Bloomreach Discovery - Autonomous AI-Powered Ecommerce Search
Bloomreach, Inc.Reviews from AWS customer
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Fantastic Product, Even Better Support
What do you like best about the product?
It's a one-stop-shop offering without the usual significant weak areas. Consolidating vendors has been a major benefit. Where others we RFP'ed may have been able to offer similar solutions, the GUI for those who need to work with it on a day-to-day basis also stood out. It's intuitive for non-techies, whilst technologists implementing this and setting it up aren't hampered by typical WYSIWYG over-simplified interfaces. Best of both worlds. The system's fluidity in data types, schem'as etc. make it a joy to use. No forced fields/types. Custom events, custom attributes, your own import sources; no problem. Refreshing.
What do you dislike about the product?
There's (naturally) a bit of a learning curve; expressions, running agrregates, (lack of) data schema's etc. Though extensive training is provided. But following the training does take some time out of your day.
What problems is the product solving and how is that benefiting you?
We've consolidated third parties to one all encompassing marketing suite, simplifying the MarTech stack. Communicating the right message, at the right time, to the correctly segmented users has become far easier and more accurate, with tech maintenance dropping. Campaigns are launched faster, new data imported without hassle. In a time of pixel/script bloat, it's great to consolidate to a flexible system like Exponea. Email deliverability is on the up, reporting/analytics is real-time, the interface is fast. You do get more done with less effort.
Recommendations to others considering the product:
Build out in stages. The sky is the limit but of course it takes times. So start with the basics, like getting your mailing list up and running. Then implement enhanced e-commerce event tracking and so on.
Exponea is a powerhouse of Marketing, Analytic and Customization Tools!
What do you like best about the product?
Exponea is an all-in-one suite of tools to customize sales channels and marketing analytics. They have an easy to use GUI with top notch customer support. Onboarding was the best we have every experienced with constant support and training. Exponea is excellent at taking in our feedback and implementing feature improvements. This is one of the best platforms we have every used and no other platform can do all the things that Exponea offers.
What do you dislike about the product?
There really isn't much to dislike. There are always things to improve on but with Exponea's Roadmap and constant release updates it gets better and better.
What problems is the product solving and how is that benefiting you?
We have solved many problems, mainly not having to use 3 different platforms to do what Exponea does. Exponea has solved our Email Marketing Shortcomings, Analytic Hurdles and given us advanced features like Recommendation Engines and Web-layers. This allows us to offer a much better user experience for our customers and cater to their shopping needs in a better way.
Recommendations to others considering the product:
Exponea has some of the best support and classes I have ever experienced. Being able to use a single platform for all it's offerings has been a game changer. We highly recommend Exponea to others seeking a full suite of a Customer Data & Experience Platform.
Improve search results with Bloomreach
What do you like best about the product?
Fast and accurate search results. Get quick content pushed to customers as soon as the customer begins typing.
What do you dislike about the product?
Cost can be substantial. My company has many brands and the implementing for all our brands can be cost prohibitive.
What problems is the product solving and how is that benefiting you?
The problems we’re solving is giving customers accurate search results compared to our older platform.
A fast platform enabling data-driven experimentation
What do you like best about the product?
What really stands out to me is the platform speed. It not only makes certain functions easy to work with (e.g. reports), it also is the foundation of successful testing and experimentation. I actually enjoy the user interface -- I found it easy to grasp, and it has a logical structure. It's also nice to have full access to all the data from reports and weblayers. This opens up a lot of possibilities for experimentation and testing hypotheses.
What do you dislike about the product?
When doing A/B or multi-variant testing, it would be helpful to have a function that would allow me to easily identify which users are in a particular test group or the control group. This would make it easier to notice any potential issues. I would also make some small UX changes, like making it possible to start or stop weblayers directly from a dashboard. As for evaluating results, I would like to have a direct connection to Google Analytics. I currently create segments via the events section of Google Tag Manager, which I trigger via Javascript in a webayer.
What problems is the product solving and how is that benefiting you?
