Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great platform for the Product Team.
What do you like best about the product?
Our team went ahead with Amplitude solely due to their team's quick response to the customer queries and the features we wanted.it allows to connect with myriad sources and destinations.
What do you dislike about the product?
Nothing major as of yet. But the destinations to various warehouses is only available to the paid users. The free version however can be used for data extraction through their Export APIs.
What problems is the product solving and how is that benefiting you?
A central, powerful Analytics platform was what our team was going for. We're way more productive utilizing this platform.it certainly has increased our business performance.
Recommendations to others considering the product:
Definitely recommend to go ahead with it.
Amplitude Dashboards are really fast and trustful to analyze and show the data
What do you like best about the product?
Rather than using SQL to analyze some data from the database, it is much faster to analyze data in Amplitude. And because we can save cohorts, charts; we don't have to make same analyses over and over again.
What do you dislike about the product?
Sometimes in the breakdown table in charts, I don't see 'Row Sum' option. In that case I have to export data to google sheets and take sum of all values. I would be really glad if you add 'Row Sum' option to all kind of chart breakdown table's
What problems is the product solving and how is that benefiting you?
While we were using other internal tools to analyze data from databases directly using SQL, it was time-consuming and we had to run queries every time we tried to get data. Amplitude was way useful in that way.
Intuitive and understandable data platform
What do you like best about the product?
- Reactivity of the platform and of data treatment
- Ergonomic designs and ease of use
- Only 3 entry points : charts, cohorts and Dashboards
- Compared to Mixpanel, the graph construction part is much more clear.
- Ergonomic designs and ease of use
- Only 3 entry points : charts, cohorts and Dashboards
- Compared to Mixpanel, the graph construction part is much more clear.
What do you dislike about the product?
- Data governance : renaming events is convenient for our non analyticals end users but finding old names through the search bar would be much more simple for the data team to keep tracking plan clear
- Filters : when filtering by a user_data_cohort for example, the id of the cohort is shown instead of the name of it
- Dashboards : moving charts through a dashboard can turn into a disaster as everything goes up and down
- Have not been offered a training by an amplitude Engineer in a long time
- Filters : when filtering by a user_data_cohort for example, the id of the cohort is shown instead of the name of it
- Dashboards : moving charts through a dashboard can turn into a disaster as everything goes up and down
- Have not been offered a training by an amplitude Engineer in a long time
What problems is the product solving and how is that benefiting you?
- Day to day activation tracking and figures for our B2B team
- Evolution of user activity on the platform for all of our users
- Favourite contents
- User Retention
- Evolution of user activity on the platform for all of our users
- Favourite contents
- User Retention
Easy to use and gives a great insight into the data.
What do you like best about the product?
The cross-platform functionality and ability to import data from other sources. The multi-use case to analyse users and debug situations is very helpful. Would recommend people to use the app.
What do you dislike about the product?
Sometimes I have observed a few bugs here and there. From personal experience, there was a mismatch in my data between Amplitude and optimizely during an A/B test.
What problems is the product solving and how is that benefiting you?
As a PM, amplitude has helped me successfully analyse data for my product.
Recommendations to others considering the product:
Best platform for everyday data requirements.
I Love Amplitude!
What do you like best about the product?
I love how Amplitude just saves my time and I get good insights and understanding of my users. I can't get too deep in the data but I don't think it's what they aim for, it helps me get quick learnings while my DS is doing a deep dive
I like how quick the charts load, how the UX is super easy to use, how I can in 90% of the time find a way to answer my questions with the tools there
I like how quick the charts load, how the UX is super easy to use, how I can in 90% of the time find a way to answer my questions with the tools there
What do you dislike about the product?
1. Organizing the dashboard is a nightmare, keep getting stuck. I would love to have a way to create sections in the dashboard
2. Time distribution buckets- the customization UX is not good and I never got to use it and be happy with it
3. Co-owner in a dashboard, if I add someone to my dashboard he still can't edit the charts in it and I need to add him manually to each one, very annoying, I know that some of the charts might be someone else's but for the ones in the dashboard, I'm the owner and they appear only in the dashboard I think it will really help.
