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    Anuj Tiwari

Structured lead tracking has improved sales visibility and now drives higher conversion rates

  • March 28, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for LeadSquared is for CRM purposes; it's a CRM tool that I use for the lead journey and also for the dashboard.

Whenever I get a lead from any source, I import all the leads into LeadSquared, and then whatever the task lead is there, I assign it to my salesperson. The salesperson basically calls the lead, and then the activities go along as a CRM; that person is doing. Suppose they close the deal, they have to update the status and everything they have, so everything is managed in a very structured way.

What is most valuable?

The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one.

The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard.

This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me.

LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.

What needs improvement?

LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows. I think we have workflows, but they are lacking compared to platforms such as GHL and others. If we could create a more robust workflow, that could be beneficial.

For how long have I used the solution?

I have been working in my current field for more than a year.

What do I think about the stability of the solution?

LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes. Other than that, it's good, and I have not encountered reliability issues.

What do I think about the scalability of the solution?

Scalability is excellent; for businesses with a sales team wanting a full sales solution, I highly recommend LeadSquared.

How are customer service and support?

Customer support for LeadSquared is responsive and helpful; I have found them to be quite satisfactory.

Which solution did I use previously and why did I switch?

I previously used Google Sheets only, not any other product.

What was our ROI?

I can speak a lot about the return on investment; earlier with Google Sheets, we couldn't measure productivity. Now that we're using LeadSquared, we can measure the activities of the salesperson and their talk time. Based on talk time, we mark attendance, and productivity has significantly increased. The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%. This monitoring has been crucial for us.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing was smooth; one person connected with me and handled everything. He is a business development consultant from LeadSquared, and he responded quickly, onboarding us as per our requirements. The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.

Which other solutions did I evaluate?

Before choosing LeadSquared, I explored other platforms such as GoHighLevel and Zoho, but I appreciated the activity capturing features in LeadSquared the most, such as measuring talk time and salesperson activity, which led me to decide to move to LeadSquared.

What other advice do I have?

I'm focused on the dashboard; so whatever the salesperson is calling and they are working on the leads, we can understand in a better way. It's really good, and we can understand properly, such as if the salesperson is calling or not calling, and what is the activity of the lead, if they are moving that particular stage to another stage or not. All these things we can understand in the dashboard, which is good for the manager and good for the salesperson too. So I would say it optimizes the work.

Since switching from Google Sheets to LeadSquared, I have seen significant outcomes; while using Google Sheets, we didn't get insight into what the productivity was. Once we moved to LeadSquared, we have visibility. We understand which salesperson has how many leads and what the conversion rate is. We can measure all these things in LeadSquared, and this improved our decision-making. The conversion rate increased by about 30 to 35% after moving to LeadSquared.

LeadSquared is deployed in my organization on a public cloud, and we use AWS as the cloud provider. We did not purchase LeadSquared through the AWS marketplace; we got some referrals from someone who called and suggested it to us, and based on that, we made the purchase.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)


    Information Technology and Services

High Lead Visibility for Focused Follow-Ups in LeadSquared Sales CRM

  • March 23, 2026
  • Review provided by G2

What do you like best about the product?
The best thing about Leadsquared Sales CRM is that it gives high visibilty of the entire business via the leads present in the leadsquared account dashboard which helps in focused follow ups with the leads who are the prospects and hence, leadsquared is a very effective crm for filtering propective leads and providing a good business visibility of the present leads.
What do you dislike about the product?
The user interface is not very modern as well as the features of leadsquared crm at times are extremely slow to function, so the downsides are the outdated user interface and the slow processing of the functionalities which can save a lot of time.
What problems is the product solving and how is that benefiting you?
Leadsquared is solving a big problem of lead data management and reaching multiple prospective leads at one go without much hassle. The crm has good features which can help provide a report of the entire leads present in the dashboard and with the features present in leadsquared, we can actually filter the leads and reach out to them strategcially with the right time which gives us an edge over those who are not using leadsquared crm. thus, in sales, leadsquared crm is giving a businesss overview of the present market and providing the platform where one sales representative can effectively reach the customer who are prospects and need to buy the product.


