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    Information Technology and Services

Get your marketing started right away

  • May 23, 2025
  • Review provided by G2

What do you like best about the product?
The campaign features of HubSpot marketing have made it really easy to create campaigns and get thorough information about what's happening, the ROI, and even an AI-generated Campaign Summary. It has been really easy to use and implement in the current workflow as well.
What do you dislike about the product?
I don’t find much to dislike about the product; I just hope it improves over time.
What problems is the product solving and how is that benefiting you?
It is really solving the headache of planning for marketing and social media planning. Also creating landing pages is really easy.


    Jenny F.

Still the most reliable and evolving marketing platform I’ve used

  • May 23, 2025
  • Review provided by G2

What do you like best about the product?
I've used HubSpot for over 10 years, and what stands out most is how it consistently evolves without becoming overwhelming. The interface remains clean and intuitive, but the features have grown with the times — from early email campaigns to smart segmentation, automated workflows, and AI-powered insights.

I particularly love how seamlessly everything integrates: email marketing, landing pages, CRM, forms, analytics, and social media all live in one ecosystem. The automation capabilities are powerful but user-friendly, allowing you to build out campaigns and nurture sequences without needing to code or rely on developers.

Reporting is another strength — especially the ability to build custom dashboards that actually reflect how marketing is contributing to growth. HubSpot has also done a great job supporting marketers with accessible learning resources, documentation, and webinars.
What do you dislike about the product?
The only real downside is cost — especially as your database grows or you add features like advanced reporting or A/B testing.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub solves one of the biggest challenges modern marketers face: managing multiple channels, campaigns, and customer touchpoints in a cohesive, data-driven way — without the chaos of scattered tools.

Instead of jumping between platforms for email, social media, landing pages, analytics, and CRM, HubSpot brings everything together in one place. That integration has saved me countless hours, reduced manual errors, and helped create more consistent customer journeys from first click to conversion.

It's also solved the problem of attribution and ROI clarity. With HubSpot’s tracking and reporting tools, I can clearly see what’s working — and what’s not — across channels and campaigns. This helps with smarter budget decisions and far more focused strategy.


    Artur R.

Great CRM platform for live support and chat

  • May 23, 2025
  • Review provided by G2

What do you like best about the product?
many options for marketing, sales, contacts
What do you dislike about the product?
very complex, sometimes hard to navigate
What problems is the product solving and how is that benefiting you?
seeing all marketing platform utm data


    Paul S.

"HubSpot's interface and seamless integration of toolssignificantly enhanced our team's productivity

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Powerful marketing automation, AI powered content optimization, comprehensivereporting & analytics, afvanced email marketing tools, intergrated social media management, schedule posts, monitor engagement, and analyze performance, all from a single dashboard,
What do you dislike about the product?
HubSpot's tiered pricing model can be confusing, with essential features often locked behind higher-priced plans. This structure may lead to unexpected costs as businesses grow and require additional functionalities.
What problems is the product solving and how is that benefiting you?
Account management auto inputing data with gmail, logging all my emails


    Marketing and Advertising

Great CRM Experience

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
We like the ability to segment our lists and retarget certain contacts with necessary information without having to send to the entire list. We love that it's easy to navigate email templates and create emails that our customers want to read. There are plenty of tools and customizations you can create within the environment. Creating lists is easy and you have plenty of space within your tiers to grow your lists without having to increase pricing too often. Customer support is fantastic and the free training is definitely useful and we use it often. Our support person is alwasy quick with answers and solutions.
What do you dislike about the product?
Setting up automations is not the easiest thing. You have to know exactly what tags to use and word them very specifically to suit your needs. It's not intuitive. We have only one person on our team that has been able to become proficient in this thankfully but it would be nice if it was a bit easier to create that roadmap to automation. It's also not easy to figure out how to maintain your lists and clean up contacts - moving from non-marketing to marketing contacts etc and figuring out why certain contacts come in as non-marketing when they should be marketing is a hassle.
What problems is the product solving and how is that benefiting you?
It solves the issue of how best to reach our customers with meaningful messaging.


    Telecommunications

Great for keeping marketing organised and connected

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
It keeps everything in one place. I can build emails, set up forms, run workflows, and see how it’s all performing without needing to jump between tools. It’s easy to use, even for people who aren’t super technical. The contact timeline is especially helpful for seeing how people are interacting across different channels.
What do you dislike about the product?
Some of the reporting feels a bit limited unless you’re on one of the higher-tier plans. It’s also easy to outgrow the starter features if you’re trying to do more complex campaigns. Would be nice if some of the more powerful tools were included earlier.
What problems is the product solving and how is that benefiting you?
It’s helped us bring structure to our marketing activity and make everything more joined-up. Before, a lot of things were scattered across different tools or done manually. Now, we can create campaigns, track engagement, and automate follow-ups all in one place. It saves time, helps us stay more consistent, and gives better visibility into what’s working.


    Annika D.

Review after a few months of using Hubspot Pro

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
I enjoy the newsletter option. it is easy to understand, the templates are good and it helps us a lot with our marketing efforts.
What do you dislike about the product?
There are some things I am still learning and things like marketing contacts were unclear to me. It takes a bit of reading and researching to fully understand what it means. Maybe there are ways to make features more intuitive.
What problems is the product solving and how is that benefiting you?
It gives us a good overview of client behaviour. We can finally see who opens and email, clicks on links etc and we are able to send newsletters which we have been putting off for a long time due to lack of time/resources.


    Information Technology and Services

User Friendly Platform that I totally recommand

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
User-friendly interface: Clean, intuitive, and ideal for non-technical users like I am.
Really easy-to-build workflows for lead scoring, nurturing, and campaign triggers.
What do you dislike about the product?
I'm satisfied but some customization options can be sometimes rigid.
What problems is the product solving and how is that benefiting you?
Honestly, it just makes life easier.
Before, we were juggling a bunch of different tools for emails, social, landing pages.
HubSpot brings everything into one place, so we’re not wasting time jumping between platforms.
And since it’s tied to our CRM, we can actually track what’s working and tweak things fast. It’s helped me run smoother campaigns and get better results.


    Duncan R.

A Wonderful System

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Integration bewteen the contacts database & e-mails when conducting e-mail campaigns
What do you dislike about the product?
Many of the features are unavailable as being a small business does not justify the extra level of investment to access those features
What problems is the product solving and how is that benefiting you?
Solved the problem of integrating contacts with e-mail campaigns. The integration saves me heaps of hours work of constantly updating contact lists before linking them to the e-mail campaign


    lillian l.

Easy to use

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
It is easy to understand the logic once you get your hands on it. And the customer service is unbeatable.
What do you dislike about the product?
Because it is such a powerful system, there's so many functions that does need time to understand.
What problems is the product solving and how is that benefiting you?
To help me organize the customer better