Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Intuitive UI with a Bit of a Learning Curve
What do you like best about the product?
I really like the UI design and ease of use of Amplitude Analytics. It makes using the platform smooth and straightforward. The initial setup was pretty easy for me.
What do you dislike about the product?
It may be confusing for first time users.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics solves data breakdown issues, making chart building and data acquisition easier.
All Your Data in One Place with Powerful Cohort & Brand Segmentation
What do you like best about the product?
Having all the data in one place, being able to segment by cohort and brands
What do you dislike about the product?
You need to get familiar with data, events and how to set charts and funnels, then magic happens.
What problems is the product solving and how is that benefiting you?
It's helping us to manage all our funnels, drop offs, churns, conversion rates that enables us to identify problems and put us in front of a challenge to resolve or at least mitigate.
Varied, Easy-to-Read Charts with Helpful Comparative Insights
What do you like best about the product?
The best thing about Amplitude is it's varied charts that makes the data too easy to understand such as line chart, bar chart or pie suitable as per the dashboard.
The precalculated percentage of difference in comparative charts is another reason that makes it great for analytical reports.
The precalculated percentage of difference in comparative charts is another reason that makes it great for analytical reports.
What do you dislike about the product?
Sometimes, when I change the timerange from default to specific date, the line chart disappears and just a dot is displayed on the dashboard that makes the process tedious for monthly data analysis.
What problems is the product solving and how is that benefiting you?
It helps immensely to gather information about the drop offs & quick scrolls of the articles that help us design our ecosystem according to the precise data.
Powerful Data Scope for Building Personalized Dashboards
What do you like best about the product?
The scope of data that you can analyze and add to your personalized dashboard
What do you dislike about the product?
It can be overwhelming at the start to all the options, filters and parameters.
What problems is the product solving and how is that benefiting you?
Deep tracking of performance of custom parameters on our content shared with our customers. That helps us to understand the quality of the content as well as its performance
Powerful, Intuitive Product Analytics for Funnels, Cohorts, and Retention
What do you like best about the product?
Amplitude is very strong for product analytics and behavioral analysis. The event-based data model makes it easy to track user journeys, funnels, and retention over time. The interface for building funnels, cohorts, and retention charts is intuitive, even for non-technical users.
Key strengths:
- Powerful funnel and retention analysis
- Flexible cohort creation
- Good self-serve analytics for product and growth teams
- Clear visualization of user behavior over time
- Useful for identifying drop-off points and product friction
Key strengths:
- Powerful funnel and retention analysis
- Flexible cohort creation
- Good self-serve analytics for product and growth teams
- Clear visualization of user behavior over time
- Useful for identifying drop-off points and product friction
What do you dislike about the product?
There is a learning curve, especially around event taxonomy and instrumentation strategy. If tracking is not well designed from the start, analysis can become messy or misleading.
Other limitations:
- Can become expensive at scale
- Some advanced features are locked behind higher-tier plans
- Data governance and consistency require strong internal processes
- UI can feel complex for very advanced use cases
Other limitations:
- Can become expensive at scale
- Some advanced features are locked behind higher-tier plans
- Data governance and consistency require strong internal processes
- UI can feel complex for very advanced use cases
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand:
- How users move through key product flows
- Where users drop off in onboarding or critical funnels
- Which behaviors correlate with retention and conversion
- How different user segments behave over time
This allows us to:
- Optimize onboarding and activation
- Improve feature adoption
- Make more data-driven product decisions
- Prioritize roadmap based on real usage patterns
- How users move through key product flows
- Where users drop off in onboarding or critical funnels
- Which behaviors correlate with retention and conversion
- How different user segments behave over time
This allows us to:
- Optimize onboarding and activation
- Improve feature adoption
- Make more data-driven product decisions
- Prioritize roadmap based on real usage patterns
Developer’s Dream with Seamless Setup and Robust Features
What do you like best about the product?
I like that Amplitude Analytics allows me to generate charts and visualize data easily with the 'Ask Amplitude' AI tool. Even though I'm in the engineering department and not familiar with marketing stuff, I can ask Amplitude AI to create a chart, group, and sort users based on fields. This makes marketing tools developer-friendly too. I enjoy Session Replay a lot; it's really useful for checking records and detecting bugs easily thanks to including browser console records. The initial setup of Amplitude Analytics was incredibly easy, with helpful documentation, allowing me to integrate it into our project in just 10 minutes. It's been one of the best developer experiences I've had.
What do you dislike about the product?
Sometimes the AI doesn't quite get what I mean. I think it can be a bit improved. Also, for Session Replay, a built-in consent management tool might be helpful because in the EU, explicit consent is needed for such things. Currently, we limit the use of this feature internally and get consent separately, but if Amplitude had a built-in way to handle the consent management of Session Replays, it would be super helpful.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics combines multiple solutions, streamlining our process by tracking users, generating charts, and debugging with Session Replay instead of relying on various services.
Simplifies Analysis but Needs More Advanced Features
What do you like best about the product?
I like the ease of use of Amplitude Analytics and its ability to cover 80% of typical analysis questions with ease. I also enjoy the quick and easy experiment setup it offers.
What do you dislike about the product?
Support for more complex analyses like CURR, and proper support for experiments in Flutter
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for better understanding of user behavior on a large scale. It's easy to use and answers around 80% of analysis questions effortlessly. I also like the quick experiment setup.
Powerful Lead Conversion Tracking & Custom Marketing Dashboards
What do you like best about the product?
helps develop and monitor lead conversions and custom dashboards for marketing
What do you dislike about the product?
the cost and the implantation time can take quite a bit
What problems is the product solving and how is that benefiting you?
helping drive efficient leads
Powerful event-based analytics for understanding in-app and mobile user behavior
What do you like best about the product?
What I like best: Amplitude Analytics is very strong for understanding user behavior through event-based tracking, funnels, and retention analysis. The insights are clear and actionable, and the visualizations make it easy to share findings across teams without heavy technical support.
What do you dislike about the product?
What I dislike: The platform has a steep learning curve, especially for new users, and requires careful event planning to be effective. Pricing can also become expensive as usage grows, and the interface can feel complex when using advanced features.
In addition, customer support can be slow or inconsistent at times, especially on lower-tier plans. Getting timely, in-depth help for complex issues can be challenging without premium support.
In addition, customer support can be slow or inconsistent at times, especially on lower-tier plans. Getting timely, in-depth help for complex issues can be challenging without premium support.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps track and analyze events in web and mobile apps, making it clear how users interact with specific features. This benefits me by showing which actions matter most, where users drop off, and how in-app behavior changes over time, so product decisions are based on real usage rather than assumptions.
Data That drives better product analytics
What do you like best about the product?
I like how Amplitude provides the deep insides into users behaviours, funnel analysis, helped me to optimize product features based on real time.
What do you dislike about the product?
Some reports can be slow with very large datasets.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand user behavior, Funnel tracking, product usage, which helped me to improve user experience.
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