Exponea lets us reliably test UX and UI improvements on our site. This removes guess work, especially when designing and creating new site elements. We can optimize our shop based on data and tested hypotheses. We have reduced our requirement for IT resources, since implementations with the IT team are only done when some new element shows significant uplift. We also have a great deal of creative freedom, thanks to reduced need for developers when implementing some marketing ideas.
Versatile Platform with Exceptional Support
What do you like best about the product?
The platform can be really user-friendly. After you learn how it works, it's easy to navigate the system and do what you want to get done.
The customer support team has been very helpful and responsive. I think we tend to push the platform to its limits, and support is always there to help with our problems or new ideas.
Exponea has been flexible, and we've been able to accomplish some very interesting use-cases.
The customer support team has been very helpful and responsive. I think we tend to push the platform to its limits, and support is always there to help with our problems or new ideas.
Exponea has been flexible, and we've been able to accomplish some very interesting use-cases.
What do you dislike about the product?
There are a lot of system updates, and they can break certain parts of our system or disrupt some scenarios we have running. I don't know why there are so many updates.
Since Exponea wasn't built for what we use it for, it can sometimes take a bit of work to make the specific use cases we want. It's not impossible, but we sometimes need to do things via workarounds. I think it would be easier if we were an ecommerce company.
Since Exponea wasn't built for what we use it for, it can sometimes take a bit of work to make the specific use cases we want. It's not impossible, but we sometimes need to do things via workarounds. I think it would be easier if we were an ecommerce company.
What problems is the product solving and how is that benefiting you?
The fact that we can communicate with segmented sets of customers, with whatever message we need at the time, on whatever channel we need, whenever we need to, is great. We know which customers have received which messages, and which messages are performing best. Overall we can be much more confident about our messaging strategy.
Recommendations to others considering the product:
This platform is extremely versatile and can fit a wide range of needs. I have not worked with a better support team and that alone makes Exponea worth it
Powerful and versatile marketing automation tool
What do you like best about the product?
Bespoke metrics, aggregates and segments that are reusable in trigger based communication. Ease of use. WYSIWYG email editor which also allows custom HTML/CSS. Mobile push notifications.
What do you dislike about the product?
Cost of the tool, and lack of decimal place in AB splits (useful for warming up subdomains with incrementally larger daily waves). Lack of mobile-responsive survey design.
What problems is the product solving and how is that benefiting you?
Understanding our data better, making sense of user behaviour, hyper-personalisation
Recommendations to others considering the product:
Start by reading the documentation as this is very detail and valuable. Then ensure you map ideas logically on paper before blindly going into a complex project and getting overwhelmed by the tool.
Broad product scope and a friendly and helpful team!
What do you like best about the product?
We like the scope of Exponea's capabilities. We can create the scenarios we need and target the right audiences easily. The user interface is nice to work with, and looks clean. We're also happy with the quality and quantity of product documentation, which makes it easier to use the platform. And Exponea Academy has been very helpful for getting us up to speed with Exponea quickly. Last but definitely not least, we're very happy with the Exponea team – they're very friendly and always willing to help.
What do you dislike about the product?
Although the documentation goes over the most commonly used use cases, it would be nice to have those as predefined templates in the actual product. We would like to have more templates for the most common email campaigns, scenarios, and use cases. It would be nice to only have to click a button and implement a use case. The documentation and Exponea Academy are a good substitute for now, but that's what we would like to see changed.
What problems is the product solving and how is that benefiting you?
We use Exponea to manage all our email campaigns to our database, and it's been great for that. Since we help with the development of young people, we often need to get consent from their parents before they come to our events or complete applications for our programs on our website. Exponea helps us manage and track consents, and only send messages to the right people.
Ideal for out-of-the-box communication.
What do you like best about the product?
"The first thing we noticed was the ease of use, where the intuitive user interface allowed for a very straightforward scenario and email campaign set up for our team.
Online support was very fast. We had consultants always on hand to answer queries and setup scenarios, analytics and dashboards that we couldn't figure out ourselves.
