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    Kevan S.

Review of Hubspot for SME Marketing business

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
Really good templates for email marketing and the ability to have email tracking (so you know and are notified when target customers open those emails) is invaluable.

I like that setting up an email marketing campaign is really easy, and Hubspot send you emails automatically reminding you to set up further functionality if you haven't had time to do so yet.

It was also really easy to implement and the reporting is good too!
What do you dislike about the product?
The biggest issue I have had is some contacts I added early on were not ticked as marketing contacts (my error - I didn't know what I was doing initially!), and therefore don't appear on email marketing lists.

I understand why, but it's way too difficult and confusing to change the subscriptions once they have been set up incorrectly. I have had to send emails manually to a number of contacts due to this (not the end of the world but frustrating).
What problems is the product solving and how is that benefiting you?
Being able to design and implement an email marketing campaign at scale & speed is a big benefit for me.


    Geoff K.

Experience with HubSpot Marketing Hub

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
Once you are set up it's really easy to create your own templates, run campaigns and track results.
What do you dislike about the product?
Some complexity to set up if you do not have strong technical skills.
What problems is the product solving and how is that benefiting you?
Creating campaigns from scratch can take a lot of time. HubSpot makes it easy and provides excellent insights as you go.


    Consulting

Hubspot makes tracking everything easy

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
Ease of Use and Ease of Integration. Ease of Implementation.
What do you dislike about the product?
So far just some features that I find hard to utilize.
What problems is the product solving and how is that benefiting you?
The itnegration of processes between sales and marketing


    Andrew C.

One of the Best Content Marketing Platforms for Small Teams

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
The Marketing Hub allows my small, in-house marketing team of six people to accomplish so much without wasting time switching between platforms. Setting up the account and individual profiles was straightforward with minimal additional research needed. As for the use case, we use the Marketing Hub for things like landing page creation, automated drip campaigns/emails, social media publishing, and email newsletters. These tasks occur almost daily so I'm almost always keeping HubSpot open on my tabs. Likewise, I have found the platform's customer support and knowledge base to be excellent and able to provide help during the first attempt.
What do you dislike about the product?
Nothing comes to mind at the moment since HubSpot keeps up-to-date with integrations and functionality. It really has become an all-in-one solution for our marketing team.
What problems is the product solving and how is that benefiting you?
As a small, six-person marketing team for a SaaS brand, we rely on HubSpot's Marketing Hub to automate certain processes, namely email drip campaigns. Additionally, the social publishing tools make things easier to manage and scale without requiring multiple team members being pulled off of other projects. Prior to using this platform, we struggled to keep on top of all these different components of customer engagement and bounce between different tools.


    Allen J.

A good tool for customer relationship management.

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
The ability to filter lists of companies, contacts, or tasks.
What do you dislike about the product?
Contacts and companies can not be segrated for different teams without a major upgrade purchase.
What problems is the product solving and how is that benefiting you?
Tracking relationships with new and existing customers.


    Consulting

I came for a CRM and ended up with so much more!

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
I use it primarily for my email campaigns. As other pure email marketing platforms became restrictive and too expensive, I found I had the same tool if not better in my HubSpot account!
What do you dislike about the product?
As a small business owner that is part of a start-up, I wish I had more income to take advantage of the "Professional" level. Using the "Starter" there is some good features but I cannot unlock all of the features.
What problems is the product solving and how is that benefiting you?
Like the integrations with my Zoom, Calendly and website forms, particularly in building my contact database. Also really like having the email functionality in my account.


    Marketing and Advertising

An effective tool for working across mediums

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
The ability to manage your CRM and social and email all in one tool.
What do you dislike about the product?
It would be nice if the social tools were fleshed out a bit more.
What problems is the product solving and how is that benefiting you?
The ability to use one tool to manage our CRM, social, and email acticities.


    Heather N.

Streamlining all in one place

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
Logging and documentating custoemr interactions, contacts etc in one place so we always are in the know with what is going on with each account.It is easy to use, not just for adminstartation but for sales guys in the field, being able to send follow up emails, log calls and text, assign tasks is so user friendly.
What do you dislike about the product?
Intergrating it with other softwares has been time consuming but to be expected.
What problems is the product solving and how is that benefiting you?
Allowing us to streamline our process, create campaigns and watch marketing trends as well as document the lifecycle of leads, to customer to order.


    Carolane S.

Easy to use

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
HubSpot stands out for its ease of use. I like the drag and drop part and how it's second nature wise to set up campaign
What do you dislike about the product?
I am not sure the CRM is at is best feature yet. There is a lack of ease to use and to understand and it's hard to use it with analytics tools
What problems is the product solving and how is that benefiting you?
We are a small team so
We need to be agile. HubSpot help us do that


    Computer Software

Most Intuitive CMS

  • February 18, 2025
  • Review provided by G2

What do you like best about the product?
I love HubSpot Marketing hub! It is the most intuitive CMS I have used. I love how everything for marketing is in one consolidated place. One file upload covers everything for workflows, emails, blogs, etc. Making reports is incredibly easy and so is creating a dashboard based on lists and reports. They have such great trainings too and offer chat when you need help. It integrates with our sfdc and events software, making all of our information easily accessibly in one place. Hubspot is a total game changer and makes my life better every day.
What do you dislike about the product?
I don't dislike anything about Hubspot Marketing Hub.
What problems is the product solving and how is that benefiting you?
I work on emails, workflows, and landing pages -- one upload of a file makes it easy to access for all 3 of these tasks.