mParticle
mParticleExternal reviews
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A solid CDP
What do you like best about the product?
mParticld has centralized our data collection in a manner that allows us to function without needing data engineering resources for our event driven analytics. This has been highly useful and allowed us to scale at a rate we never could consider otherwise.
What do you dislike about the product?
The cost can be simply too high. It's our biggest reason for considering alternatives. It simply does not scale the way we want.
What problems is the product solving and how is that benefiting you?
It allows us to implement analytics with virtually no backend or data engineering effort.
mParticle's team is great to work with and always willing to help solution when needed.
What do you like best about the product?
In all honesty, my favorite part about working with mParticle is the support we've received from their team. Our touch bases are always insightful, and the mParticle team is always willing to go above and beyond to help us solve any issues that come up.
What do you dislike about the product?
Right now, I don't have any downsides, but I also am using mParticle, coming from a technical background. Basing my experience with their SDK, cms, and website, I haven't had anything negative to date.
What problems is the product solving and how is that benefiting you?
Currently, mParticle SDK is in both our mobile apps, and we are connecting mobile insights to our marketing team.
Head of digital marketing
What do you like best about the product?
Collaboration and product development are the things that stand out
What do you dislike about the product?
Nothing is disliked by myself or the user team
What problems is the product solving and how is that benefiting you?
Enables us to target our fanbase in a way that evolves our contact strategy
Great tool for many data & marketing use cases
What do you like best about the product?
Great support and client success staff to help figure out issues and use cases
What do you dislike about the product?
It's still new and growing, so some needed features & integrations are still not available yet.
What problems is the product solving and how is that benefiting you?
mParticle moves around click stream data easily between our systems
mParticle precise audience targeting
What do you like best about the product?
mParticle is a great platform, it really help us target the precise audience across different platforms
What do you dislike about the product?
We need mParticle to integrate with LinkedIn Ads for our B2B business
What problems is the product solving and how is that benefiting you?
It let us have all the audiences in one place, be complaint with the users privacy and easily connect our users to the ad platforms
Very user friendly, intuitive, great customer support
What do you like best about the product?
It's very user friendly, it allows to have a unique and consolidated view of the data across our different toutchpoints. It's easy to integrate and the customer support is great and proactive
What do you dislike about the product?
I would appreciate to have more touchpoints to understand how other clients are usign mParticle and which areas we are not exploring. I'd like to fully valorize the investment markets are making
What problems is the product solving and how is that benefiting you?
The main problem we had was the ability to have a unique user profile, as in the different touchpoints we had different information being collected. At the same time, having a "point of trust" becomes relevant
I've recently started working with mParticle and have found value in their services
What do you like best about the product?
Their services offered are valuable to our business in order to launch strategic marketing campaigns.
What do you dislike about the product?
We've had some technical issues with our account to not be fully set up yet
What problems is the product solving and how is that benefiting you?
Allowing us to utilize our first party data in our campaigns
Great CDP, It just works
What do you like best about the product?
With Mparticle you can have all your customer data in one place. The planning allows you to map the attributes and events that will unlock your marketing campaigns. Also the data validation is a great feature. Its a great tool for companies with low data resources that want to activate their data.
What do you dislike about the product?
More Developer focus tools to map attributes, validation, etc with Infrastructure as Code, to make sure there are some data contracts in place. Sync from the Data Warehouse. I think that feature is coming soon,
What problems is the product solving and how is that benefiting you?
Ability to ingest customer data and first party behavioural events is the key feature. Also the downstream sync capabilities with lots of built in destinations available.
Simple interface, great insights
What do you like best about the product?
I think the presentation of data is the best feature, as it makes complex data less daunting to wade through.
What do you dislike about the product?
I still think there's a steep learning curve in understanding all parts of the data. Probably more help, or auto insights would be good for beginners.
What problems is the product solving and how is that benefiting you?
We can actually see our user dropoff rate and drill down into reasons why.
Little slow but easy to use
What do you like best about the product?
Event segment flow and user's step by step event journey.
What do you dislike about the product?
Take a lot of time to check segments or user id.
What problems is the product solving and how is that benefiting you?
Helps us better understand user behaviour and any funnel that is breaking and causing user dropoff.
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