Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Specific Graphics and Improved Efficiency with AI.
What do you like best about the product?
What I like most about Amplitude Analytics is that it allows us to generate different graphs to have a specific analysis. The information and data it offers us are very relevant, especially now that it is accompanied by artificial intelligence, which allows us to be more efficient when obtaining specific information.
What do you dislike about the product?
It could be improved in the section for new users. When I search for specific information about a user, it doesn't take me directly to that point, but rather gives me general information.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand our users' behavior and optimize decisions that improve the user experience. I like generating graphs for specific analysis and the efficiency that artificial intelligence offers in accessing relevant information.
Really easy to visualise funnel analytics and explore customer journey through events data
What do you like best about the product?
As a Data Scientist, the biggest value I get from Amplitude is data democratization. Before Amplitude, my Product counterparts were dependent on me for even the simplest conversion or retention metrics. Now, they can self-serve 80% of their questions using the intuitive UI, which frees up my time for complex modeling and deep-dive experimentation.
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What do you dislike about the product?
can't think of any. It's been pretty good for our use case
What problems is the product solving and how is that benefiting you?
From a personal workflow perspective, I use it as a 'sanity check' layer. When I'm writing complex SQL in our warehouse, I’ll quickly pull a similar cohort in Amplitude to validate my logic and sense-check the numbers. It’s much faster than running a heavy query just to see if a base volume looks righ
Detailed Activity Breakdown That Delivers Real Insights
What do you like best about the product?
Detailed breakdown of the analtyics as well as the ease of building them
What do you dislike about the product?
It doesnt offer enough ability to do calculation fro the analytics
What problems is the product solving and how is that benefiting you?
Allows us to see how users use the prodouct as well as areas of dropoff
Easy Dashboard Creation with Cross-Chart Filters in Amplitude
What do you like best about the product?
I like how I am able to easily create dashboards on amplitude and how filters apply acrss multiple charts. It isnt as difficult to access and create custom content in comparison to Google analytics.
What do you dislike about the product?
Being able to find specific parameters for my dashboard.
What problems is the product solving and how is that benefiting you?
Access to corporate data
Ease of Use with Cohort Flexibility, Needs Event Detail Improvement
What do you like best about the product?
I like the ease of use of Amplitude Analytics. Cohorting is nice too, as it helps me look at the same funnel for different cohorts of users.
What do you dislike about the product?
I don't like that some events fire multiple times for a user in a session and might have different values. When looking at the funnels for this, the data is not clean since it is aggregate data.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me check funnels for flows. It's easy to use, and cohorting is nice for looking at the same funnel for different cohorts.
Product Analytics That Drives Data-Backed Decisions
What do you like best about the product?
Don't have heavy SQL dependency.
It bridges the gap between data and product decisions—helping teams move from metrics to meaningful actions quickly and reliably.
It bridges the gap between data and product decisions—helping teams move from metrics to meaningful actions quickly and reliably.
What do you dislike about the product?
it requires careful event design, user training, and budget planning to avoid complexity and cost outweighing the value.
What problems is the product solving and how is that benefiting you?
Amplitude solves the problem of understanding real user behavior in digital products. It helps identify where users drop off, what drives retention, and which features actually deliver value. For me, this means faster, data-driven decisions, better prioritization.
Detailed analysis, many functions, and easy to use
What do you like best about the product?
I like how detailed we can be with the analyses, the wide variety of features it offers, and how easy it is to use. In general, it allows for in-depth exploration without complications and quickly finding what I need.
What do you dislike about the product?
UX is not always the most beautiful or the clearest. A better design of the graphics and dashboards would be a great plus, especially so that the information is understood more quickly and the navigation becomes more intuitive.
What problems is the product solving and how is that benefiting you?
It helps me understand how users interact with my product, track the adoption of the features I launch, measure stickiness, and analyze funnels to see where users are dropping off, so I can work on improvements that allow me to increase conversion. It has also helped me conduct A/B testing and guide both product and business decisions. In summary, it is the data source that supports and guides my work as a PM.
Fast, Easy Dashboard Building for Multi-Analysis
What do you like best about the product?
Fast and easy to build dashboards. Can be used in multiple analysis
What do you dislike about the product?
Sometimes I'd like to have more properties to filter by
What problems is the product solving and how is that benefiting you?
Analyzing web and product performance in an easy way
Powerful Analytics, Smooth Setup with Slight Performance Lags
What do you like best about the product?
I really love using Amplitude Analytics for analyzing our company's metrics and running A/B tests. The feature flags are fantastic and make it super easy to work with the platform. I appreciate how effortlessly I can spin up a chart and compare events; it's really cool. It helps us understand customer behavior and see how it evolves over time, or how our changes impact them. Also, the integration of feature flags within the platform is seamless, making it easy to connect everything. Being data-driven, Amplitude lets us figure out what's working with our experiments and A/B tests, which variants work and which ones don't.
What do you dislike about the product?
I think sometimes when you're dealing with a lot of events, it feels a bit slow. Nothing major, but it does feel a little sluggish sometimes. Apart from that, nothing to complain about.
What problems is the product solving and how is that benefiting you?
It helps us understand customer behavior and the impact of our changes. Sometimes it evens helps us debug problems, when customers have a different behavior than expected.
Powerful Data Analytics with Impressive Dashboards
What do you like best about the product?
Very powerful tool for data analytics overall -- there are plenty of features and functions and flexibility to take advantage of! I especially love the dashboards. The "Getting Started with Amplitude Analytics" course (videos + transcript + interactive walkthrough activities) was especially helpful to help me get familiar with the platform.
What do you dislike about the product?
There's definitely a learning curve when it comes to understanding how to navigate the platform and utilize/make the most of its (many) capabilities -- I've only touched the tip of the iceberg myself!
What problems is the product solving and how is that benefiting you?
I was analyzing a dashboard created for one of our products (that began early last year). For my role (accounting-related), there are two dashboards that were particularly helpful as we needed to come up with an accrual estimate. One of the charts (a multi-line chart) on the dashboard showed the number of claims coming in each day, with a different-coloured line for each type of claim (e.g. damaged, lost, stolen). Another helpful chart to analyze for my use case was the one tracking the daily sum of reimbursements/refunds (i.e., approved claims) being paid out. For both charts, I was only interested in the total for each day (no need for separation by claim type), so I removed the "grouped by: claim_reason", which resulted in the chart that was most helpful for my purposes. Then, to get a cumulative total (just the sum from all claims, not the day-by-day breakdown) to date, I selected the "Bar chart" option. The date presets (e.g. "Last 30 days", "This quarter") and keyword options (e.g. "Between", "Last", "Since", "This") have also been incredibly useful for further refining of my searches (down to whatever specific period I am looking to analyze the data for).
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