    Banking

Easy to Use with Responsive Support That Delivers on TAT

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I really liked the ease of use and the time the support team takes to resolve the issue. The TAT mentioned is the TAT offered.
What do you dislike about the product?
Although it is easy to use, it is rigid in terms of accommodating certain use-cases and integrations.
What problems is the product solving and how is that benefiting you?
Lead Mapping and capturing leads from all sources to condensing it to one place


    Dinesh Reddy V.

LeadSquared Sales CRM: Powerful Lead Automation and Pipeline Visibility

  • March 13, 2026
  • Review provided by G2

What do you like best about the product?
What I like best about LeadSquared Sales CRM is its strong lead management and automation features. It helps sales teams track leads from capture to conversion, automate follow-ups, and prioritize high-quality leads, which improves productivity and conversion rates. The platform also provides real-time insights, integrations, and mobile access, making it easier for sales teams to manage their pipeline and close deals efficiently.
What do you dislike about the product?
One thing I dislike about LeadSquared Sales CRM is that the platform can sometimes be slow or laggy, especially when handling large workflows or opening multiple tabs. This can slightly affect productivity during busy sales operations. Some users also feel that certain advanced features and reporting options could be improved, and the interface could be more intuitive in some areas.
What problems is the product solving and how is that benefiting you?
LeadSquared Sales CRM solves the problem of tracking and managing leads efficiently. It helps automate follow-ups, organize sales activities, and ensures no leads are missed, which improves productivity and conversion rates.


    Suhani B.

User-Friendly CRM with Seamless Setup

  • March 09, 2026
  • Review provided by G2

What do you like best about the product?
I had a good experience using LeadSquared Sales CRM. It was helpful for managing leads and organizing sales activities. It became easier to track customer interaction, schedule follow-ups, and ensure that no potential lead was missed. The interface is super easy and user-friendly, which makes it easy for the team to stay organized. It helps to keep all customer information in one place. The user-friendly interface of the CRM makes it easy to quickly access and manage leads without spending much time learning the system. Setup was quite smooth.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
LeadSquared Sales CRM helps me manage leads efficiently, track customer interactions, and schedule follow-ups. Its user-friendly interface keeps my team organized and customer information centralized, saving time on learning the system.


    Aniket V.

Seamless Lead Management and Analytics

  • February 04, 2026
  • Review provided by G2

What do you like best about the product?
I like LeadSquared Sales CRM for its comprehensive features and lead management. It helps us with managing leads, daily tasks, follow-ups, reports, and provides excellent analytical capabilities. It's the best CRM I've worked on so far. I also appreciate how it allows customization of the sales flow to match the organization and enables real-time tracking of associates. The initial setup was very easy.
What do you dislike about the product?
Everything was fine with the software, but I think LeadSquared should integrate AI, as competitors are using it.
What problems is the product solving and how is that benefiting you?
LeadSquared Sales CRM managed our huge inflow of leads from campaigns, streamlining everything smoothly. It provides comprehensive features, lead management, and analytical reports, allowing customization of sales flow and real-time tracking of associates.


    Faheem K.

User-Friendly CRM with Stellar Auto Dialer

  • February 03, 2026
  • Review provided by G2

What do you like best about the product?
I use LeadSquared Sales CRM for the auto dialer, and I really like its user-friendly interface. It keeps a good track of lead management and provides real-time analysis of leads. The auto dialer saves a lot of time without causing any disturbance, and it's easy to handle, which helps us generate a lot of good leads for our business. The initial setup was very easy as well.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
I use LeadSquared Sales CRM for auto dialing and lead management. It's user-friendly, saves time without interruptions, and provides real-time analysis of leads, helping us generate a lot of good leads for our business.