2. Time distribution buckets- the customization UX is not good and I never got to use it and be happy with it
3. Co-owner in a dashboard, if I add someone to my dashboard he still can't edit the charts in it and I need to add him manually to each one, very annoying, I know that some of the charts might be someone else's but for the ones in the dashboard, I'm the owner and they appear only in the dashboard I think it will really help.
What problems is the product solving and how is that benefiting you?
1. Understanding trivial things like - growth, time on site, interactions, and more
2. Keep track of new features and how they go
3. Give the developers a chance to create charts and monitor them, gets them more committed
4. Use the data I collected to get more meaningful questions for my DS
2. Keep track of new features and how they go
3. Give the developers a chance to create charts and monitor them, gets them more committed
4. Use the data I collected to get more meaningful questions for my DS
data accessible for all!
What do you like best about the product?
It's great that data is now available company-wide and the onus is not on product analysts to provide insights. Analysts now have time to work on value add solutions rather than spending their time on data requests from other parts of the business
What do you dislike about the product?
the learning curve is steep and intimate knowledge of the data structure is required in order to sense check and ensure the chart you are looking at is accurate. This is very hard to achieve for users that are not regularly in amplitude and potentially results in wrong decision making
What problems is the product solving and how is that benefiting you?
anything and everything! most questions that we have can be answered with amplitude. Who are our users? how are they using our product? when are they using our product? Previously, we had hypotheses for these questions so it great we can back them up with actual data
Tracking User Adoption alongside Product Adoption
What do you like best about the product?
the broad range of analytics available in the tool and the ability to instrument a taxonomy to collect specific data points.
What do you dislike about the product?
I would like to see more workflow-driven ui features for complex analytics. Also would be awesome to create a UI tool for taxonomy configuration.
What problems is the product solving and how is that benefiting you?
Tracking user behavior for change management initiatives.
Quick analysis, but limiting in story telling
What do you like best about the product?
Easy to pull numbers; little latency; variety of data visual options and customization.
What do you dislike about the product?
Specific limitations of data visualization (e.g.: inability to display data value for custom formulas, limitation of 6 custom formulas, inability to change any bar's colour, etc.) . I also wish that Text / Header options were available in Dashboards, not only Notebooks.
What problems is the product solving and how is that benefiting you?
Reporting and spread data-driven culture.
Recommendations to others considering the product:
See my pros / cons section. :)
Incredibly intuitive data insights tool
What do you like best about the product?
I love that you don't really need any onboarding on this tool, you can just pick it up straight away and work out how to use it yourself.
What do you dislike about the product?
Some features are a little hidden, such as pathfinder. It would be great to not have to scroll all the way down a menu or have a demo to know what it's there.
What problems is the product solving and how is that benefiting you?
Funnel analysis and where our users are dropping off as well as their preferred paths to completing their tasks.
Easy to use tool with a lot of ways to get insights
What do you like best about the product?
The tool is easy to use and quite intuitive. Also, you get a lot of options to do your analysis using various charts, filters etc. We have been using it to analyse a lot of visitor trends and I am not kidding when I say it's easy as a walk in the park. It meets our requirements quite well. The pathfinder tool especially provides an easy way to visualize where visitors have been visiting, on what paths they have been following within the site.
What do you dislike about the product?
I would have preferred to have more chart types and better control over them. For instance, there are not a lot of visualization modification options. It is also a hassle since you cannot change the chart colors or modify the groupings in the chart. There is also no ability to drill into the data which could have been an added feature. Finally, the fact that there is a limit in the downloaded rows when exporting data to a CSV which is big drawback.
What problems is the product solving and how is that benefiting you?
We primarily use Amplitude to understand user/visitor behaviours and how they interact with our site. The cool funnel charts and the pathfinder tool are really useful to visualize the flow of visitors from one page to another. Also, amplitude helps us in visualizing our segment events and provides an easy way to analyse site traffic.
Recommendations to others considering the product:
If you are looking for an easy way to analyse your site traffic and product usage, Amplitude is your go-to tool since it provides an easy way to track usage
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