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    Upfluence

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    Turn creators into revenue. Influencer marketing platform for eCommerce & social commerce, helping brands & agencies drive sales with creators.

    Ratings and reviews

    4.5
    140 ratings
    83%
    9%
    3%
    0%
    5%
    0 AWS reviews
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    140 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (140)
    reviewer2865852

    Found billing reliability but have struggled with unreliable data and rigid contracts

    Reviewed on Jun 27, 2026
    Review provided by PeerSpot

    What is our primary use case?

    I use the product to search for relevant influencers for different brands.

    What is most valuable?

    Their billing cycles are the only stable element.

    What needs improvement?

    There is room for improvement in every other way: responsiveness and politeness of their service team, not scamming people to stay in contracts longer than they'd like, not ignoring people's emails, actually providing useful data and insights that work, and not being incredibly different from literally every social platform's data.

    For how long have I used the solution?

    I have used the solution for over 6 months.

    What's my experience with pricing, setup cost, and licensing?

    The setup cost is not worth the price at all. Be mindful that they make it impossible to cancel the contract.

    What other advice do I have?

    Just don't.

    Lyubov R.

    stay away: ok quality intelligence, the contract is a total scam that's impossible to get out of

    Reviewed on Jun 27, 2026
    Review provided by G2
    What do you like best about the product?
    The interface is user friendly, the chrome extention is useful
    What do you dislike about the product?
    Everything else has been a disaster. The exported files are horrible quality. The price feels unjustified, and they scam you into staying in the contract longer than needed. Their sales team turnover is crazy, so you end up chasing them for days just to find the right contact to cancel. Then they ignore the cancellation request and tell you the next month has already been scheduled for renewal, completely disregarding what you asked for.
    What problems is the product solving and how is that benefiting you?
    not many: geo location and audience data of influencers' followers
    James A.

    Effortless Sourcing and Seamless Outreach Tool

    Reviewed on Nov 15, 2025
    Review provided by G2
    What do you like best about the product?
    The filters and AI tools have helped source creators efficiently and the work flow tools make out reach seemlessly
    What do you dislike about the product?
    some of the UI could be made a little more efficient however is mostly very user friendly
    What problems is the product solving and how is that benefiting you?
    This platform has streamlined the process of finding creators who match our specific campaign requirements, making it both more efficient and organized.
    Marketing and Advertising

    Great product and smooth onboarding!

    Reviewed on Feb 20, 2025
    Review provided by G2
    What do you like best about the product?
    Product has been great so far and Sarah was super helpful with onboarding!
    What do you dislike about the product?
    Nothing I have come across so far but have only been using for 2 weeks.
    What problems is the product solving and how is that benefiting you?
    Upfluence has been great for Influencer outreach and organizing campaigns.
    An L.

    Great insights into the Influencer world and Great Customer Service

    Reviewed on Dec 11, 2024
    Review provided by G2
    What do you like best about the product?
    The platform provides great insights of what's behind the Influencers. Easy to manage multiple influencers and payout process is intuitive. On top of that, customer service is helpful.
    What do you dislike about the product?
    So far we like what we've seen and used.
    What problems is the product solving and how is that benefiting you?
    We had limited knowledge on who are the big influencers names in our industry. Having Upfluence made the process of finding them easier.
    Consumer Goods

    Way to difficult for both user and creators.

    Reviewed on Nov 22, 2024
    Review provided by G2
    What do you like best about the product?
    Spent 6 months using Upfluence and found it to be so time-consuming and unintuitive to use that I had to force myself to go on every day and find creators. Even the creators who signed up for my campaign had difficulty using the deep link and getting paid- which is pretty bad when you're trying to establish a trusting relationship with influencers. It's complicated, expensive, time-consuming and difficult. If you have a staff person whose sole responsibility is influencer marketing, perhaps you'll have better luck. I signed up for Levanta at the same time as I signed up for Upfluence. In six months, Levanata generated 3x as many sales and took just minutes to use. Plus on Levanta creators can sign up on their own- you don't have to pitch them.

