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    Daryl W.

Easy, Actionable Insights That Deepen Our Understanding of Company Performance

  • April 09, 2026
  • Review provided by G2

What do you like best about the product?
It makes interrogating company data and sorting through it to get actionable insights so easy and simple. It’s broadened my understanding of what our company does and how it has performed, and I’m very impressed.
What do you dislike about the product?
Honestly, I haven’t found anything in there that I don’t like. If I had one suggestion, it would be adding an easier way to save AI conversations and the results from the chatbot.
What problems is the product solving and how is that benefiting you?
It’s helping me understand the core business problems and try to solve them. It basically provides a spotlight on where I need to look, and then I can start addressing those business problems in an actionable way.


    Rohit S.

Omni Packs Essential Features with an Intuitive UI and Standout AI Charts

  • April 03, 2026
  • Review provided by G2

What do you like best about the product?
being a new tool in the market, omni has still managed to capture a lot of essential features. their ui is very easy to understand. it supports various data sources and is very easy to connect to them. the performance on relatively smaller datasets is amazing. i have also found their starting videos and documentation to be very helpful. the blobby ai feature and ai summary charts are very exclusive to them and very interesting
What do you dislike about the product?
when large datasets are imported and the dashboard has many charts, it lags a bit. right now, it does not support multiple dashboards in a single file feature like in tableau. it also does not support a lot of the chart types and we need to create them seperately using code
What problems is the product solving and how is that benefiting you?
omni has a shared model approach making it easier for organizations to work together. by simply promoting the changes, all your peers will be able to see and use the changes you have made.


    Elizaveta K.

Fast, Flexible Dashboards That Keep Metrics Consistent

  • February 17, 2026
  • Review provided by G2

What do you like best about the product?
What I like most about Omni Analytics is that it makes it easy for both analysts and business users to explore data and build dashboards quickly. It supports different workflows (SQL and spreadsheet-like formulas) while keeping metrics consistent, and it stays fast even on more complex dashboards
What do you dislike about the product?
A few things could be improved: some advanced features feel a bit hidden, and the modeling/IDE experience could use stronger IntelliSense plus better organization (e.g., deeper field nesting) to make large workbooks easier to navigate. I’ve also seen occasional rough edges—complex dashboards can be unstable depending on the underlying models, and documentation sometimes lags behind new releases, which can slow down customization.
What problems is the product solving and how is that benefiting you?
Omni Analytics is solving the “multiple sources of truth” problem by centralizing metric definitions in a governed semantic layer, so teams stop debating KPIs and start aligning on the same numbers. It also bridges the gap between technical and non-technical users, analysts can use SQL while business users can work with spreadsheet-like formulas, so more people can self-serve without constant data-team support. As a result, we can answer questions faster, iterate on analyses in one place, and scale reporting more reliably across teams


    Marketing and Advertising

Very good BI tool with strong snowflake/dbt integrations

  • October 08, 2025
  • Review provided by G2

What do you like best about the product?
The integrations with the modern data stack are seamless, making it easy to connect everything I need. The support team at Omni is consistently helpful whenever I reach out. Additionally, I have found Omni SQL to be extremely powerful in handling my data tasks.
What do you dislike about the product?
Occasionally, more complex dashboards would crash. However, I don't think the issue lies entirely with omni; it might also be related to the data models.
What problems is the product solving and how is that benefiting you?
We used omni to visualize our social media marketing data like Google , meta ads. As a company that spends more 10,000 usd on ads per day, omni analytics has helped us understand the effectiveness of each ads, ad deterioration and helped us figure out where we should be spending more money on or less money on.


    Computer Software

Simply best in class product

  • October 06, 2025
  • Review provided by G2

What do you like best about the product?
Have used almost every major BI tool in various forms in the last decade, Omni simply gets it right. The product is very user friendly and the time to insight is in minutes, if not seconds. A lot of my team also loves the AI chat which has been fairly accurate across many domain speciic questions.
What do you dislike about the product?
There is a small learning curve to get accustomed to the concept of topics, but IMO, its worth the price.
What problems is the product solving and how is that benefiting you?
Self-serve analytics for business users and letting the central data team do less of ticket taking.


    John T.

User-Friendly Visualization with Potential for Improvement

  • September 12, 2025
  • Review provided by G2

What do you like best about the product?
I like Omni Analytics because it provides direct access to data, eliminating the need for Excel sheets and individual solutions. The wide variety of visualizations and the intuitive workbook-to-dashboard relationship make graph and dashboard creation easy. It's beneficial to add new fields seamlessly when you have a strong data team.
What do you dislike about the product?
I think that it's not intuitive how to set up topics. I think topics are the hardest part of topic curation. It is the most challenging thing. I think the other thing I would change is that there could be more attention given to the schedules and deliveries feature, like being able to notify when things change in the dashboard. I think that could use a lot of improvement, as it's just very basic right now. I would love to see more enhancements on that front.
What problems is the product solving and how is that benefiting you?
I use Omni Analytics to provide direct data access, reducing reliance on Excel and ensuring uniform data availability and intuitive visualization tools for easy dashboard creation.


