Bloomreach Discovery - Autonomous AI-Powered Ecommerce Search
Bloomreach, Inc.Reviews from AWS customer
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Revolutionized Our Marketing Automation
What do you like best about the product?
I appreciate Bloomreach for its data orchestration abilities, which connect different data sources and keep customer profiles updated in real-time. This ensures my campaigns are based on accurate and unified data. I love how Bloomreach allows me to trigger campaigns and use data through their CDXP platform via scenarios. It helps create highly personalized customer journeys. From a development perspective, I love how easy it is to launch almost anything fully personalized. The interface is powerful and advanced, yet easy to navigate. In my humble opinion, Bloomreach is one of the most powerful platforms for delivering relevant and precise experiences to customers.
What do you dislike about the product?
Bloomreach is a very powerful tool with an advanced interface that's easy to use, but there are a few UX things that could help a lot. The platform can get pretty messy with duplications when many team members have access to the account. Improvements in cleaning up, like knowing who created what, the actual usage of attributes, scenarios, and alerting for duplications, would be great. But still it is one of the most powerfull tools we ever used.
What problems is the product solving and how is that benefiting you?
I use Bloomreach for marketing automation, data enrichment, AI recommendations, personalization, multichannel communication, and campaign management. It connects data sources for real-time customer profiles and helps create personalized journeys.
Recommendations to others considering the product:
You absolutely need to get Exponea for your business. It is amazing! Like magic, you can create almost everything you need inside. If you ever had troubles with your data or setting up new campaigns for acquisition or retention - Exponea will solve this with so many automatizations that are easy to use in your company - no matter how it is big.
Great team to work with, very good value CDP and CRM tool kit
What do you like best about the product?
Simplicity working with the teams (whether it be senior members of exponea or lower levels). great culture, platform seems to cover most key aspects of CRM and CDP capabilities for mid sized businesses
What do you dislike about the product?
nothing comes to mind, the team and platform feedback from my team is very positive
What problems is the product solving and how is that benefiting you?
dynamic email automation, such as abandon cart emails.
customer segmentation and dynamic crm programs
customer segmentation and dynamic crm programs
Versatile platform with user collaborative updates and friendly service
What do you like best about the product?
We have been using Exponea for a few years now, after making the switch from one of its competitors. Exponea was in its youth at the time and I feel like our feedback has really been taken on board to help to shape the platform it has become. It has been very easy to get in touch with feedback, which is listened to and used to continually improve the platform. We have had great account managers and developers, who are very knowledgeable, easy to get hold of and always willing to help. The live chat is also a great tool to quickly receive responses on quick queries.
What do you dislike about the product?
The visual builder, whilst great and very easy to use, can be a little restrictive. It it is served by a third party company and so it can difficult to get information when the system is down or if there are any issues.
What problems is the product solving and how is that benefiting you?
It is very quick and easy build emails and to see how the emails are performing - including any issues which might appear. We are also working closely with Exponea to create tests to serve better emails, to improve our use of available functionality and to optimise our open, click through and bounce rates.
Recommendations to others considering the product:
It is a very versatile and user-centric platform with friendly reps who really listen to and action feedback. There are regular platform updates, with an itemised breakdown of every new feature.
1st year using Exponea and improving our automated communications strategy
What do you like best about the product?
Creating A/B tests with Exponea to see the impact of different campaigns and control groups, web layers are also a great functionality to show special offers to recurring customers in their user area.
What do you dislike about the product?
Would be great to have more options to integrate SMS partners and collect stats, but we are considering also the vendor that Exponea suggested to collect more info from SMS campaigns.
What problems is the product solving and how is that benefiting you?
Communication with customers, automation strategy and personalisation strategy part of a customer centric business
Recommendations to others considering the product:
It is a good platform to go for the next level in your automation strategy
Bloomreach is a fantastic platform all-around
What do you like best about the product?