Each member of our team went through an intensive training via Exponea Academy, which unlocked our understanding of the Exponea tools on hand."
Online support was very fast. We had consultants always on hand to answer queries and setup scenarios, analytics and dashboards that we couldn't figure out ourselves.
Each member of our team went through an intensive training via Exponea Academy, which unlocked our understanding of the Exponea tools on hand."
What do you dislike about the product?
"Very few complaints on our end in terms of the application itself.
The only shortcomings we found were a few hiccups during the initial integrations, especially with SQL, that could have been a little smoother, however once that was squared away, everything else was smooth sailing."
The only shortcomings we found were a few hiccups during the initial integrations, especially with SQL, that could have been a little smoother, however once that was squared away, everything else was smooth sailing."
What problems is the product solving and how is that benefiting you?
"Exponea helped empower us to personalise and optimise the omni-channel experience for our customers, as well as website communications driven by in-depth customer behaviour analysis. Specifically:
- Releasing use cases to increase the lifetime value (LTV).
- Expanding other areas of value Exponea can bring based on analytical insights.
- Utilising omni-channel communication: Email, Social Media Retargeting, etc.
We wanted to complement the tailored service provided by our sales team and Exponea enables us to do this.
"
- Releasing use cases to increase the lifetime value (LTV).
- Expanding other areas of value Exponea can bring based on analytical insights.
- Utilising omni-channel communication: Email, Social Media Retargeting, etc.
We wanted to complement the tailored service provided by our sales team and Exponea enables us to do this.
"
Great CRM with powerful yet simple automatization
What do you like best about the product?
With Exponea you can basically solve any problem, whole platform is very powerful. Its not a question of "can it be done" just "how hard it will be". And usually its not hard at all.
What do you dislike about the product?
Exponea has few weird quirks in terms of user experience, not saving some work or some counter-intuitive placings.
What problems is the product solving and how is that benefiting you?
We have automatized whole email communication with our clients, which led to high conversion rates. Also, we saved a lot of manhours and avoided lots of errors. WIth Exponea, we can service 4 markets with different languages with only few people, something which would be impossible without such high degree of automatization.
Finally the single point of truth with powerful segmentation, marketing and reporting capabilities
What do you like best about the product?
Exponea combines very powerful segmentation and reporting capabilities with extensive options for automated campaign control. In this respect, Exponea forms a single point of truth (SPoT) that is easy to use by CRM managers and marketers. Behavioral data gathered from the website or the app, plus order data from backend systems (including offline orders) are not siloed anymore. They are clearly and centrally structured and easily accessible. With just a few clicks, the CLV and other loyalty indicators can be calculated. By the powerful segmentation function, you can concentrate on the exact customer segment and set the focus for your campaigns: New customers, VIP customers, sleeping customers, etc. The data model, which is based on events, provides a lot of flexibility.
What do you dislike about the product?
The exact correlations between aggregated data, calculated expressions, segments, and reports are powerful, but initially challenging. Luckily, there are on-boarding tutorials and examples, which are highly recommended for an in-depth introduction.
What problems is the product solving and how is that benefiting you?
Which business problems can be solved with Exponea? Thanks to the logic behind the events function, we can track the behavior of every single customer (orders, shipping, returns, calls, complaints, etc.) With Exponea we can gather deep insights about our customer loyalty at the early stages. Thanks to cohort surveys we see segment distribution for different KPIs like CLV, average order values, order frequencies and thanks to the website integration and respective UTM parameters - also for individual campaign (groups). We can then launch personalized campaigns based on our customer segments. That’s a perfect solution, because you can see how many customers receive a campaign, anytime. You can even look at customers individually. The entire segmentation calculation happens in real time.
Recommendations to others considering the product:
Exponea is a simple, yet powerful solution for any beginning CRM managers and marketing specialists. At the same time, if you invest enough time and energy in the platform, you can unlock automation, analytics and advanced applications that drastically improve business processes. Without a doubt it is worth the investment.
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