    Joshua L.

Empowers U.S. Sales with Streamlined Automation

  • February 02, 2026
  • Review provided by G2

What do you like best about the product?
I really like LeadSquared Sales CRM's no-code sales automation for the U.S. market. The drag-and-drop automation builder is fantastic because it doesn't require any developer support, which allows our small U.S. team to build and tweak specific B2B sales automations easily. This includes CCPA-compliant lead captures and tailored follow-up sequences that only trigger during U.S. business hours, which is great for U.S. customer experience. High-intent lead prioritization features ensure that leads matching our ideal customer profile receive urgent attention, which has significantly cut manual admin work—75% reduction for our U.S. team. This enables our reps to focus 90% of their time on selling rather than updating spreadsheets or manually sending follow-ups. Plus, the initial setup of LeadSquared Sales CRM was incredibly straightforward and low-lift for our operations.
What do you dislike about the product?
I can't quickly pull a West Coast e-commerce client lead-to-close report or a state-level conversion rate dashboard. This makes it hard to identify high-performing U.S. markets for our Google Ads. We have to export raw data from LeadSquared to Google Sheets and build manual reports, which introduces human error and delays our data-driven decisions. I'd love to see pre-built U.S.-focused reporting templates and a simplified custom dashboard builder for non-technical users. Also, adding U.S. state-level data tagging would be great.
What problems is the product solving and how is that benefiting you?
I use LeadSquared Sales CRM to centralize lead capture and auto-qualify leads, eliminating manual admin work and lead silos. It ensures prompt follow-ups, improving our lead-to-opportunity rate significantly.


    Prayas D.

Easy-to-Use CRM That Keeps High-Volume Sales Teams Efficient

  • February 01, 2026
  • Review provided by G2

What do you like best about the product?
LeadSquared Sales CRM is easy to use and well-suited for high-volume sales operations. Its lead management, automation, and activity tracking features support frequent use and help sales teams stay efficient.
What do you dislike about the product?
Advanced customization and reporting are limited. Complex workflows often require support intervention, integrations can be rigid, and customer support response time varies during critical operational issues.
What problems is the product solving and how is that benefiting you?
It centralizes lead and activity management, automates follow-ups, and enforces sales discipline. This improves agent productivity, reduces lead leakage, and provides better visibility into pipeline and performance.


    Manojkumar Reddy

Lead management has boosted sales and automations save time in loan origination workflows

  • January 23, 2026
  • Review from a verified AWS customer

What is our primary use case?

LeadSquared is primarily used for lead management and loan origination system implementation. In lead management scenarios such as auto sales or real estate, when a customer submits details regarding a real estate project, LeadSquared fetches the information, allowing the sales team to contact them regarding their query.

I am currently working on loan origination system implementation with LeadSquared.

How has it helped my organization?

LeadSquared has created a positive impact on the organization. I have noticed a positive impact as it has increased sales and customer engagement.

What is most valuable?

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed.

LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.

LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

What needs improvement?

There are not many improvements needed for LeadSquared.

For how long have I used the solution?

I have been using LeadSquared for one and a half years.

What do I think about the stability of the solution?

LeadSquared is very stable.

What do I think about the scalability of the solution?

LeadSquared's scalability is highly commendable.

How are customer service and support?

The customer support is pretty good.

How would you rate customer service and support?

Negative

What was our ROI?

There is definitely a return on investment. For example, we do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.

What's my experience with pricing, setup cost, and licensing?

The pricing, setup cost, and licensing are in line with industry standards. Compared to other top-niche products, they are less, and it is good.

Which other solutions did I evaluate?

Before choosing LeadSquared, we evaluated a few products including Zoho lead management and Salesforce.

What other advice do I have?

LeadSquared is a must-consider product for anyone willing to buy a lead management or loan origination system. I would rate this product a 9 out of 10.

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)