Canto Digital Asset Management (DAM)
Canto, Inc.Reviews from AWS customer
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Solid System
What do you like best about the product?
Canto is a pretty decent content management system. The tagging and facial recognition features are very helpful.
What do you dislike about the product?
Organization is a little clunky, and the platform itself feels a touch dated, but overall you can accomplish everything you need to.
What problems is the product solving and how is that benefiting you?
Mass storage of content with external access; tagging
Canto Has Elevated Our Design and Asset Management to New Heights
What do you like best about the product?
We’ve been incredibly impressed with Canto since I first discovered it at the ATL Digital Summit last year. It’s taken our design and storage capabilities to the next level and made it possible to standardize marketing materials across all our affiliates.
The transition was smooth, thanks to a highly supportive rep. The AI-powered search is a huge time-saver, and our graphic designer finally has the flexibility to organize assets in a way that works for her. Overall, Canto is helping us strengthen and streamline our marketing efforts. Highly recommend!
The transition was smooth, thanks to a highly supportive rep. The AI-powered search is a huge time-saver, and our graphic designer finally has the flexibility to organize assets in a way that works for her. Overall, Canto is helping us strengthen and streamline our marketing efforts. Highly recommend!
What do you dislike about the product?
I'm not quite sure what to write here. Sorry!
What problems is the product solving and how is that benefiting you?
Canto has solved a major challenge for us: having a single, centralized location for all our marketing assets that’s also accessible to each of our affiliates. Before, we were constantly sending links and re-sharing files. Now, each affiliate can directly access what they need—without compromising how we organize or control those assets. The platform lets us keep everything in one place while still segmenting content in a way that makes sense for our team and theirs. It’s streamlined our workflow and significantly improved consistency across the board.
Transformative DAM Experience That Elevated Our Enterprise Approach
What do you like best about the product?
Our DAM platform has completely changed the way we think about asset management—as a strategic enterprise tool, not just a storage system. Search is lightning-fast, and having such a proactive, knowledgeable Customer Success Manager has made all the difference. We recently added the AI Visual Search feature which has greatly enhanced our creative department's search capabilities and workflow.
What do you dislike about the product?
We’d love to see more robust reporting features, especially the ability to build custom reports, to take things even further.
What problems is the product solving and how is that benefiting you?
Our DAM has solved major business challenges—providing a single source of truth, eliminating version confusion, and improving brand consistency. It’s made sharing assets with clients seamless and has enhanced collaboration.
We are new clients - but our experience has been very positive.
What do you like best about the product?
We are new clients - but our experience has been very positive. Canto team has done an excellent job of providing us with the tools and support to create our platform and set us up for success.
What do you dislike about the product?
Some parts of the interface to personalize our page have been tricky to learn, but we have found support articles when needed or help from our representative to overcome all challenges to date.
What problems is the product solving and how is that benefiting you?
Easy user interface and AI tools to help manage and reduce a heavy workload.
All In One Spot
What do you like best about the product?
I truly enjoy being able to segment creative, from brand, product, and anything else!
What do you dislike about the product?
Faster loading which may not really be a canto issue.
What problems is the product solving and how is that benefiting you?
Effectively storing creative for multiple brands in an easy to locate manner.
Efficient, User Friendly, Great Team
What do you like best about the product?
I like how easy the platform is to use if you set it up the right way.
What do you dislike about the product?
I’ve had some glitches when two admins are on at the same time.
What problems is the product solving and how is that benefiting you?
Canto allows our business partners to quickly find digital assets that they need. It is a very efficient process.
Using Canto for Sales
What do you like best about the product?
A lot of different options to use pictures and brochures and combine them.
What do you dislike about the product?
No dislikes, i use Canto almost daily and have no issues with it.
What problems is the product solving and how is that benefiting you?
Sharing informations about our products internally
Streamlined Asset Management for Visual Content Teams
What do you like best about the product?