    I predict Upfluence will be sold or out of business in a year- way too much money, way too much work, small results.
    What do you dislike about the product?
    Way too complicated for an average business to use unless yoy have a full-time dedicated person who spends all day doing nothing else. Don't believe he reviews that it's easy to use. I did. It's anything but easy.
    What problems is the product solving and how is that benefiting you?
    Upfluence didn't solve problems, but created them. I had to involve support every step.
    Information Technology and Services

    Campaign outreach made easy

    Reviewed on Oct 22, 2024
    Review provided by G2
    What do you like best about the product?
    We have a Shopify store, and I love how well it integrates with Upfluence. We didn’t use any software before to manage our campaigns, and it’s really helping us scale, especially with outreach. I like that we can automatically import our product catalog and ship what influencers select. We also share discount codes with them and can track sales and pay commissions based on that. We just started using their payment app too. The onboarding team was super helpful—there are a ton of options when setting up a campaign, so it was great having someone guide us through it. I’m also really happy with their chat support. They host live Q&A sessions, and even though it’s a bit personal, I love the format—jump in with my questions for 10 minutes and then I’m done.
    What do you dislike about the product?
    Pinned posts, isn’t available because it's private and they explained it's illegal to collect. Even though I’d love to have access to it, I really appreciate how careful and transparent they are about the data we can use. That means a lot to us.
    What problems is the product solving and how is that benefiting you?
    Before, I was using spreadsheets and manually tracking which influencers to ship products to, and managing emails was a mess. I really like how this platform centralizes every step of the collaboration. I can also pay influencers directly, without needing to get every commission approved by the finance department.
    Consumer Electronics

    Great Influencer Management Software

    Reviewed on Sep 24, 2024
    Review provided by G2
    What do you like best about the product?
    The platform is great, to have everything you need regaring influencer management in one place is priceless, specially if you have a small team.

    Also, the 1:1 onboarding experience with Sarah was impecable! She was very helpful through all process, explained everything step by step, helped me creating campaigns, and gave me insightful tips and insights that were truly essential! :)
    What do you dislike about the product?
    The only thing I would improve would be to have automatic invoices when topping up the Upfluence Pay account and also more options to automate the email flows (for now, the condition is limited only to replied to the email or not).
    What problems is the product solving and how is that benefiting you?
    Helping me keeping things organized and also saving me tons of time with influencer search, payments and more!
    Even X.

    The Campaign tool saves tons of time on manual tasks, boosts efficiency, and halved my IM team

    Reviewed on Sep 23, 2024
    Review provided by G2
    What do you like best about the product?
    Saved my team a lot of time on daily campaign process.
    Made tracking sales results clearer than ever.
    Support team is top helpful, not just providing robotic answers but truly offering assistance.
    What do you dislike about the product?
    Since it offers all features from finding influencers to tracking campaign performance, it took me 2-3 meetings with their team before I felt mastering the tool, there are many useful tricks that you'll need to attend a few meetings to learn.
    What problems is the product solving and how is that benefiting you?
    Initial outreach to influencers is always a challenge while their scheduled follow-up feature has saved our team a lot of time.
    Manually checking creators' gifting lists and shipping addresses was a hassle, but Upfluence helps me collecting this information automatically from creators in the first step. I also no longer have to manually share sales results with each creator at the end of the month—they can easily check it in their creator space. All I need to do is toggle a button in Upfluence to share the sales info.
    Madalina A.

    Great Platform for Influencer Marketing and Campaign Management

    Reviewed on Sep 23, 2024
    Review provided by G2
    What do you like best about the product?
    We’ve been using Upfluence for 7 monthsto manage our influencer marketing campaigns, and it has made the process much smoother and more efficient. The platform offers a vast database of influencers, making it easy to find the right fit for our brand. We especially appreciate the filtering options, which allow us to target specific niches and demographics quickly.

    The integration with Shopify has been seamless, and the ability to track performance metrics in real-time has helped us optimize our campaigns on the go. The reporting tools are user-friendly and provide clear insights into influencer engagement, ROI, and campaign reach.

    The customer support team has also been incredibly responsive and helpful whenever we've had questions or needed assistance.
    Many thanks to Mai, who helped and saved me many, many times xx
    What do you dislike about the product?
    Pricing might be on the higher side for smaller businesses
    What problems is the product solving and how is that benefiting you?
    Real-time performance tracking