    Elliot H.

Intuitive AI Dashboards with Customizability, Needs Pricing per seat adjustments to B2B2C model

  • September 11, 2025
  • Review provided by G2

What do you like best about the product?
I love the AI building features of Omni Analytics and the simplicity of the drag-and-drop interface, which enhances responsiveness. The dashboards are equipped with more tools than just querying data, allowing text or markdown format integration and AI queries. I appreciate the customizability and advanced functionality that makes the product feel polished and professional. The Slack support has been beneficial, and the collaboration with a third-party training team was very helpful. The ability to white-label the dashboard aids in branding. The smooth setup process and the innovative AI dashboard creation greatly contribute to efficiency.
What do you dislike about the product?
The pricing structure is a significant concern for me. The current model, which charges $15 per user per month, is quite expensive given I have thousands of users. Many of these users are end users who simply need access to the application occasionally, and the cost per user does not align with the revenue generated per user. I would also prefer having an in-house customer success team to support us with setup and onboarding processes. Currently, this service is contracted out, which might not provide the same level of personalized and consistent service that an internal team could offer.
What problems is the product solving and how is that benefiting you?
I use Omni Analytics to visualize data in a customizable way, saving engineers' time on dashboard setup, enhancing our professional look, and offering responsive, AI-powered features loved by users. We simply couldn't maintain this ourselves.


    DJ V.

DFL Omni Review

  • September 10, 2025
  • Review provided by G2

What do you like best about the product?
Omni has greatly enhanced Dayton Freight Lines self-serve analytics and reporting for internal users. Training time has decreased, and adoption of the tool into daily workflows has increased noticeably. Whenever support is needed, the Omni team responds quickly with helpful guidance and best practice recommendations. From a development standpoint, the modeling layer has helped our BI team improve data governance, standardizing a single source of truth across all reporting metrics.
What do you dislike about the product?
There aren’t many drawbacks to working in Omni, but a few areas could be improved from a development standpoint. The modeling layer within the IDE would benefit from more robust IntelliSense suggestions—though this has improved compared to earlier versions. Additionally, stronger organizational and hierarchical features within workbooks would make a meaningful difference. For example, allowing fields to be nested beyond a single level in the field picker would enable structuring by business process objects, making it much easier for users to locate the fields they need.
What problems is the product solving and how is that benefiting you?
Omni has greatly enhanced Dayton Freight Lines self-serve analytics and reporting for internal users. Training time has decreased, and adoption of the tool into daily workflows has increased noticeably. Omni's modeling layer has allowed our development team to create a standardized source of truth for all reporting metrics across our entire userbase. The point-and-click nature of the field picker in workbooks is simple and straightforward for users to grasp, however also offers plenty of enhance capability for more advanced users with complex use-cases.


    Marketing and Advertising

A compelling new entrant for technical and non-technical users

  • August 14, 2025
  • Review provided by G2

What do you like best about the product?
For non-technical users, soft landing after using Looker for many years; for technical users, the deep integration with Snowflake and dbt. Support has been A+ with quick responses from knowledgeable individuals.
What do you dislike about the product?
Bit of a lag in documentation; new features are released often and there's a delay in explicit instruction on how to customize. Can be confusing because the demo and changelog provide some help so we spin our wheels fact finding.
What problems is the product solving and how is that benefiting you?
We have three main reporting problems: implementing AI that works directly with our semantic layer, an improved visualization experience for end users and support to reduce resolution times for our small team of BI Engineers.

Omni has been enormously helpful in delivering AI that leverages the documentation we are already consolidating within dbt; the baseline experience is much improved by our normal operations. On visualization, end users enjoy the breadth of options, the ease of customization through drag and drop and particularly the chart types (KPI, Trellis) that generate multiple graphics to tell a compelling story. Support, currently provided to us via a Slack channel, has been a game changer: all conversation on Omni is directed to the channel and requests external to that have been limited to administrative asks (access requests, groups, etc).


    Navo D.

An excellent, ever-evolving BI tool

  • August 11, 2025
  • Review provided by G2

What do you like best about the product?
The best thing about Omni is how flexible and versatile it is, both in terms of visualizations/ways of interacting with the data, as well as how it allows you to manage things in the backend to make the end-user experience as smooth as possible. I think they've nailed the approach of different logical layers and found the right balance between needing to declare everything explicitly vs. sensible defaults to get you up and running ASAP. The cherry on top is the excellent team behind the product, and the speed at which they ship new features and updates.
What do you dislike about the product?
Honestly there isn't much to dislike. I occasionally wish their documentation was a bit more thorough/up-to-date, although given the pace at which they release new features this is somewhat inevitable.
What problems is the product solving and how is that benefiting you?
We use Omni for all internal analytics, supporting the entire organisation (both Product and Go-To-Market) with their reporting needs. It's also been very successful in enabling non-technical stakeholders to self-serve data to a good extent.