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    Higher Education

Great for search and sharing

  • May 24, 2025
  • Review provided by G2

What do you like best about the product?
Canto is an intuitive digital asset manager with excellent organization tools and powerful search capabilities. It's great for teams looking to efficiently manage and share content in one centralized platform.
What do you dislike about the product?
Overall, it has been good for a small team, but syncing large files can be slow at times.
What problems is the product solving and how is that benefiting you?
Quickly finding photos and sharing select photos with various other teams.


    Construction

Quality DAM product, thorough onboarding and good ongoing customer service.

  • May 23, 2025
  • Review provided by G2

What do you like best about the product?
Canto is a solid digital asset management tool providing a good mix of functionality, features, and ease of use. The staff is very helpful from the thorough onboarding process evaluating our specific needs and then transitioning to the ongoing account management and help desk service. The team is always available and willing to assist with our needs.
What do you dislike about the product?
The mobile experience has much to be desired. The desktop experience works well but doesn't transition to the mobile app and limited to the mobile browser usage as well. I look forward to updates to this experience.
What problems is the product solving and how is that benefiting you?
Canto is our company's first DAM tool and transitioned us from server storage. This has allowed us to locate, organize, and share assets much easier internally and externally. The Portals and Upload options have improved our collection and archiving of assets preventing assets from living on individual phones, memory cards, computers, and hard drives and now centrally located in a single source.


    Julie G.

Great features & usability

  • May 23, 2025
  • Review provided by G2

What do you like best about the product?
Our small university was looking for an affordable but flexible tool for digital asset management. Canto checked all the boxes—facial recognition, organization, usability, customer support and more. The implementation process was super easy, and I loved that we had a dedicated implementation person and now a dedicated account manager. The SSO integration makes it easy for us to customize access across campus and we now spend way less time downloading and sending photos to people across the university. We are also now getting way more photos submitted from students and faculty when they travel for conferences, competitions or mission trips.
What do you dislike about the product?
One downside is that I wish you didn't have to be a super user to do have full uploading capability. We have a number of student photographers and it was not financially feasible to make each of them a super user. However, the flexibility of Canto provided us a work around by hiring a "photo manager" with super user status that creates upload links for photography assignments and gives those to the photographer.
What problems is the product solving and how is that benefiting you?
We had a very old non-server based DAM system that didn't take advantage of all the new AI powered features. Canto's features save us time we previously spent tagging photos and now we can also identify every student in a photo.


    Non-Profit Organization Management

Up and running with great efficiency!

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Our implementaion trainer, Sophie is excellent and the Canto interface is very user friendly, logical and efficient. Features of the DAM are excellent and easy to understand.Organization and accessability of our digital assets is excellent and the AI visual search feature is exceptional
What do you dislike about the product?
It's a considerable time commitment to get things organized and setup, but well worth the time investment.
What problems is the product solving and how is that benefiting you?
Time management in searching for appropriate images with staff and affiliates located across the U.S.

Portals are a powerful tool for distribution of digital assets and information for specific projects team members involved across the country, giving them convenient access to the tools they need.

Upload Links simplify the gathering of photos/videos from photographers/videographers from locations across the country.

Share Links provide a simple and effective solution to distribution of assets.


    Sean S.

Digital Content Management with a touch of AI

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Canto simplifies digital asset management with an intuitive interface, smart search, and powerful organization tools. It’s perfect for teams needing streamlined collaboration and easy access to brand-approved content.
What do you dislike about the product?
Can be a bit pricey depending on your needs.
What problems is the product solving and how is that benefiting you?
Canto solves digital asset management challenges by centralizing files, improving searchability, and ensuring brand consistency. This saves time, reduces duplication, and streamlines team collaboration across marketing and creative projects.


    Hospital & Health Care

Not too bad

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Switching from Merlin to Canto was a pretty simple learning curve. Easy to use, love the facial recognition and data on photo shares.
What do you dislike about the product?
Sometimes it is hard to find a photo if you dont put in exactly what you are searching for, the AI tags could be better.
What problems is the product solving and how is that benefiting you?
Making sure our photos are stored safely and with better tagging


    Ghia Joy M.

Portal Highlights

  • May 22, 2025
  • Review provided by G2

What do you like best about the product?
Canto's portal functionality significantly enhances asset management by providing a centralized, organized repository. This eliminates the need for users to navigate complex library structures, which can often be confusing. The ability to create campaign-specific albums within the portal substantially streamlines the Browse process, leading to increased efficiency and reduced asset retrieval time.
What do you dislike about the product?
Accessing assets within the Canto portal currently involves a redirection to the main library, which can be inefficient and add extra steps to the workflow. This process is often time-consuming, particularly for users who frequently need to open and interact with assets directly from the portal.
What problems is the product solving and how is that benefiting you?
Canto effectively addresses our digital asset management needs by providing robust organizational capabilities. We particularly value its comprehensive asset tracking features and the ability to manage access restrictions for different user groups, which enhances security without impeding collaborative workflows. The seamless integration with Adobe applications is a significant advantage, empowering artists to efficiently view, download, and edit assets without the need to repeatedly download individual layers.


    Hospitality

Canto provides us with an invaluable tool to store, categorize & share logo, photo & video assets

  • May 21, 2025
  • Review provided by G2

What do you like best about the product?
The AI tool for metatags and ability to create custom tags for better searchability.
What do you dislike about the product?
Inability to hide all restricted assets when performing searches.
What problems is the product solving and how is that benefiting you?
Provides us with the means to store & catalogue all of our assets and share them with internal stakeholders and third party partners - and provide them with the ability to download in multiple formats and sizes.


    Education Management

ESS The Company I work for

  • May 21, 2025
  • Review provided by G2

What do you like best about the product?
I love the products that they offer .I host recruiting event. The products that I am able to over draws people to my table and I am able to catch their attention to introduce the job I do to them.
What do you dislike about the product?
I have not used it enough to see a downside to anything yet.
What problems is the product solving and how is that benefiting you?
N/A


    Melanie W.

Big step up!

  • May 21, 2025
  • Review provided by G2

What do you like best about the product?
Canto is our first DAM for our community college. We previously used Flickr and Google Drive as our asset libraries.

We had lengthy onboarding training which was appreciated. And as I was setting up our library, I appreciated the support team and their quick responses.

We have made heavy use of the custom metadata fields to allow us to filter down assets when looking for something in particular. While it is time intensive to tag the assets from over the last decade as we put them into the library, the payoff is when we are searching the assets.

There is an AI search available that uses natural language to search your assets, but that is an additional cost and we have not enabled this feature at this time.

There is an SSO option as well that is also an additional cost that we have chosen to not use at this time.

We use the public portal option to share photos with our community and appreciate that the assets are not searchable on the internet, but accessible by anyone with the link to the portal. We also utilize a private portal where we have allowed an outside agency to create accounts as consumer (free) users and give them access to additional assets than what we have in our public portal.

We have also utilized the Style Guide feature to share with our community members, which was previously a PDF. We added in links to templates in Canto and can update the guide easily.
What do you dislike about the product?
The additional costs for features like SSO and AI search are a downside.
What problems is the product solving and how is that benefiting you?
The Canto asset library allows us to store all of our assets in one place and make them searchable with tags, metadata and caption files. Previously we used Flickr, Google Drive and a shared drive to store and find assets, which was getting difficult to manage. Videos were not tagged and new employees didn't know what we had other than by looking at a file name and watching through the entire video clip. Canto has helped us save time when developing ads by cutting down on our time spent searching and reviewing assets.