which areas we are performing well in and which areas could use improvement.