Canto offers a clean, intuitive interface that makes organizing and retrieving digital assets incredibly efficient. Its smart album and tagging system allow for consistent metadata use across teams, and the search functionality is powerful—especially when combined with custom filters and keyword tagging. The ability to create portals and share branded collections with external clients or stakeholders is also a huge asset, making Canto a versatile tool not just for internal organization but for client-facing work as well. Version control and usage tracking help maintain integrity across projects, which is crucial for a design-focused studio like ours.
What do you dislike about the product?
While Canto’s core features are strong, there are occasional limitations around batch metadata editing and bulk tagging—especially when assets span multiple albums. Customizing the user interface beyond basic branding options can also be restrictive. Additionally, the reporting features could be more robust; it would be helpful to have better analytics on asset usage and user engagement to inform content strategy. Lastly, syncing with other platforms (like ClickUp, HubSpot or Google Drive) is functional but not always seamless, requiring manual oversight or third-party integrations.
What problems is the product solving and how is that benefiting you?
We use Canto as our primary digital asset management system to organize, archive, and retrieve thousands of scientific illustrations, animations, and visual design files. It serves as a centralized hub for our creative team, clients, and collaborators. We rely heavily on Canto to tag and categorize assets by scientific theme (e.g., cell type, molecular pathway, disease area), maintain version control across projects, and create shareable portals for client review and asset delivery.
Canto is solving several key challenges for us:
Scattered assets: Before Canto, our assets were siloed across multiple platforms. Now everything is centralized, searchable, and backed by a consistent metadata structure.
Version control confusion: Canto’s upload and replacement features help us keep the latest versions accessible while preserving past iterations.
Client delivery inefficiencies: With branded portals, we can now securely share collections with clients, allowing them to view, comment on, and download assets easily—no more long email threads or clunky file transfers.
Internal workflow clarity: The system helps us track usage rights, assign labels based on scientific themes, and guide team members through a structured tagging taxonomy.
Overall, Canto saves us hours of time, ensures consistency across client work, and provides peace of mind knowing our visual assets are well-organized and accessible.
Canto is solving several key challenges for us:
Scattered assets: Before Canto, our assets were siloed across multiple platforms. Now everything is centralized, searchable, and backed by a consistent metadata structure.
Version control confusion: Canto’s upload and replacement features help us keep the latest versions accessible while preserving past iterations.
Client delivery inefficiencies: With branded portals, we can now securely share collections with clients, allowing them to view, comment on, and download assets easily—no more long email threads or clunky file transfers.
Internal workflow clarity: The system helps us track usage rights, assign labels based on scientific themes, and guide team members through a structured tagging taxonomy.
Overall, Canto saves us hours of time, ensures consistency across client work, and provides peace of mind knowing our visual assets are well-organized and accessible.
A good asset management system
What do you like best about the product?
The AI facial recognition is really helpful and the search function is great.
What do you dislike about the product?
The cost of having more than 3 power seats is a lot. I do not like the new interface they trialed. It made simple functions take more clicks than usual. I still keep using the old interface.
What problems is the product solving and how is that benefiting you?
Canto allows us to selectively share albums of photos.
Streamlining the Past and Future of Our Photo Archive
What do you like best about the product?
Canto has been an essential part of our photo archive workflow for over 25 years, helping us manage our historic collection with ease. It saves us time, keeps things running smoothly, and ensures our visuals stay consistent across the board.
Setting up online portals and upload links for special projects was fast and easy. The move to their cloud platform was seamless, and the training was clear and straightforward—making the transition a breeze.
Now that we’re on the cloud, our team can access and collaborate from anywhere, which makes producing a high-quality newspaper every day even more efficient.
Setting up online portals and upload links for special projects was fast and easy. The move to their cloud platform was seamless, and the training was clear and straightforward—making the transition a breeze.
Now that we’re on the cloud, our team can access and collaborate from anywhere, which makes producing a high-quality newspaper every day even more efficient.
What do you dislike about the product?
More user role levels in the access structure
What problems is the product solving and how is that benefiting you?
We use Canto as the central hub for managing our extensive photo archive, which spans over a century of Hawaii’s history. It helps our editorial team quickly find, organize, and use images for daily publication. From preserving historic visuals to supporting real-time content creation, Canto plays a vital role in keeping our newsroom efficient and visually consistent.
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