The thing I like most about Bloomreach is the ability to execute omnichannel campaigns from a central starting point and control all elements of the process with a complete overview of every customer. In totality, the Bloomreach platform is fantastic. It is intuitive and straightforward to use with many excellent features. The support provided by the Bloomreach team is also excellent, and the live chat help desk team is brilliant at resolving issues quickly and effectively.
What do you dislike about the product?
The thing that I dislike about Bloomreach is how biased out-of-the-box reporting is on campaigns and A/B testing. For example, I need to be able to change the A/B test on the results page of a scenario. Really the only downside to Bloomreach is the relative infancy of the platform can sometimes still be felt in the tool. Some small things can make some tasks cumbersome. I feel that some of these things could have been fixed before rolling out a few of the bigger features.
What problems is the product solving and how is that benefiting you?
The company is solving problems we had with omni-channel campaigns and A/B testing. We now better understand our customers needs which is very important for our business.
Recommendations to others considering the product:
I would recommend having someone on the team fluent in Jinja as early in the process as possible. They offer academy courses that helped improve our skills in using Bloomreach and Jinja later on. These are costs on top of the contract but worth paying.
Super powerful platform, very user friendly with amazing customer support!
What do you like best about the product?
- Very easy and intuitive interface
- Super powerful
- Great support and responsiveness
- Super powerful
- Great support and responsiveness
What do you dislike about the product?
You can do achieve the same things in many different ways and especially at the beginning this could get a bit confusing
What problems is the product solving and how is that benefiting you?
- One place for all our customer communication
- One customer overview
- Sophisticated omni-channel journey creation
- One customer overview
- Sophisticated omni-channel journey creation
Recommendations to others considering the product:
If you are looking for "what you see is what you get" CRM platform, this is the one!
Exceptional Exponea
What do you like best about the product?
Push Notifications, Events and customer attribution....
What do you dislike about the product?
Customer UI and Deleting of Unwanted Events from Data Manager.
What problems is the product solving and how is that benefiting you?
Notifications to users, targeted marketing....
The UX and ease of use of the CDP is great!
What do you like best about the product?
The UX and the fact all data points can be mapped, labelled and described. It's easy to keep an overview via the Data Manager and also delete things when they are not needed.
What do you dislike about the product?
What is challenging is that we are not able to reverse data deletion actions. It would be great to see functionality on reverting data actions to a previous state.
What problems is the product solving and how is that benefiting you?
Organising our data in a way that suits our complex business segments model. We are still brining things live, so I cannot yet answer the second question.
Exponea for customer communication in a fintech
What do you like best about the product?
Very helpful support - before and after signature of contract
Modern API with very good documentation
Combination of CDP and Markting Automation
Covers all our channels and use-cases
Passed our high IT security standards
Put emphasis on GDPR compliance
Modern API with very good documentation
Combination of CDP and Markting Automation
Covers all our channels and use-cases
Passed our high IT security standards
Put emphasis on GDPR compliance
What do you dislike about the product?
The standard pricing assumes buckets per channel, this is hard to calculate in advance, especially for new channels.
What problems is the product solving and how is that benefiting you?
Manage and orchestrate multiple channels (email, push, offline) from one source.
Open up completely new channels like push.
Enable the CRM team to setup marketing automation rules.
Open up completely new channels like push.
Enable the CRM team to setup marketing automation rules.
Exponea is a game changing system - CDP and marketing automation all in one!
What do you like best about the product?
The ability to combine a customer data platform and marketing automation tool within one system. Within one tool we can quickly see where the business opportunities are, take action and track progress. The tool is easy to use and new features are continuously being developed with input from clients.
What do you dislike about the product?
Survey tool could be better. Need to use a third party tool for more functionality.
What problems is the product solving and how is that benefiting you?
Understanding the behaviour and value of our customers.
Sending more targeted communications to deliver business value.
Automating tasks where possible.
Sending more targeted communications to deliver business value.
Automating tasks where possible.
Recommendations to others considering the product:
Investing the time up-front with the Exponea business consultants to really think about the key events and metrics we wanted to track was so worthwhile, and involving other internal business functions as part of this procvess helped to deliver a complete solution.
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