Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Analytics power at your fingertips (with a learning curve)
What do you like best about the product?
Everything is very visual, so it's easy to set up new analyses without knowing anything about the underlying data structures. There's also a tonne of flexibility in terms of what kinds of analyses you can do. Performance is also incredible compared to other tools, even the most complex combination of filters only takes a few seconds to load.
The support team has also been very quick to answer and helpful whenever I've had troubles.
The Chrome extension (Amplitude Instrumentation Explorer) is also a fantastic way to test and debug tracking.
The support team has also been very quick to answer and helpful whenever I've had troubles.
The Chrome extension (Amplitude Instrumentation Explorer) is also a fantastic way to test and debug tracking.
What do you dislike about the product?
Because you can set up analyses so easily without much data analytics expertise, it's also very easy to set things up the wrong way and draw incorrect conclusions. This isn't necessarily the fault of Amplitude, however, it's not always clear what a specific feature does or what a definition means. E.g. How do you define "New" users? It's not always obvious, and whilst their Help Centre is pretty decent, sometimes there are still things which are unclear and can severely affect the conclusions you draw.
What problems is the product solving and how is that benefiting you?
- Analyse A/B tests—measure whether our changes made a positive/negative impact
- Analyse product adoption, engagement, and retention—better understand how users are using our product
In a nutshell, it allows me to learn and measure success without relying on a data analyst (who might not always be available)
- Analyse product adoption, engagement, and retention—better understand how users are using our product
In a nutshell, it allows me to learn and measure success without relying on a data analyst (who might not always be available)
Cool system to understand your data
What do you like best about the product?
The cohorts are amazing: you can add as many filters as you want.
Also the funnels are quite visual and easy to build.
Retention curves are useful when you compare different user segments.
Also the funnels are quite visual and easy to build.
Retention curves are useful when you compare different user segments.
What do you dislike about the product?
There are not so many integrations (I'm missing an integration with SendGrid to move cohorts to audience lists). Also the Google Sheets add-on is not flexible enough. It'd be great if it had an integration with Google Data Studio.
What problems is the product solving and how is that benefiting you?
We are measuring WoW and MoM growth for different cohorts of users, so that we can find the most valuable user types. Attribution via UTM tags is something that is easily solved by using Amplitude.
Recommendations to others considering the product:
Do not track every event if you don't want to run out of quota. Apart from that, no major surprises.
Great tool
What do you like best about the product?
the different chart types available are very useful. customer service is also extremely helpful
What do you dislike about the product?
not all charts are easy to understand such as the pathfinder.
What problems is the product solving and how is that benefiting you?
problems: understanding our user behavour and why they are behaving in such a way.
Low entry barrier, good collaboration features :)
What do you like best about the product?
- Rather low entry barrier, intuitive UX
- Good collaboration features
- Very deep & powerful analyses possible
- Good collaboration features
- Very deep & powerful analyses possible
What do you dislike about the product?
- I would wish for more features helping me to inspect & improve my data quality
What problems is the product solving and how is that benefiting you?
- Monitoring performance of my app in the field
- Gathering information on issues on production
- Analyzing relevance of known issues
- Gathering information on issues on production
- Analyzing relevance of known issues
Instant insights into my product areas!
What do you like best about the product?
I love how Amplitude can offer different analyses, especially Impact Analysis.
The inbuilt feature allows me to focus on the scope of my research rather than the logistics on how to do it.
i also really enjoy building the publically sharable notebook from a dashboard and being able to have it in a proper format.
The inbuilt feature allows me to focus on the scope of my research rather than the logistics on how to do it.
i also really enjoy building the publically sharable notebook from a dashboard and being able to have it in a proper format.
What do you dislike about the product?
I usually struggle to copy an existing chart and modify it. My everyday struggles in such cases are :
1. If I am using a formula the copied chart will still contain data from the original chart. The UNIQUES(A) will be the A from the actual events not the current ones I am trying to work on
2. If I want to use the same events for another analysis and I change the chart type from segmentation to impact analysis, the chart breaks.
1. If I am using a formula the copied chart will still contain data from the original chart. The UNIQUES(A) will be the A from the actual events not the current ones I am trying to work on
2. If I want to use the same events for another analysis and I change the chart type from segmentation to impact analysis, the chart breaks.
What problems is the product solving and how is that benefiting you?
Amplitude is allowing various product managers to monitor the performance of their metrics.
I am really enjoying having a deep dive analysis into recent released events to see how the adoption are for our new features.
I am really enjoying having a deep dive analysis into recent released events to see how the adoption are for our new features.
Recommendations to others considering the product:
Make maximum use of its features, and the webinars + books are great!
Subscribe to Amplitude so they can send such offers.
Subscribe to Amplitude so they can send such offers.
Easy to use, super fast
What do you like best about the product?
Easy to understand and get started. All features are well thought through and intuitive. Features I particularly like - charts that auto-save, cohort uploads/ analysis.
What do you dislike about the product?
For power users, it can get a little laggy at times (e.g. creating 10 segments with multiple filters/ conditions.
What problems is the product solving and how is that benefiting you?
To understand funnel health and new feature efficacy, behaviours of different cohorts etc.
Using Amplitude on an infrequent B2C product
What do you like best about the product?
Amplitude can help us with 95% of our product use cases.
What do you dislike about the product?
Sometimes I need to create two different charts for 2 numbers that I want to see on one chart. Example: I want to see our product's NPS rating and then the number of people who voted. These data points are much more valuable on one chart.
What problems is the product solving and how is that benefiting you?
We identify user behavioral patterns and make product decisions accordingly
Best Product Analytical Tool.
What do you like best about the product?
Amplitude is the best user friendly tool I have worked till now. It is very much user friendly, and the manual work we need to do to sorting the data is very very less.
What do you dislike about the product?
Not necessarily dislike, but I thought, it would be better, if Amplitude implements some automatic insight finding methods, like Apxor tool etc (Apxor uses some automatic techniques to find the cause of uninstall rates and low retentions etc.). If Amplitude also can implement these, It would be way better.
What problems is the product solving and how is that benefiting you?
I am using amplitude for multiple purposes, one is for checking the health metrics of my app, two, in understanding all the product data, say the individual feature adoption, engagement and repeat usage. Also to conduct retention analysis and uninstall analysis in my app.
Amplitude is very good for quick and easy analytics.However, I find it is missing more complex query
What do you like best about the product?
Being able to browse user data flows in order to understand my data better for later SQL processing. I find the different type of charts very intuitive and easy to use.
What do you dislike about the product?
I dislike the fact that I can not perform some more advanced querying such as : "fetch users events after they performed this type of event", or that it is not clear
What problems is the product solving and how is that benefiting you?
With amplitude I am mainly exploring and getting a first understanding of the data and the flow of events as they are generated. It helps me to plan better for the later processing in our datawarehouse.
Great product for product analytics
What do you like best about the product?
User look-up function gives the ability to test all the triggers and flows.
What do you dislike about the product?
The segment part in charts can be improved as it does not offer "OR" functionality. It works only with "AND" correctly
What problems is the product solving and how is that benefiting you?
Mostly for funnel analysis
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